Photographer
Created/Managed: --> photography department position and workflow process--> advertisements and promotional content for all online social media networks --> visual online marketing strategies based off consumer behavior and interests--> seasonal catalog/lookbooks for online social networks--> responsibilities delegated to internship program candidates within department workflow, while providing knowledge of basic photography and opportunities to apply itResearched:--> competitors within the industry, target market demographics, and current trends --> photo equipment and optimization to provide high-quality imagesPlanned: --> specific ideas/concepts for on-site and off-location photoshoots, with lists of products and equipment needed, as well as contacting models--> schedules of intern responsibilities to meet --> proper lighting placement and setup for photoshoots Shot/Post-Production:--> men's and women's seasonal lines, exclusives, headwear, and accessories products, prior to release date for online e-commerce site --> promotional content including catalog/lookbooks, events, and tradeshow coverage for online social media networks, leading to a consistent boost in sales, particularly within the women's line--> of all images, edited to specified dimensions and color matching for standard web utilizationEnsured:--> all product shots are critiqued, consistent, and accounted for with high-quality results --> all social media networks had sufficient content --> good relationships with models to allow future collaborations--> internship responsibilities were met--> visual perception of brand met consumer interests/attractionOrganized/Uploaded:--> RAW and JPEG formatted images in specified folders, and uploaded to company storage server, e-commerce backend system, blog, Facebook, Instagram, Flickr, etc.