Leading marketing ops to deliver on revenue growth targets through efficient and innovative GTM processes & technology, enabled by data driven decisions. In this role, I was also fortunate to lead an operational shift in the revenue funnel from a traditional MQL funnel to a fully account centric funnel. This shift was recognized by multiple awards including Forrester and OpStars and improved win rates by 14%.Responsible for -- Own operationalization and daily mechanics of revenue funnel, especially pre-pipe, along with Sales & BDR teams- Ownership of all Martech and their cross-functional integration and process workflows- Campaign Operations & Process (Segmentation, Emails, Database Management) - Subscription and Consent Management, ensuring adherence to all applicable laws- Web Operations & Architecture Management- Budgeting and procurement, in alignment with Finance- Ensure security posture for all Martech and Web apps are up to date with alignment from IT & Security teams- Data Architecture to enable accurate and timely analytics

Built an optimized lead funnel that drove revenue. Primarily leading marketing operations, I was also the sales ops lead managing SFDC. This enabled me to manage the complete tech stack as related to the lead and revenue lifecycle.Stack Management• Advertising Stack – Linkedin Ads, Google Ads, Analytics, Data Studio & Optimize• Martech Stack – Marketo, DemandBase, Drift, Wordpress, Google Tag Manager, Mouseflow• Sales Ops Stack – SFDC, Groove, DiscoverOrg, DemandToolsProcess Management• Design & optimize automated lead flow for both inbound & outbound leads across the various platforms.• Define and own lead funnel, engagements & conversions• Own all campaign execution elements in Marketo, Wordpress & SFDC• Monitor and optimize email deliverability & data/database health• Manage vendors/consultants to support campaign ops• Research and recommend new platforms for tech stack• Work with Sales, Finance, IT & Customer Support teams to support org wide processes • Report on marketing ROI across different channels and goals• Setup reporting on Sales pipeline & forecasting• Train new SDRs on lead flows and process• Roll out SFDC lightning to the org

As part of a global marketing platform admin team, my role was to act as an owner/SME for various elements of the marketing operations lifecycle.These include:● Marketo Admin to coordinate all aspects of Marketo Campaigns, Database, Integrations, Reporting and addons● Global Admin for Cvent Event Management Platform to optimize lead flow from events to lead funnel● Power user within SFDC and Data Warehouse to ensure optimal lead flow between systems● Be a SME/centre of excellence for Deliverability and Reputation, Data Uploads and Campaign Maintenance in Marketo

As a senior Eloqua consultant, I led and delivered various Eloqua migration and initial deployment projects for clients. Other work included leading product development of applications based on Eloqua and other integrated platform APIs.The typical mix of activities includes:● Respond to RFPs showcasing organization’s ability to execute required project● Lead project discovery for new engagements on-boarded● Create timelines, costing, resource deployment plans, process governance, statement of work and SOPs for projects● Conduct risk analysis and optimize client process maturity based on industry best practices● Enable in-house teams on Eloqua and Marketing Automation processes through training

My primary objective was rolling out and deployment of Eloqua (E9) across the organization. This led to more qualified leads being sent to the sales team by implementing Lead Nurturing Campaigns, Lead Scoring for five products and a closed loop reporting on leads. This also involved considerable custom integration with existing SFDC database in terms of leads, contacts, accounts and campaigns.Other activities included:● Oversaw the in-house Eloqua instance and team while providing faster turnaround time for various campaign/ad-hoc requests using best practices● Integrated subscription management for various products with a customized opt out program● Enabled clear visibility of campaign engagement metrics using dashboards and reports● Enabled sales team to leverage Eloqua using sales tools in SFDC such as ELMO, Engage, Prospect Profiler and Discover● Automated event management process by integrating Eloqua with the Cvent application● Ensured process governance and operating procedures are documented for easily ramping up new resources● Coordinated with other teams such as the Web and Sales Operations Team to achieve common project goals● Was an admin on SFDC to design and implement custom integrations● Worked with Sales and Marketing Leadership for expectation setting and advisory● Eloqua Markie Award winner for Social Media Innovation in 2011 and Best Revenue Growth in 2012

Eloqua Consulting & Implementation for clients across APAC, NA & Europe

SFDC Database Administration along with Email Marketing tools like Exact target and Manticore