- Deliver, plan, and execute content strategies.- Develop creative campaigns and assets.- Optimize digital acquisition channels.- Conduct research and competitive analysis, offering insights and strategic guidance.

Spearheaded the departmental design vision and actionable feature roadmap, reporting directly to the VP of UX. This effort culminated in the successful launch of pivotal features that significantly boosted acquisition and retention within a high-value customer segment and showcased strategic leadership in product development.

Established and led CrowdStrike's eCommerce design program as a strategic initiative under the VP of Engineering. Directed a multi-disciplinary product design team. Achieved operational efficiency improvements, launched new marketplace functionality, and oversaw large-scale platform enhancements.

Directed a 12-person global experience design team, optimizing resources, setting measurable goals, and advancing research/design expertise. Modernized UX design operations across Quest's global product portfolio, fostering efficient collaboration, data-driven decision-making, and accelerated speed to market.

Oversaw Agile-based user research and customer experience, contributing executive-level insights through UX benchmarking. Managed a multi-discipline UX team, design budget, and vendor relationships.

Instituted annual, multi-day conference for designers, partnering with 2 co-founders. Organized programming, including presentations on visual design, user research, branding, content design, and UX leadership.

Hired and led a customer-focused design team in a rapidly scaling financial services organization, crafting data-informed strategies for end-to-end experiences that boosted customer acquisition and retention.

User Experience Manager, Lowes.com (2011—2013)Controlled >20-member multi-functional eCommerce UX design group focused on delivering creative assets for web, email, and mobile platforms for one of the world’s largest home improvement retailers. Manager, Digital Services (2010—2011)Guided design and implementation processes across web, email, and mobile platforms. Innovated solutions across usability, visual design, content, information architecture, and testing functions. Coordinated cross-functional teams. Senior Content Specialist (2008—2010)Updated and maintained content accuracy for Lowe’s Creative Ideas digital properties. Partnered with product management, editorial, and technical teams to ensure consistency. Completed hands-on design and coding. Web Editor (2008)Wrote and edited content and executed production design for Lowes.com eCommerce environment. Served as quality assurance (QA) tester

Created visual design concepts, digital interactions, prototypes, and multimedia websites. Maintained video and still photography archive. Contributed original photographic content as staff photographer.

Designed webpages and digital content. Produced monthly print magazine. Served as staff writer and photographer.