Joelle Filippi Email & Phone Number

New Jersey, United States

New York City Metropolitan Area

• Impact sales + marketing decisions by building reports that track various KPIs such as streaming data, overall consumption, audience demographics, etc. • Provide audience insights through streaming data + social listening tools to better understand who audiences are + how to market Columbia’s diverse roster of artists.

Greater New York City Area

• Compiled 100+ social audience reports for diverse roster of artists under SME, translating complex data across multiple sources into holistic + actionable insights.• Impacted content development + marketing execution of product releases by developing + presenting actionable data-driven recommendations to executive leadership, marketing, business development, + brand partnership teams.• Managed the adoption + training of multiple social analytics tools, working closely with digital marketing teams on implications + use cases.• Co-managed part-time college representatives, editing reports + guiding strategic implications.

Greater New York City Area

• Assisted the VP of Analytics & Research with daily tasks + responsibilities • Compiled weekly sales reports for the US Analytics Team. • Account management for various reporting tools on behalf of SME employees.• Created company-wide US Sales Newsletter, highlighting DSP support for new music releases.

Greater New York City Area

• Assisted in the scouting, interviewing, + onboarding of Fall 2017 intern candidates, working alongside the various departments at WMG to best fit their needs.

Greater New York City Area

• Played a major role in the planning + execution of the 2017 Loudwire Music Awards, managing the guest list, handling press assets, maintaining documents, + creating social content throughout the show.

Greater New York City Area

• Interned with Fueled By Ramen / Roadrunner Records (subdivisions of Atlantic Records at the time, now Elektra Music Group).• Responsible for updating artist tour calendars on behalf of the label. • Used design/creative skills to produce artist one sheets + FBR/RR’s weekly label-wide artist newsletter.

Greater New York City Area

• Team leader for Atlantic’s Marketing Madness Competition; Winning team (See Accomplishments and Projects for more details).• Provided support for the publicity department, updating press sites + creating press reports for Atlantic artists.

• Created one sheets, tour flyers, and social media graphics for bands.• Sent press releases to college radio stations and websites - helped get songs played on NJ radio and articles written on websites, blogs, and Alternative Press Magazine.

Wayne, Nj

• Served as President for 3 years.• Lead Student Government Association-sanctioned group with an annual event budget of $20,000• Organized and coordinated 20+ on and off campus events.• Launched an annual Music Business Networking Event and Panel featuring experts from the music and entertainment industry.• Utilized artistic ability and Photoshop skills to create organization logo and promotional needs.• Booked travel for executive board members to attend music conventions

• Assisted the VP of Sales and Business Development with daily tasks + responsibilities. • In charge of maintaining documents, spreadsheets, + budgets for the team.• Played an essential role in the company’s award shows, managing the guest lists + press assets.• Worked closely with artist management to schedule band interviews for 10+ music festivals.

• Analyzed social media data and created social media plans. • Created content to be posted on the different social media platforms including Facebook, Twitter, + Instagram.• Used Constant Contact to send information to potential clients.