Joelle Filippi Email & Phone Number

New Jersey, United States

New York City Metropolitan Area

• Impact sales + marketing decisions by building reports that track various KPIs such as streaming data, overall consumption, audience demographics, etc.
• Provide audience insights through streaming data + social listening tools to better understand who audiences are + how to market Columbia’s diverse roster of artists.

Greater New York City Area

• Compiled 100+ social audience reports for diverse roster of artists under SME, translating complex data across multiple sources into holistic + actionable insights.
• Impacted content development + marketing execution of product releases by developing + presenting actionable data-driven recommendations to executive leadership, marketing, business development, + brand partnership.
• Managed the adoption + training of multiple social analytics tools, working closely with digital marketing teams on implications + use cases.
• Co-managed part-time college representatives, editing reports + guiding strategic implications.

Greater New York City Area

• Assisted the VP of Analytics & Research with daily tasks + responsibilities
• Compiled weekly sales reports for the US Analytics Team.
• Account management for various reporting tools on behalf of SME employees.
• Created company-wide US Sales Newsletter, highlighting DSP support for new music releases.

Greater New York City Area

• Assisted in the scouting, interviewing, + onboarding of Fall 2017 intern candidates, working alongside the various departments at WMG to best fit their needs.

Greater New York City Area

• Played a major role in the planning + execution of the 2017 Loudwire Music Awards, managing the guest list, handling press assets, maintaining documents, + creating social content throughout the show.

Greater New York City Area

• Interned with Fueled By Ramen / Roadrunner Records (subdivisions of Atlantic Records at the time, now Elektra Music Group).
• Responsible for updating artist tour calendars on behalf of the label.
• Used design/creative skills to produce artist one sheets + FBR/RR’s weekly label-wide artist newsletter.

Greater New York City Area

• Team leader for Atlantic’s Marketing Madness Competition; Winning team (See Accomplishments and Projects for more details).
• Provided support for the publicity department, updating press sites + creating press reports for Atlantic artists.

• Created one sheets, tour flyers, and social media graphics for bands.
• Sent press releases to college radio stations and websites - helped get songs played on NJ radio and articles written on websites, blogs, and Alternative Press Magazine.

Wayne, NJ

• Served as President for 3 years.
• Lead Student Government Association-sanctioned group with an annual event budget of $20,000
• Organized and coordinated 20+ on and off campus events.
• Launched an annual Music Business Networking Event and Panel featuring experts from the music and entertainment industry.
• Utilized artistic ability and Photoshop skills to create organization logo and promotional needs.
• Booked travel for executive board members to attend music conventions

• Assisted the VP of Sales and Business Development with daily tasks + responsibilities.
• In charge of maintaining documents, spreadsheets, + budgets for the team.
• Played an essential role in the company’s award shows, managing the guest lists + press assets.
• Worked closely with artist management to schedule band interviews for 10+ music festivals.

• Analyzed social media data and created social media plans.
• Created content to be posted on the different social media platforms including Facebook, Twitter, + Instagram.
• Used Constant Contact to send information to potential clients.