Jo Roberts Email & Phone Number

Mount Pleasant, Sc, Us

Head of MarketingProfs' paid training product portfolio—I own product strategy, planning, management, and oversight for MarketingProfs' training products, namely PRO e-learning subscriptions, in-person workshops, virtual instructor-led training (VILTs), MarketingProfs Marketing Knowledge Assessment software, and other paid products that help marketers do their jobs better. That includes owning the product roadmap, defining new products, and specifying requirements for improved features, plus design direction, UX, onboarding, and adoption. I manage the instructional designers, who design, build, and implement training content and learning reinforcement for each product program. I also work closely with the Tech team on developing technical features (including new SaaS product) and with the Customer Success and Production teams on product delivery.

Mount Pleasant, Sc, Us

* Product management for MarketingProfs.com website and free product features* Web strategy, oversight, and project management for major redesign and refresh of its functionality—editorial delivery, dynamic site ads, multi-modal learning content delivery, subscription and event e-commerce, account management system, discussion forum, gamification badges, and more * UX, IA, content strategy, UI wireframing, SEO, design direction* User data ownership; GDPR (and other governmental regulations), privacy, and security compliance; and data governance and appending* B2B Forum onsite experience design—signage, wayfinding, and in-person experiential assets—which received a 90% attendee approval rating each year

Mount Pleasant, Sc, Us

In 2010 - 2011, headed e-commerce marketing for PRO membership and was responsible for meeting PRO e-commerce sales goals. January 2011 still holds the title as the most successful month for PRO sales in MarketingProfs history. Starting in 2012, moved over to head marketing for Marketing Services and Events business units, including the annual B2B Marketing Forum—the premier event for aspirational, multi-disciplined B2B marketers.• Responsible for marketing planning, budgeting, staff management, and maximizing overall profitability for Marketing Services (aka advertising and sponsorship sales) and Events business units• Created business unit, product, and marketing program-specific strategies; generated revenue projections; defined product pricing and commissions plans• Identified and evaluated company-wide market and product expansion opportunities• Led team of direct and dotted-line reports responsible for demand generation, marketing communications, and new market research for advertising, lead generation, and original content products; post-sale, my team then planned and executed marketing programs (integrated email, digital ads, and social media combined with targeted landing pages) to fulfill those client purchases• Oversaw B2B Marketing Forum e-commerce attendee acquisition (direct marketing, group sales demand gen, external paid and earned media), sponsorship sales enablement, and experiential marketing activities—before, during, and after the event—including managing marketing and cross-functional staff• Achieved top-line attendee revenue goals for event products, including a 320% attendee revenue increase between 2011 and 2015

Clients included technology manufacturing, professional services, and social media startup companies• Defined interactive product offerings and authored specifications for programming development• Established comprehensive content strategies, content development plans, and editorial calendars• Wrote and edited promotional, technical, and editorial copy

North Mankato, Mn, Us

Capstone is the preferred publisher within the school library market and amongst the largest children's book publishers; the company creates curriculum-aligned nonfiction and fiction, including award-winning graphic novels and interactive learning systems.• Created company's first core market strategy and marketing plan after multi-imprint consolidation• Established company's first research and insight program• Provided product marketing and leadership, including positioning, messaging, and defining integrated online, print, and in-person campaigns for the company's largest brand, new product launches, and key value-added services• Led strategic, cross-functional initiatives, including customer retention, data mining, and promotions process improvements, as well as the committee which identified opportunities to create and improve products using new technologies• Wrote, assigned, edited, and approved product marketing, direct response, email marketing, advertising, publicity, sales collateral, editorial, and website content, as well as video scripts• Developed event marketing and tradeshow strategy, including booth creative and product requirements, and attended key conferences

Oversaw new business development and strategic partnership program.

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Start-up manufacturer of concealed weapons and suicide bomb detection equipment for the homeland security, military, and corporate security sectors, based on Lockheed Martin technology.• Directed product and integrated marketing, public relations, and corporate communications efforts• Managed multi-million dollar budget and marketing department staff• Established vertical market strategies and distributor marketing programs• Wrote, assigned, edited, and approved editorial, online, promotional, and publicity content• Wrote and designed product user and installation manuals, end-user training materials, distributor support guides, and executive presentations• Implemented a $200K+ presence at the industry’s leading tradeshow after stepping into the role only two weeks prior• Secured editorial coverage within The Wall Street Journal, The New York Times, CNN, BBC, and Sky News

Orlando-based agency serving clients in the B2B security technology, nanotechnology, and direct-to-consumer industries.• Managed major retainer accounts; acted as project manager and creative lead• Developed rebranding and product marketing strategies• Led online and email marketing projects, publicity, and promotions campaigns• Wrote and edited client promotional, publicity, and customer communications content, including direct response catalogs, executive speeches, and field sales scripts• Secured client coverage in national mass-market publications

Philadelphia, Pa, Us

Directed all business development and marketing efforts, including writing all proposals for government and publically-funded design projects.

Startup B2B ISP delivering 100 Mbps business Internet service via fixed-wireless and laser technologies (in a time when most businesses used T1 services—*1.544 Mbps*). Founded by Triton Network Systems’ founding team.• Created company's formal marketing plan; shopped with startup business plan, resulting in $19 million Series A VC investment• Conducted market and customer research• Developed brand voice and messaging strategy• Established content strategy for corporate communications, promotional media, and online properties• Authored product marketing content, standardized customer communications (including forms and billing statements), sales collateral, press kits, executive speaking abstracts, and presentations• Authored submission that landed CEO as a finalist for the Ernst & Young Entrepreneur of the Year award

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Start-up manufacturer of millimeter wave (38 GHz, LMDS, LMCS, and other licensed spectra) fixed-wireless telecommunications equipment featuring spin-off technology from Lockheed Martin. Triton's IPO was held in 2000, resulting in an initial $1.3 billion valuation.• Produced $350K of media coverage in 1999, a 1,000% PR value increase over all previous years combined• Ghostwrote articles for CEO and senior executive team for industry trade publications• Established brand copy and graphics standards• Wrote all publicity and website content

Clients included Starwood Hotels & Resorts, Wal-Mart Stores, and the Massachusetts Auto Dealers Association.• Conducted global media audits• Wrote press releases and articles for client publications• Secured client coverage in mass market publications, including Self magazine, major market newspapers, and regional network and cable news outlets