Joel Maas Email & Phone Number

Reporting directly to the CEO, I'm the marketing leader at Marous Brothers Construction, the region's leading commercial construction company and one of the fastest-growing firms in the Midwest.

I was responsible for managing a business unit called TKG Access, with strategic and tactical B2B management oversight and execution for a diverse set of clients.In that role, I worked with client owners, business unit leaders, and marketing directors to help craft their digital communications strategy- including website UX and copy, brand, content and messaging, advertising campaigns including paid (PPC) and organic, trade show messaging and collateral, social media posts, blog content, SEO, presentation collateral and more.

Akron, Ohio, United States

Providing marketing and brand strategy, creative development, campaign planning & execution, and PR for businesses.

Cleveland/Akron, Ohio Area

While serving on Signet LLC's Senior Executive Leadership Team, I led and oversaw the marketing functions for Signet, its subsidiaries, branded real estate projects and diversified portfolio companies.Signet LLC is a global private investment/private equity firm with a strong, diversified operational, real estate, and capital investment portfolio. They conduct business internationally and have a presence in 13 states and Washington D.C, with corporate offices in Ohio, Florida and Shanghai, with $5 billion dollars in total development over the life of the firm. With Signet I was responsible for go-to-market strategy and execution, PR, media strategy, numerous successful lead generation & account-based marketing strategies, brand strategy and multi-million-dollar marketing, advertising, education campaigns in the real estate, health and wellness, software and manufacturing sectors, working closely with our operating managers and partners including hospital systems, academic centers, physician practices, government organizations, media outlets and community leaders.After coming on board as head of marketing in 2015, Signet's total portfolio company revenues saw dramatic growth year after year.

United States

I led the marketing function for Signet Real Estate Group, a subsidiary of private investment firm Signet LLC. Signet Real Estate Group is a national full-service firm, offering development, property management, and project management for projects in the housing, higher education, and healthcare markets. While at Signet RE, I was responsible for corporate brand strategy as well as numerous branding and marketing efforts for our portfolio housing communities (including lease-up), as well as other branded portfolio entities in the health and wellness and institutional sectors.

Canton, Ohio Area

Delta Media Group is an integrated digital marketing firm servicing real estate clients across the country, including top 100 brokerages. In my role I worked to provide strategic insights, craft digital and social media marketing programs and formulate messaging for corporate brand and creative marketing projects. I also engaged with management to drive business growth, optimize website and social media traffic and increase lead generation performance through search engine optimization, social media, content and pay per click strategies utilizing proprietary CRM and off-the-shelf marketing automation/reporting tools.My professional portfolio at Delta includes demonstrated work on our corporate website, blog, national press releases, numerous national lead generation campaigns, ongoing customer communication campaigns, trade shows and numerous product launches.

As overseer of our Marketing Services Department, I was responsible for stewarding & communicating the SDMyers brand to our domestic & international customer bases. I conceived and analyzed marketing strategies, brainstormed new ways to direct business toward our clients, oversaw our marketing creatives and developed messaging & positioning for our company, products and services. While at SDMyers, I led a massive rebranding effort to completely modernize their 50 year old brand identity and positioning in the marketplace. Once complete, I worked with Senior Management to implement a robust integrated marketing automation/CRM/demand generation & reporting system utilizing Salesforce and Act-On systems, dramatically impacting growth for the company.

Canton, Ohio Area

M•Creative is a creative media ad agency that specializes marketing strategy & innovative media solutions for today’s business environment. From web marketing campaigns & eCommerce, signage, print collateral & tradeshow presentations, M•Creative delivers marketing media built to attract & retain customers in both B2B & B2B marketplaces. I was a principal and owner at M•Creative, leading our creative teams and serving as the face of the agency to our clients.

Cross Country Group was a B2B financial services company with a national customer base. I was responsible for all aspects of marketing, including web/eCommerce, advertising, trade show/events, PR and direct mail campaigns.

Los Angeles, Ca

An academic research institute, USC's Institute for Creative Technologies brought film and game industry artists together with computer and social scientists to study and develop immersive media for military training, health therapies, science education and more. I worked to coordinate and manage marketing communications, presentations, PR and events for various stakeholders in the Los Angeles marketplace. Visit http://ict.usc.edu/.

Bachelor'S Of Arts And Sciences, International/Global Studies

Achieved double Minors in Asian Studies and International & Comparative Politics. • Selected by West Virginia University International.

Certificate, Strategic Brand Development

Attended the American Marketing Association's strategic training program in Chicago in Oct. 2012.

Certificate, Aligning Sales With Marketing

Attended the American Marketing Association's intensive training program in San Antonio in Nov, 2011.