Experienced Government Webmaster skilled in optimizing organization websites to enhance user experience, increase web traffic, and improve search. Dedicated to maintaining consistent and creative web design across all properties. Proficient in analyzing web analytics and data to identify improvement opportunities. Currently working on transitioning the City's website to a service-focused search results and UX Journey. Conducting research to understand user needs, touchpoints, and frustrations. Daily efforts are focused on creating intuitive and engaging user experiences for residents.Actively involved in developing and curating external inspirations, pushing partners to create a leading public sector experience. Strong advocate for user-centered design principles, ensuring a seamless and cohesive user experience across multiple platforms and devices.Key Skills:Website Development and Maintenance: Primary contact for all aspects of the City's website(s). Develop and maintain portals, forms, and structures aligned with organizational needs. Collaborate with Technology and City departments.Web Design and Branding: Facilitate consistent and creative user experiences while maintaining a cohesive visual identity.Web Analytics and SEO Optimization: Analyze data to improve search engine optimization (SEO), web traffic, and relevant metrics.User Support and Training: Provide personalized support, guides, and training to assist employees and residents with website-related issues.Security, Compliance, and Accessibility: Ensure adherence to policies and ethical standards, with a focus on security and accessibility.Emerging Web Technologies: Stay updated on best practices and emerging developments in web design, development, security, and accessibility.Analytical and Troubleshooting Skills: Strong problem-solving abilities for efficient issue resolution.

Generate ideas and campaigns for business relationship building and maintenance utilizing prospective marketing avenues.Develop, evaluate and implement effective marketing programs.Integrate market research information with the company system to develop new leads.Create Automation for leads nurturing systemsProperly managed traditional and online marketing services for physician’s offices and other industries.Consulting with business owners to develop their marketing strategies, brand identity and message, traditional marketing collaterals as well as web presence launch/creation and maintenance of Social Media channels.Teach employees how to implement marketing initiatives including community engagement.Develop and implement internal brand management strategies.Develop and implement a marketing strategy according to objectives and budget.Advice on branding, positioning, communications, and other marketing issues.

Develop graphics and visual images for product illustrations, logos, and websitesCreate mockups, asset generation, and design for all marketing campaignsCreate visual assets for global, online advertisingDesign omni-channel marketing materials for traditional and digital channelsSet standards for visual asset generation and audit complianceProvide asset management for all CMS assetsDesign and manage the production / fulfillment of practice-specific merchandise and collateral materials for 140 practices

Global development of all creative visual assets for web and mobileCreated mockups, asset generation, and design for global marketing campaignsCreated visual assets for global online advertisingOversaw global web campaigns for sales, marketing, and corporate purposesSet standards for visual asset generation and audit complianceProvided asset management for all CMS assetsCreated web assets and managed walmart.moneygram.com

Managed, designed and updated all company brand identity collateral and websites: FastBraces.com and FastBracesUniversity.comOversaw and managed the Creative Team (i.e., video, animation, and online support departments) Implemented company brand guidelines, marketing campaigns, and customer researchManaged all aspects of print and online marketing communicationsCoordinated and supported all aspects of implementation of marketing strategies and its execution

Created and managed all clients’ brand and marketing assets; oversaw the production of all marketing materials including document design, print, direct mail, online marketing, and landing pagesProvided web and marketing support to sales managers and created company-wide marketing and sales materialsDesigned and established company and client identity guideDeveloped and supported marketing programs and campaigns for clientsAdministered and oversaw all SEO campaigns for over 15 client accountsImplemented Google Analytics, Google Ad words, and Reach Local campaigns

Collaborated with general managers, news directors, program directors, and sales managers to prepare content and maintain day-to-day multimedia projects and initiativesMonitored and improved website metrics with a focus on growing online audience with increased visits, page views, average time on site visits, pages per visit, and lower bounce ratesPerformed routine updates of sites, including slideshows, talent and program information, audio, video, local organizations, promotion packages, photo galleries and other online contentResearched and organized graphics for Univision Boston website and TV News ProgrammingKept content focused on marketing by promoting TV stations and websitesCreated, updated, and monitored social media accounts (Twitter and Facebook)Assured smooth operation of all company websites, checking for and fixing content errors, spelling and grammar mistakes, broken links, broken images, and broken tables, etc. Developed TV news graphics using Deko Graphics and PhotoshopImplemented and oversaw SMS (text messaging) campaigns

Multimedia Designer, Customer Service and Sales Manager