Joel Peters Email & Phone Number

Toronto, Canada Area

Osborne Group experienced executives have been helping organizations succeed since 1993. Based in Toronto, Canada, our services in the not-for-profit, public and private sectors include: Interim Management, Project Management, Organizational Development, Planning, Consulting, Executive Coaching, Digital and Social Media Marketing.All Osborne Group Principals have senior-level knowledge and significant experience leading major projects. Their executive leadership skills have helped more… Show more Osborne Group experienced executives have been helping organizations succeed since 1993. Based in Toronto, Canada, our services in the not-for-profit, public and private sectors include: Interim Management, Project Management, Organizational Development, Planning, Consulting, Executive Coaching, Digital and Social Media Marketing.All Osborne Group Principals have senior-level knowledge and significant experience leading major projects. Their executive leadership skills have helped more than 1,000 clients achieve key priorities and sustainable results. We get to work quickly, get the job done to the highest standards, and are there when you need us, for as long as you need us. Visit us at www.osborne-group.com to learn more. Show less

Responsible for a team of 36 individuals in communications and public affairs, marketing, branding and creative services, web services and university community relations.• Initiated Laurier’s online marketing efforts and with a renewed web presence, helped reverse a downward trend in undergraduate applications. Over the last 4 years, these efforts attracted a substantial increase in first choice selections and led Ontario universities with a 38% increase in applicants.• Media… Show more Responsible for a team of 36 individuals in communications and public affairs, marketing, branding and creative services, web services and university community relations.• Initiated Laurier’s online marketing efforts and with a renewed web presence, helped reverse a downward trend in undergraduate applications. Over the last 4 years, these efforts attracted a substantial increase in first choice selections and led Ontario universities with a 38% increase in applicants.• Media communication efforts focussed on promoting the university’s research, teaching and student support activities have generated significantly higher levels of publicity and coverage. Crisis communications and university partnerships have been important areas of activity. • Developed and directed online video marketing efforts to enhance the university’s reputation with key influencers, alumni, business leaders and government stakeholders. • Led rebranding efforts for the Lazaridis School of Business & Economics and the research institutes. Was responsible for overseeing adherence with the university brand standards and resolving conflicts over the brand guidelines. • Represented Laurier on COU’s Public Affairs committee, developing cooperative relationships with colleagues in Ontario’s university sector. Supported development of COU’s indigenous marketing efforts.• Executive lead for relationships with the Region of Waterloo and municipal governments in Kitchener and Waterloo. Coordinated Laurier’s sponsorship and program involvement for Communitech’s inaugural True North Conference. • Co-chaired the Dean’s Advisory Committee for Entrepreneurship & Social Innovation including budgets and strategy for the Schlegel Centre for Entrepreneurship and Laurier LaunchPad. Show less

Appointed Senior Vice President and Chief Marketing Officer for Tourism Toronto in February, 2006, Joel led the team in transition from traditional marketing to success with online channels and video platforms to build the destination's brand. Joel launched the Cultural Enhancement Program as a means to invest strategically in GTA tourism product. Significant partnerships have been forged between Tourism Toronto and Luminato, Just for Laughs, Fashion Design Council of Canada, Nuit… Show more Appointed Senior Vice President and Chief Marketing Officer for Tourism Toronto in February, 2006, Joel led the team in transition from traditional marketing to success with online channels and video platforms to build the destination's brand. Joel launched the Cultural Enhancement Program as a means to invest strategically in GTA tourism product. Significant partnerships have been forged between Tourism Toronto and Luminato, Just for Laughs, Fashion Design Council of Canada, Nuit Blanche, the Sante International Wine Festival, Church Wellesley Business Improvement Area and others. His responsibilities with Tourism Toronto include Marketing, Communications, Creative Services, Web Development and Marketing, the Call Centre, Regional Programs, Research and Development, and the Luxury Marketing Group. Show less

At the ROM, Joel directed a team of 7 program directors and 110 professionals responsible for generating more than $12 million in annual revenue. He was responsible for marketing, media relations, public affairs, membership, special events and hospitality sales, visitor experience planning, visitor services and security. Major achievements include developing the museum’s capacity to market special exhibits and drive annual attendance and the strategic re-positioning of the… Show more At the ROM, Joel directed a team of 7 program directors and 110 professionals responsible for generating more than $12 million in annual revenue. He was responsible for marketing, media relations, public affairs, membership, special events and hospitality sales, visitor experience planning, visitor services and security. Major achievements include developing the museum’s capacity to market special exhibits and drive annual attendance and the strategic re-positioning of the museum brand through program innovations including Friday Nights at the ROM, an enriched visitor experience and new strategic partnerships for foodservices and retail sales. Show less

Joel held a series of progressive, senior management positions with the Toronto Zoo over a 10 year period. Accomplishments included coordination and direction of the Zoo’s efforts to host the American Zoo Association conference, the design and construction of a new retail outlet, development of a long term revenue development strategy (which continues to guide the Zoo’s capital program), and the development and implementation of a new sponsorship strategy.

Toronto Based For Work Across The Country

SELECTED CONSULTING CLIENT LIST 1980 – 1989The following projects were completed with Laventhol & Horwath (1984 – 1989) and with James Dobbin Associates (1980 – 1984). I was either the Project Manager or Senior Consultant for these assignments.Federal Department of External Affairs (for the Gulf of Maine International Boundary dispute at the International Court of Justice, The Hague).U.S. National Oceanic and Atmospheric Administration (NOAA):National Marine… Show more SELECTED CONSULTING CLIENT LIST 1980 – 1989The following projects were completed with Laventhol & Horwath (1984 – 1989) and with James Dobbin Associates (1980 – 1984). I was either the Project Manager or Senior Consultant for these assignments.Federal Department of External Affairs (for the Gulf of Maine International Boundary dispute at the International Court of Justice, The Hague).U.S. National Oceanic and Atmospheric Administration (NOAA):National Marine Sanctuary Program Office (Looe Key, Florida and Monterey Bay, California)Environment Canada (Parks Canada)Cape Breton Development CorpNiagara Region Conservation AuthorityGovernment of the Northwest Territories (Rankin Inlet and Sanikiluaq)National Capital CommissionOntario Ministry of Natural Resources (Algonquin Provincial Park Strategic Plan)Ontario Ministry of Northern Development (Moosonee/Moose Factory)Toronto Seaquarium CorporationToronto Zoo: Aquarium Feasibility and Front Entrance Study Show less

Master In Landscape Architecture, Graduate School Of Design

Ab, Biochemistry

Activities and Societies: Tri-Captain, Harvard Track Team, 1976 All American Two Mile Relay Team, NCAA Indoor Championships, 1976