Joel is a data and technology crusader who has a passion to grow deep customer relationships at scale. The speed of change and the convergence of data and technology has an enormous influence on the way we all live. The ability to harness and leverage both these forces to empower marketers towards customer centricity is what excites him.Joel has been leading the customer relationships at scale company, Marketsoft, for the past 24 years across commercial organisations including the big four banks, publishers, retailers, and in recent years a focus on For Purpose organisations.Joel was instrumental in launching Australia’s first donor centric data collaborative in late 2014, called LemonTree, with a vision to create sustainable fundraising practices through collaborative thinking, technology, data, and by ultimately putting the donor first.
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DirectorMarketsoft ServicesSydney, Nsw, Au
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Advisory Member, Fia Code AuthorityFundraising Institute Australia Feb 2024 - PresentSydney, New South Wales, Australia -
DirectorMarketsoft Services Jul 2004 - PresentAustraliaWE HELP YOU CREATE ENDURING CUSTOMER RELATIONSHIPSFor too-long has short term thinking dictating marketing strategy; our mission is to apply a long-term approach focused on protecting the customer and extending the life – and value – of each relationship.WE CREATE CUSTOMER DATA PLATFORMS (CDP); WHERE YOUR DATA IS VALUABLEConnected customer data, when you need it. Our platform is built for Marketers, to do the stuff marketers need to do, in the systems they’ve already invested in.WE CONNECT YOUR DISPARATE SOURCES, TO IDENTIFY A UNIFIED CUSTOMER PROFILEMarketers face the challenge of increasing volumes of fragmented data; both useful and otherwise. Our platform conforms these into profiles and actionable audiences useful in the real world.
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Executive ChairmanMarketsoft Dec 2016 - PresentSydney, AustraliaMarketsoft is an agile marketing services company who work with and help many Australian and Global brands leverage one of their most important assets; Their customers. Drawing on our experience we believe in a marketing strategy which helps generate real and long lasting customer connections.We help our customers use data better to improve return on marketing investment, gain competitive advantage and most importantly make marketing customer-centric.
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Co-Founder/DirectorFuture Value Global Dec 2020 - PresentSydney, New South Wales, AustraliaChanging the way the world invests -
Board MemberBacky Check Nov 2021 - PresentSydney, New South Wales, AustraliaBackground Checks - A social enterprise for a safer community -
Board MemberSnowbell Project Jan 2019 - PresentSydney, New South Wales, AustraliaA non-profit organisation helping prevent and protect vulnerable children around the world through advanced analytics and technology
Frequently Asked Questions about Joel Nicholson
What company does Joel Nicholson work for?
Joel Nicholson works for Marketsoft Services
What is Joel Nicholson's role at the current company?
Joel Nicholson's current role is Director.
Who are Joel Nicholson's colleagues?
Joel Nicholson's colleagues are Gustavo Pena, Libin V, Niharika Singh, Marketsoft Services, Shaun Dewar, Marcus Fasan, Rajab Shabbir.
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