Joel R. Email & Phone Number

Tel Aviv District, Israel

Checkmarx is the leading application security provider, offering the industry’s most comprehensive and innovative cloud-native platform, Checkmarx One. CISOs, security teams, and development teams at more than 1,800 enterprises, including half of Fortune 100 organizations, use Checkmarx to intelligently and efficiently minimize application risk, from code to cloud.

Tel Aviv, Israel

Leds the company's marketing efforts, from strategy through execution, and served as a member of the company's management team.

Worldwide

One-man outsourced marketing department, expert in: (1) Developing and executing comprehensive marketing plans. (2) Developing and producing product marketing and marcom materials (websites, brochures, datasheets, white papers, case studies, sales presentations, blog posts, marketing videos, ads, lead-gen campaigns, trade shows, etc.). (3) Management of product strategy, specifications, R&D-product-marketing coordination, technical documentation, etc. (4) Start-up company development, including market research, positioning strategy, business plan development, investor fundraising support and corporate ID development. Worked with dozens of companies, including: ActivePath, Advanced Data Systems Corp, AppDome, AppInsight, ASICC-MED, Axis Mobile, Bioforum Technologies, Columbus Nova Technology Group, Convizit, Crosswise (acquired by Oracle, 2016, while Director of Marketing), Fireglass, Funtactix, GigaSpaces, GreenSpense, GreenSQL, Intelici, Leadspace, Lemur Networks, Micro-Office Systems, Navajo Systems (acquired by Salesforce.com, 2011, while Director of Marketing), netForensics, Oberon, ObserveIT, Optimove, Realitech, Shina Systems, SiSense, Zettapoint, Zoomix (acquired by Microsoft, 2008, while Director of Marketing). See more at www.evoxe.com

Member of Oracle Data Cloud's content team, developing sales and marketing materials used to educate and drive demand for Oracle Data Cloud products and services.

Tel Aviv, Israel

Managed this startup company's product marketing functions, including product positioning, core messaging development, corporate ID development, marcom material development (website, brochures, presentations, case studies, etc.), PR and advertising. Crosswise was acquired by Oracle in May, 2016, while serving as Director of Product Marketing.

Hod Hasharon, Israel

Managed the company's product marketing functions in tandem with the company's founder and CEO, including strategic positioning, development of all marcom materials (website, video, brochures, sales presentations, etc.), website management, development of all customer-facing materials, lead qualification and product management.

Jerusalem, Israel

Managed all marketing functions for the company, including strategic positioning, corporate ID development, development of all marcom materials (website, datasheets, advertisements, white papers, etc.), website management and optimization, online lead generation and preparation of trade show appearances. The company was acquired by salesforce.com while serving as Director of Marketing.

Jerusalem, Israel

Managed all marketing functions for the company, focusing on strategic research and positioning, corporate ID development, website development and management, development of all marcom materials (brochures, datasheets, advertisements, sales presentations, white papers, etc.), management of highly successful Web-based lead-generation campaigns, preparation for trade show appearances and business plan development. The company was acquired by Microsoft in May, 2008, while serving as Director of Marketing.

New York City

Developed systems to improve the effectiveness of interactions between software development, business development, and management departments spread across offices in five countries (“process guru”). Managed the ongoing prioritization of R&D efforts based on business needs. Established a global corporate intranet which included near-realtime reports of all important functional areas. DealTime merged with Epinions.com in 2003 to become Shopping.com, the leading Internet shopping platform, powering the online shopping experience for partners such as Lycos, AOL, and iWon.com, which itself was later acquired by eBay.

New York City

Led strategic development and marketing for a dot-com start-up. Defined specifications for the technological, content and community implementation teams based on market research and analysis conducted in-house and by external consultants. Developed business relationships. Prepared the business plan and other investor-oriented materials. Participated in establishment of the New York office, including recruitment of key company personnel.

Ramat Gan, Israel

Launched new high-tech start-up companies. Analyzed the business and technological aspects of hundreds of start-up company proposals by meeting with entrepreneurs and conducting market research. Determined suitability of seed investments in the Internet, enterprise software and data communications fields. Formulated strategies and created business plans. Developed the analysis methodology used by all company analysts.

Israel

Established and managed a start-up company active in the field of Web and intranet site content management software. Managed product design, marketing, sales, technology development, and technical support. Negotiated and closed OEM agreements (both sales and purchases). Specialized in Web-based banner advertising and Internet "guerilla marketing."

Israel

Managed four-person marketing department. Primary responsibilities included marketing strategy, international press relations, marketing communications, print advertising, Internet marketing, trade shows, product management, market research, competitive analysis, and functional product design. BOS develops and markets IP telephony, remote LAN access, and IBM midrange emulation hardware and software. http://www.boscorporate.com/

Master Of Science (M.Sc.), Business Management

Graduated with the highest grade-point average of the class.

Bachelor Of Arts (B.A.), Economics

Graduated with Highest Honors and Phi Beta Kappa.