Joel Saenz Email & Phone Number

Denver Metropolitan Area

Help small business owners develop, implement, and manage scalable solutions to address their needs in marketing, accounting, and operations in a rapidly changing digital world.

Greater Denver Area

Led a cross-functional corporate team of 10 for 57 retail locations in four states totaling over 300 employees. Executed digital marketing strategies that increased revenue by more than 10% year-over-year 5 consecutive years. Increased store traffic by 70% in the first busy season by implementing marketing automation and SMS marketing. Launched e-commerce and online member portal resulting in a 12% increase in membership revenue (EFT). Oversaw accounting department, built, and managed $20M+… Show more Led a cross-functional corporate team of 10 for 57 retail locations in four states totaling over 300 employees. Executed digital marketing strategies that increased revenue by more than 10% year-over-year 5 consecutive years. Increased store traffic by 70% in the first busy season by implementing marketing automation and SMS marketing. Launched e-commerce and online member portal resulting in a 12% increase in membership revenue (EFT). Oversaw accounting department, built, and managed $20M+ budget, and lead monthly financial meetings with CEO. Trained and developed HR/Payroll team reducing turnover by over 50% companywide. Managed supplier and vendor relations including daily collaboration with outsourced IT team. Show less

Englewood, Co

Provided corporate marketing services for 55 tanning salons. Managed Google Adwords, Facebook advertising, email marketing campaigns, and designed marketing materials for in-store and online promotions. Increased Google conversions by over 100%, while decreasing cost by over 50% in the first month.

Over the course of my career I have consulted with small business owners in several industries, improving marketing strategies, implementing new technologies, and providing operational guidance. My specialties include data analysis, digital platforms, content creation, paid advertising, and solving problems in today's digital business world.

Greater Denver Area

Managed digital marketing for 114-acre real estate development in the country of Belize for retirees and expats. Redesigned the website, enhancing keywords, and content resulting in first page placement on search 90% of time (SEO). Increased monthly leads by an average of 32.8% by optimizing Google and Bing advertising campaigns. Helped sales team shorten the time from lead to sale by nearly 50% by leveraging sales workflows in Salesforce CRM. Established analytics tracking to build target… Show more Managed digital marketing for 114-acre real estate development in the country of Belize for retirees and expats. Redesigned the website, enhancing keywords, and content resulting in first page placement on search 90% of time (SEO). Increased monthly leads by an average of 32.8% by optimizing Google and Bing advertising campaigns. Helped sales team shorten the time from lead to sale by nearly 50% by leveraging sales workflows in Salesforce CRM. Established analytics tracking to build target audiences including Facebook pixel, Google Analytics and Google Tag Manager. Show less

Greater Denver Area

Was the exclusive importer for Aerotools, BV of Netherlands for a new hair cutting system used by licensed cosmetologists. Handled all sales and marketing operations. Managed small sales and creative team that established distribution in 17 states. Secured television publicity on Good Day LA and FOX Milwaukee. Served on a Task Force for the Professional Beauty Association.

Greater Denver Area

Managed sponsored email campaigns for Ameriprise, Prudential, MetLife, and Charles Schwab for 50+ chapters nationwide. Integrated email software with CMS achieving more than 10% average conversion rates on special event attendance. Increased email click rates by over 30% by adding content that dynamically changed based on the target audience.

Arvada, Co

• Assisted the Property Manager with all on-site operations and capital projects for a mid-size apartment community. • Earned Community of the Year Award two consecutive years and Highest Average Occupancy Award for the Southwest region. • Oversaw accounts receivable, leasing, resident retention and worked closely with creative services department to create sales collateral. • Ensured that all activities were conducted in compliance with all local, state and federal real estate… Show more • Assisted the Property Manager with all on-site operations and capital projects for a mid-size apartment community. • Earned Community of the Year Award two consecutive years and Highest Average Occupancy Award for the Southwest region. • Oversaw accounts receivable, leasing, resident retention and worked closely with creative services department to create sales collateral. • Ensured that all activities were conducted in compliance with all local, state and federal real estate laws. • Managed apartment turnover process and daily maintenance requests. • Prepared weekly reports and financial statements to maximize revenues and adhere to budgeted cost parameters. • Assisted in organizing and hosting tenant functions. Show less

Greater Denver Area

Co-creator of Shot-O-Matic, an iPhone application with over 400 shot recipes. Served as Project Manager for the 7 month project, overseeing application development, testing and launch. Lead creative process including, logo/brand development, user interface design, and shot recipes and names. Worked with app developer in navigating the iOS SDK for successful submission to the Apple App Store.

Las Vegas, Nevada Area

Worked under the Managing Director learning media production, communications and editorial components for four online and print publications. Assisted in developing social media campaigns, data entry, research, mailings and executing internal/external events. Maintained relationships with PR firms, advertisers and other media outlets. Conducted phone prospecting, updated sales tools/marketing collateral and learned database management.

Las Vegas, Nevada Area

Built and maintained a clientele in high end retail sales at highest revenue per square foot of any shopping centre in the United States. Collected personal data from all clients/potential clients, following up with personal notes, photographs and catalogs. Educated clientele on brand's quality standards and products. Attended local events to generate new clients. Worked closely with hotel and nightlife VIP services to build brand awareness in relation to ad campaigns, promotions, events and… Show more Built and maintained a clientele in high end retail sales at highest revenue per square foot of any shopping centre in the United States. Collected personal data from all clients/potential clients, following up with personal notes, photographs and catalogs. Educated clientele on brand's quality standards and products. Attended local events to generate new clients. Worked closely with hotel and nightlife VIP services to build brand awareness in relation to ad campaigns, promotions, events and loyalty marketing. Show less

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing

Education record

Summer international business program with the University Studies Abroad Consortium.

90 Hour Certificate Of Completion, Real Estate Principals And Ethics

Education record