Joe Lusso Email & Phone Number

Saint Paul, MN, US

Eden Prairie, Minnesota, US

Minneapolis, MN, US

• Lead Digital Marketing agency strategy oversight for earned, paid and owned media driving 50% YOY revenue growth putting us in a great position to get bought.
• Pioneered marketing automation program focused on nurturing key candidate segments (7 business use cases) to increase sales to close rate.
• Achieved above average employee redeployment rate through strategic implementation of personalized Email Marketing Automation, Content Marketing emphasizing the Value Proposition, Web Portal launch, Referral Programs.
• Directed successful webinar Demand Generation strategy resulting in placements valued at over 20M to include a steady pipeline of MQLs.
• Spearheaded lead quality improvement overall score by 53% across all channels.

Minneapolis, MN, US

• Build customized digital marketing strategies to help grow businesses, increase leads and nurture the marketing and sales funnel.
• Develop and implement strategies to build personal brands through demand/lead generation, marketing automation, email marketing, website redesign, search engine optimization (SEO), content marketing (blogging), search.
• Increased online presence (organic search) by 50% for several small to medium businesses and large corporations.
• Executed email marketing campaigns (30% open rate) within HubSpot, Constant Contact, Mail Chimp, DocuMatix, MailDog and PatronMail. Plus, produced branded templates for each client resulting in 26% increase in revenue.
• Created customized Email templates for clients to easily deploy a variety of campaigns including eNewsletters, welcome emails and robust campaigns for repeated use by the marketing team.
• Coached Thrivent Financial marketing team on how to build successful Marketing Automation campaigns for their CuLearn brand targeted to Credit Union clients. Counseled team in list management, Can-Spam, Opt-outs.

Alexandria, MN, US

• Tastefully Simple, a U.S. multi-level food marketing company that sells meal kits and prepared food products online and through commissioned distributors. Responsible for maximizing search engine optimization and.
• Increased email marketing revenue 30% by leveraging integrated marketing cloud solutions (Salesforce Marketing Cloud), deploying data driven journey management (#Automations), advertising, content creation, and mobile.
• Executed company's strategic initiative 'Becoming a Digital Marketing Machine' to include overhauling website, email, social networks, paid media, and online marketplaces. Resulted in an increased #eCommerce Conversion.
• Manage website paid and organic SEO while boosting organic SEO by 69% and amplifying non-direct website sales through Amazon D2C sales channel by seven figures.
• Increased overall digital channel sales by 136%, conversion rates by 37%, and a paid media revenue increase of 18% year-over-year through optimal channel management.

Plymouth, MN, US

• Strategized and managed lead generation strategies to support a sales team of 33 increasing SQLs to 27%.
• Overhauled marketing automation system (HubSpot) to boost B2B engagement and led the integration SalesForce.
• Optimized marketing automation effectiveness via database cleansing, list segmentation, upgraded lead scoring and improved workflows.
• Oversaw campaign management strategy, utilized a segmented database to target key verticals for all email prospecting and nurture campaigns. Increased closed/won opportunities by 17%.
• Spearheaded redesign of corporate website and landing pages improving user experience and increasing conversions by over 23%.
• Set KPIs and reported analytics for campaigns, landing pages, website and paid search to executive team.

• Planned, developed and implemented digital programming and communication campaigns across a variety of product and service categories aligned to business goals.
• Conducted content management for two credit union websites (PHP and CMS-iAPPS) and social properties.
• Managed promotion suites for two online banking platforms (Digital Insight Intuit and Alkami).
• Managed email marketing on DocuMatix and Constant Contact. Consistent 5-10% CTR. Open rate as high as 41.4%.
• Created, managed and executed electronic (Google drive) monthly social media content plans for both credit unions.
• Managed Pay-Per-Click/SEM and retargeting campaigns.

Eagan, MN, US

• Web lead generation (SEM campaigns) for law firms.
• Spearheaded Inbound Marketing strategy for MCM brand resulting in 50% increase in organic search results.
• Directed Search Engine Optimization (SEO) efforts for website redesigns and landing pages. Resulted in a grade A based on SEOMoz On-Page Optimization tool.
• Pay-per-click (PPC) management – Successfully found obscure cases for law clients.
• Technical sales engineer supporting sales for new and existing customers. Functioned as frontline Internet marketing resource for best practices and informal customer questions.
• Supported marketing executives with business proposals/RFPs to include topic research (keywording) and PPC competitive analysis (budgeting).

Minneapolis, MN, US

• TARGET.COM (Digital People/Aterro): Online Presentation Specialist Contractor
• Collaborated with internal business partners to feature relevant item placement on Target.com, guided by merchandising objectives and promotional planning that maximized the guest experience and multi-channel sales.
• Responsible for managing the accurate planning, development and execution of creative assets, product placement and weekly page refreshes (Amazon Seller Central).
• Also accountable for product presentation in email, banner ads and all Target marketing collateral that align with the Target.com merchandising mission. TARGET.COM: Marketing Project Coordinator
• Category data specialist creating searchable consumer oriented product data for comparison engines/navigation.
• Full-time onsite contractor hired for projects related to the development of the new Target.com website released in August of 2011.

Middleton, Massachusetts, US

• Initiated and conducted Data Driven Marketing (DDM) and Customer Relationship Marketing (CRM) documents that focused on a measurable customer relationship.
• Pioneered cost efficient CRM program (database marketing) through creative manipulation of email marketing software.
• Proficiently re-purposed website/company content for news releases, email blasts, blogs and social media marketing.
• Launched/Inspired 28 Belgian beer branded spokesman vignettes for Global Beer TV, a YouTube channel. Watch at YouTube.com/globalbeerTV
• Increased views to beer brands on YouTube by 150% in one week.
• Set perimeters for newly hired Blogger.

Bloomington, Minnesota, US

• Managed direct mail production of loyalty and gift card programs for clients in diverse range of industries.
• Created and executed new business proposals for loyalty and gift card programs.
• Supervised production assembly team of 15 personnel. Directed efforts of production vendors.
• Prepared vertical lists in Excel for print production. Performed data cleansing, mail merging and purging efforts and executed print projects in Crystal Reports.
• Increased volume 205 percent and productivity 30 percent in one year by streamlining department to handle new business.

Planned and carried out marketing and sales strategies to increase revenues. * Increased business activity 54 percent while tripling appointments with qualified prospects, after introducing direct mail, tele-sales and account penetration strategies. * Met or exceeded all marketing and production goals during tenure.

Aas, Internet Marketing Degree (June 2010)

Bachelor Of Science: Public Relations; Journalism Minor, Public Relations, Journalism