Joel Warady

Joel Warady Email and Phone Number

Chairman of the Board @ Maine Crisp Co.
Chicago, IL, US
Joel Warady's Location
Greater Chicago Area, United States, United States
Joel Warady's Contact Details
About Joel Warady

I serve as a trusted advisor and board member to a group of companies who are in their early-stage growth trajectories.Most recently I had the exciting opportunity to lead a fast-growing start-up, Catalina Snacks. Joining pre-launch, I helped create the strategy and go-to-market plans, first as an advisor to the Founder and subsequently as the company's President. During this period, we had the good fortune of growing the Catalina Crunch brand profitably from 0 to $130 million in brand value prior to my departure from day-to-day management in January 2024.This came after having played an instrumental role in growing Enjoy Life Foods from start-up business plan into a $100 Million brand and a leader in the Free-From food category, ultimately serving as the General Manager (CEO) of the business after a successful acquisition by Mondelez.Over the years, I have been recognized as a leader in marketing and execution:*Named one of Top 30 Influential Marketers on Twitter by AgencySpotter*Brand Quarterly’s 50 Over 50 Marketing Thought Leaders*Ranked by Forbes.com as the #30 Most Influential CMO on Social Media *Social Media Marketing Magazine ranking as #21 CMO on TwitterI have been a Featured Speaker at Industry Conferences including but not limited to:* Groceryshop * Natural Products Expo West* Natural Products Expo East* Path to Purchase Summit* Sweets & Snacks Expo* Food Innovate Summit* Food Navigator, Food for Kids Summit* Shopper Brain ConferenceSpecialties: Business Growth, Strategic Marketing, Brand Strategy, Social Media Strategy, Interactive Marketing, Event Marketing, Keynote Presentations.

Joel Warady's Current Company Details
Maine Crisp Co.

Maine Crisp Co.

View
Chairman of the Board
Chicago, IL, US
Website:
mainecrisp.com
Employees:
13
Joel Warady Work Experience Details
  • Maine Crisp Co.
    Chairman Of The Board
    Maine Crisp Co.
    Chicago, Il, Us
  • Craize Snacks
    Strategic Advisor
    Craize Snacks Jun 2024 - Present
    Miami, Florida, Us
    Craize has pioneered the ancestral Latin “Arepa” into a versatile everyday cracker for global consumers. The thinnest, crunchiest, natural, gluten free, soy free, & vegan cracker that is not fried nor baked, thanks to their unique patented toasting process, that enhances the natural corn flavor.
  • Iya Foods
    Strategic Advisor
    Iya Foods May 2024 - Present
    Naperville , Illinois, Us
    Iya Foods is a full-service certified gluten-free co-manufacturing company that provides high-quality, innovative, and affordable solutions to food businesses of all sizes.
  • Fody Food Co.
    Executive Chairman & Strategic Advisor
    Fody Food Co. Feb 2023 - Present
    Montreal, Quebec, Ca
    Fody is the #1 IBS food company in North America. The company empowers people living with IBS to live a better life through the foods they eat.
  • Catalina Crunch
    Senior Advisor
    Catalina Crunch Jan 2024 - Present
    New York, Us
  • Catalina Crunch
    President
    Catalina Crunch Aug 2020 - Dec 2023
    New York, Us
    Developing and executing brand, growth and channel strategies at one of the fastest growing brands in the Low-Sugar / Low-Carb cereal, snack and chocolate confectionary categories.
  • Catalina Crunch
    Strategic Advisor
    Catalina Crunch Dec 2019 - Jul 2020
    New York, Us
    Providing assistance in executing growth strategies to one of the fastest growing brands in the Keto cereal and snack category.
  • Clover Vitality
    Investor - Strategic Advisor
    Clover Vitality Jan 2021 - Present
    Evanston, Illinois, Us
    Clover Vitality is a growth equity firm focused exclusively on emerging food and beverage companies. It supports entrepreneurs throughout their journey, drawing from our experiences as investors and operators and utilizing our extensive network in the industry.
  • Barrel Ventures
    Investor - Strategic Advisor
    Barrel Ventures Dec 2019 - Present
    Chicago, Us
    Strategic Advisor to this midwest-based investment group that invests in companies and brands who have developed refreshing ideas that transform legacy industries.
  • Helaina
    Investor
    Helaina Jun 2024 - Present
    New York, Ny, Us
    Advanced nutrition for vitality. Their technology platform replicates functional proteins found in the human body, making them available as new nutrients.
  • Elavi
    Investor
    Elavi Mar 2023 - Present
    San Francisco, Us
    Every ingredient used (and avoided) is intentional. And designed to make individuals feel their best - energized, satiated, and satisfied. No diet culture, no shame, no "guiltless", just real ingredients that keep bellies happy.
  • Olipop Pbc
    Investor
    Olipop Pbc Oct 2021 - Present
    Oakland, California, Us
    OLIPOP is a thoughtfully crafted tonic that finds its taste in wholesome, hardworking ingredients instead of spoonfuls of sugar. It's where Healthy meets Delicious.
  • Prevail® Jerky
    Strategic Advisor
    Prevail® Jerky Jul 2020 - Present
    Advising the founders of this 100% grass fed beef jerky company that is targeted to individuals with food sensitivities, intolerances, and allergies.
  • Sacred Serve
    Strategic Advisor
    Sacred Serve Dec 2019 - Dec 2022
    Chicago, Illinois, Us
    Assisting the founder in developing growth, go-to-market, and manufacturing strategies for this fast-growing, vegan gelato in the frozen desert category.
  • Nurture Life
    Strategic Advisor
    Nurture Life Jul 2020 - Sep 2021
    Chicago, Il, Us
    Strategic Advisor to the co-founders of this company that provides nutritious, great-tasting, ready-to-enjoy meals that are delivered direct to consumers' doors.
  • Enjoy Life Foods
    General Manager, Chief Sales & Marketing Officer (Ceo Equivalent)
    Enjoy Life Foods Jul 2017 - Nov 2019
    Chicago, Il, Us
  • Enjoy Life Foods
    Chief Sales & Marketing Officer
    Enjoy Life Foods Jul 2011 - Jul 2017
    Chicago, Il, Us
    As Chief Sales & Marketing Officer, I, along with the Sales & Marketing Teams, have all of the responsibilities of sales & marketing including customer experience, media relations, social media strategy, brand positioning and strategy, internal and external communications, business development, and Chief Story Teller. As part of my responsibilities as the CMO, I drive day-to-day execution and improvement of the company's marketing plan; oversee market research and analysis of the competition; oversee the management and research teams on product development; oversee and direct customer service and customer service monitoring processes to ensure customer retention and to ensure that customer feedback informs the development process of the product (or service); and research and create product ideas and areas for business growth. As CMO, I also manage the development of a web site that serves customer, staff and partner needs; develop new and enhances existing business relationships and heightens awareness of the company; and provides leadership in the design and production of all aspects of visual marketing needs.As part of my role as Chief Sales Officer, I create the go-to-market strategies for all of our products, integrating sales and marketing as one cohesive discipline. Through the use of Shopper Marketing techniques coupled with Social Media outreach programs, and understanding the unique needs of each of our retailers, we are able to maximize our distribution while increasing velocity of our uniquely positioned SKUs. Selling gets the product on the shelf, marketing moves the product off the shelf.Enjoy Life is the #1 brand of Allergy-Friendly foods. All of our products are Gluten Free, free of the 8 common allergens, Certified Kosher, and great tasting. The products are currently sold in all 50 states, as well as in Canada. You can find our products at stores such as Whole Foods, Kroger, Meijers, Loblaws, Shoppers Drug Mart, Walmart, Target, etc.
  • Enjoy Life Foods
    Board Member
    Enjoy Life Foods 2001 - Feb 2015
    Chicago, Il, Us
  • Enjoy Life Foods
    Chairman Of The Board
    Enjoy Life Foods 2009 - 2012
    Chicago, Il, Us
    Enjoy Life is the #1 brand of Allergy-Friendly foods. All of our products are Gluten Free, free of the 8 common allergens, Certified Kosher, and great tasting. The products are currently sold in all 50 states, as well as in Canada. You can find our products at stores such as Whole Foods, Kroger, Meijers, Loblaws, Shoppers Drug Mart, etc.
  • Enjoy Life Foods
    Chief Marketing Officer
    Enjoy Life Foods Jan 2011 - Jul 2011
    Chicago, Il, Us
    As Chief Marketing Officer, I, along with the Marketing Team, have all responsibilities of marketing including customer experience, media relations, social media strategy, brand positioning and strategy, internal and external communications, business development, and Chief Story Teller. As part of my responsibilities as the CMO, I drive day-to-day execution and improvement of the company's marketing plan; oversee market research and analysis of the competition; oversee the management and research teams on product development; oversee and direct customer service and customer service monitoring processes to ensure customer retention and to ensure that customer feedback informs the development process of the product (or service); and research and create product ideas and areas for business growth. As CMO, I also manage the development of a web site that serves customer, staff and partner needs; develop new and enhances existing business relationships and heightens awareness of the company; and provides leadership in the design and production of all aspects of visual marketing needs.Enjoy Life is the #1 brand of Allergy-Friendly foods. All of our products are Gluten Free, free of the 8 common allergens, Certified Kosher, and great tasting. The products are currently sold in all 50 states, as well as in Canada. You can find our products at stores such as Whole Foods, Kroger, Meijers, Loblaws, Shoppers Drug Mart, etc.
  • Joel Warady Group
    Strategic Marketing, Brand, & Social Media Consultant | Professional Speaker
    Joel Warady Group Jan 2003 - Jan 2011
    We eat, drink, and live marketing. We believe that marketing has to have a measurable ROI, and we work with companies helping them develop a brand and marketing strategy that will grow their business, both in revenues and in awareness. In addition, we work with companies and associations providing them the opportunity to have Joel Warady (that's me) speak at their trade and corporate events. I always make certain that the topics on which I speak are enjoyable, engaging, and above all educational. People who have attended my talks walk away with a smile on their face, and a much better understanding as to how today's marketing techniques could be integrated into their overall strategy.
  • Joel Warady Group
    Professional Speaker | Keynote Speaker | Marketing Evangelist |
    Joel Warady Group Jan 2003 - Jan 2011
    I work with companies and associations providing them the opportunity to have Joel Warady (that's me) speak at their trade, corporate, and association events. I always make certain that the topics on which I speak are enjoyable, engaging, and above all educational. People who attend my talks walk away energized with a smile on their face, while at the same time having gained a much better understanding as to how today's marketing techniques can be integrated into their overall business strategy.Topics on which I speak:Brand StrategySocial Media MarketingConsumer EngagementIntegrated MarketingWord of Mouth MarketingTransparency & AuthenticityTrends in Food & BeverageFood RevolutionEmerging Brands vs. Big FoodBig Data in MarketingBig Data on Small BudgetsTransitioning a Company Post-AquisitionGluten Free CategoryLiving with Food AllergiesFree-From CategoryFuture of Supermarket Retailing
  • Procare Ltd.
    Board Member
    Procare Ltd. 2001 - 2009
    ProCare Ltd. is a medical and dental products company based in Helsinki, Finland. We currently sell our oral care products to most of the major retailers in Finland, as well as dentists throughout the country. We launched a brand of whitening toothpaste under the Emmelle brand and it is one of the leading toothpaste brands in the country.
  • Wisdom Oral Care Ltd.
    President
    Wisdom Oral Care Ltd. Jan 1990 - Jan 2003
    Wisdom Oral Care was one of the fastest growing professional toothbrush and oral care brands in the US market during the '90's. At one point, the products was dispensed by over 20% of all dentists in the US, and the brand was available in over 10,000 retail outlets.
  • Milestone Scientific Inc.
    Vice President
    Milestone Scientific Inc. Aug 1996 - Dec 1999
    Roseland, New Jersey, Us
    I was VP of Operations at this medical device company. We launched a new medical device product called The Wand, which was a computer controlled anaesthetic delivery system. At the time of its launch, it was considered to be one of the most successful new products launched into the dental industry.
  • Northwestern Mutual Life
    Field Director
    Northwestern Mutual Life 1980 - 1988
    Milwaukee, Wi, Us
    I was involved with the recruiting, training, and managing of new financial executives with Northwestern Mutual Life, while at the same time was an insurance agent providing financial advice to my clients. I was a multiple year member of the Million Dollar Round Table, and one year was recognized as being one the top 3% of all insurance agents in the world.
  • Dominick'S
    Front End Manager
    Dominick'S Jan 1974 - Oct 1980
    I loved working in the Supermarket industry. At a time when customer service was simply an afterthought, I helped develop the position of the Front End Manager, which ultimately became a Customer Service Manager in later years. To this day, I can't enter a Supermarket without "walking the aisles" making certain that everything is in its place.

Joel Warady Skills

Social Media Social Networking Marketing Strategy Interactive Marketing Word Of Mouth Marketing Business Growth International Development Customer Engagement Online Marketing Social Media Marketing Marketing Management Online Advertising Brand Architecture Event Planning Business Development Motivational Speaking Blog Marketing Integrated Marketing Advertising B2b Marketing Brand Development Brand Management Digital Marketing Digital Strategy Direct Marketing E Commerce Email Marketing Entrepreneurship Google Adwords Lead Generation Leadership Management

Joel Warady Education Details

  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign

Frequently Asked Questions about Joel Warady

What company does Joel Warady work for?

Joel Warady works for Maine Crisp Co.

What is Joel Warady's role at the current company?

Joel Warady's current role is Chairman of the Board.

What is Joel Warady's email address?

Joel Warady's email address is jw****@****ods.com

What is Joel Warady's direct phone number?

Joel Warady's direct phone number is +184720*****

What schools did Joel Warady attend?

Joel Warady attended University Of Illinois Urbana-Champaign.

What are some of Joel Warady's interests?

Joel Warady has interest in Economic Empowerment, Civil Rights And Social Action, Education, Environment, Science And Technology, Human Rights, Arts And Culture.

What skills is Joel Warady known for?

Joel Warady has skills like Social Media, Social Networking, Marketing Strategy, Interactive Marketing, Word Of Mouth Marketing, Business Growth, International Development, Customer Engagement, Online Marketing, Social Media Marketing, Marketing Management, Online Advertising.

Who are Joel Warady's colleagues?

Joel Warady's colleagues are Karen Getz, Joe N. Hall, Craig Munn, Tiffany Taylor, Mark Balok, Chad Pitre.

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