With a decade of experience in media buying and a deep dive into video marketing over the last 5 years, I've developed a keen understanding of what drives success in digital advertising. Managing over $10 million in ad spend across Native and Facebook platforms has taught me the value of each dollar invested and the importance of strategic planning in achieving profitable returns, particularly for e-commerce and health and wellness DTC brands.My journey in digital marketing is not just about running campaigns but about learning and adapting to deliver results that matter. From crafting engaging video ads and VSLs (Video Sales Letters) and spearheading lead generation campaigns, I’ve learned the importance of nurturing high-quality leads. It's about going beyond the initial conversion to ensure a high Lifetime Value (LTV) for each customer, a testament to the strategies tailored to resonate deeply with the target audience.While my primary expertise lies in Facebook and Native traffic, I've also explored the power of YouTube advertising, adding to my toolbox of digital marketing skills. This exploration has allowed me to approach each campaign with a well-rounded perspective, ensuring I can offer tailored solutions that meet diverse needs.Steering more than $10 million in ad spend toward meaningful outcomes has been a journey of growth, learning, and continuous improvement. It's about finding the right balance between creativity and analytics to help brands stand out in a crowded market. I'm keen on forming partnerships built on mutual respect and a shared vision for growth. Collaborating with teams and individuals who are not just looking for quick wins but are committed to making a lasting impact excites me.