Responsible for the credit union’s public relations, member communication and internal communication. Worked to align messaging across all communication channels to ensure clear and universal understanding among all audiences for each of the credit union’s initiatives. Ensured that all communication reinforces Coastal’s mission, vision, values and brand differentiators. Included as a critical member of major project teams, and also sat on several key committees including Business… Show more Responsible for the credit union’s public relations, member communication and internal communication. Worked to align messaging across all communication channels to ensure clear and universal understanding among all audiences for each of the credit union’s initiatives. Ensured that all communication reinforces Coastal’s mission, vision, values and brand differentiators. Included as a critical member of major project teams, and also sat on several key committees including Business Continuity Planning, Coastal's Political Action Committee and the board of the credit union’s charitable foundation.Achievements • Saw clear, concise communication become a driving factor behind maintaining consistently high Employee Engagement and member Net Promoter scores. • Revamped Coastal’s annual report into a comprehensive Member and Community Impact Report, designed to better tell the story of fulfilling Coastal’s mission, and quantify the value to members. • Launched two monthly video series to increase organizational transparency and promote CEO accessibility to both members and employees. Show less

Responsible for aligning Coastal's marketing efforts with the organization's overall strategic plan and business needs. Worked to articulate and ensure understanding of Coastal's drivers, differentiators and member priorities; and leveraged that understanding to ensure that all communication and campaigns support the credit union's strategy, goals and brand positioning. Managed internal communication, member communication and public relations functions and served as the organization's… Show more Responsible for aligning Coastal's marketing efforts with the organization's overall strategic plan and business needs. Worked to articulate and ensure understanding of Coastal's drivers, differentiators and member priorities; and leveraged that understanding to ensure that all communication and campaigns support the credit union's strategy, goals and brand positioning. Managed internal communication, member communication and public relations functions and served as the organization's spokesperson. Also sat on several key committees including Business Continuity Planning, Merger Steering Committee, Coastal's Political Action Committee and the board of the credit union’s charitable foundation.Achievements:• Developed a three-year Public Relations and Communication Plan to help drive credit union growth above 200,000 members and assets above $2.5 billion for the first time ever.• Successfully launched a social media ambassador program to engage employees in the day-to-day promotion of the credit union.• Led highly successful core conversion and digital banking conversion communication strategies. Show less

Supported the profitable growth of the credit union by leveraging credit union data to help guide Coastal's advertising, member communications and retail operations. As spokesman, was responsible for leading the organization’s public relations, corporate communications and political affairs. Achievements:• Led the development of a new branch assignment tool to more accurately target members for advertising and branch sales initiatives.• Drove the credit union's success in CUNA's… Show more Supported the profitable growth of the credit union by leveraging credit union data to help guide Coastal's advertising, member communications and retail operations. As spokesman, was responsible for leading the organization’s public relations, corporate communications and political affairs. Achievements:• Led the development of a new branch assignment tool to more accurately target members for advertising and branch sales initiatives.• Drove the credit union's success in CUNA's Don't Tax My Credit Union campaign, resulting in more than 11,000 employee and member emails to Congress, the most of any credit union in the nation. • Developed tools to help Coastal's Teller Center use member transaction data to streamline teller staffing level and optimize scheduling. Show less

Supervised Coastal's creative team in the production and placement of the credit union's marketing, advertising, public relations, political action and community involvement activities. Achievements:• Integral to the development of new products and services, particularly Coastal's VIP Program.• Aligned marketing and PR efforts with growing sentiments of consumer activism in 2011 to triple new checking account growth.• Maintained employee, member and public confidence in the… Show more Supervised Coastal's creative team in the production and placement of the credit union's marketing, advertising, public relations, political action and community involvement activities. Achievements:• Integral to the development of new products and services, particularly Coastal's VIP Program.• Aligned marketing and PR efforts with growing sentiments of consumer activism in 2011 to triple new checking account growth.• Maintained employee, member and public confidence in the credit union through the depths of the financial crisis.• Contributed to record profitability, and strong loan and deposit growth coming out of the great recession.• Helped create Coastal's charitable foundation.• Launched Coastal's member magazine and blog as the credit union's initial foray into content marketing.• Built Coastal's social media presence. Show less

Developed and directed Coastal's community involvement, youth financial literacy programs and public relations efforts. Managed the corporate contributions budget and worked closely with the CEO to plan charitable giving on an annual basis. Achievements:• Integral to the development of new products and services, including Go Green Checking and Daymark Realty• Efforts to promote financial literacy programs earned a Coastal an NC Desjardins Award for Youth Financial Education in… Show more Developed and directed Coastal's community involvement, youth financial literacy programs and public relations efforts. Managed the corporate contributions budget and worked closely with the CEO to plan charitable giving on an annual basis. Achievements:• Integral to the development of new products and services, including Go Green Checking and Daymark Realty• Efforts to promote financial literacy programs earned a Coastal an NC Desjardins Award for Youth Financial Education in 2007.• Earned Gold and Silver Sir Walter Raleigh Awards for Excellence in Communication in 2007 and 2008.I also represented the credit union in several chambers of commerce, sit on the NC Credit Union League's Youth Financial Education Committee and chaired the Tarheel Chapter of Credit Unions' Charity Golf Classic from 2004 to 2008. Show less

Developed pro-active publicity plans, wrote pitch letters, press releases and media alerts, and prepared appropriate support materials for product launches, corporate initiatives, and grand openings. Managed special events and new store openings. Conducted analysis of publicity and event effectiveness. Managed community-wide charitable giving program for store districts. Oversaw production of associate newsletter, including content contribution, editing, publication and distribution. Created… Show more Developed pro-active publicity plans, wrote pitch letters, press releases and media alerts, and prepared appropriate support materials for product launches, corporate initiatives, and grand openings. Managed special events and new store openings. Conducted analysis of publicity and event effectiveness. Managed community-wide charitable giving program for store districts. Oversaw production of associate newsletter, including content contribution, editing, publication and distribution. Created and maintained PR pages on Intranet, and contributed relative material for website. Acted as liaison between Corporate Public Relations department and Tops' operating units. Served as company historian, archiving documents, photographs and publications, and maintained official company history. Show less