Joe Nelson Email & Phone Number

United States

Helped grow audiences and boost revenue for entertainment, education, and tech corporations by ideating and implementing content strategies tailored to their brands.Successfully pitched to prospective clients on how we can increase their online presence on YouTube. Supervised and trained coordinators on how to analyze metrics, leverage SEO and retain audiences.

• Planned, wrote and strategized several videos to grow and maintain an audience of more than 84 million subscribers.• Researched content to determine best strategies for current and future video projects, presenting new ideas in meetings and calls.• Assisted in logistics, production, set design, content strategy, communication, and acting in the $3 million recreation of Squid Game, resulting in more than 166 million views in its first two weeks after upload, quickly becoming the most viewed video in the channel’s history.

Las Vegas, Nevada, United States

• Planned, wrote and directed 62 videos of episodic adventure content, approximately 19 minutes in length, averaging 4.3M views within one week of publishing, targeting a young audience.• Served as primary video editor on 42 of the 62 aforementioned episodes.• Helped company’s primary YouTube channels grow by 12M+ subscribers during my tenure.• Inspired strong click-through rates by optimizing thumbnails and metadata through creative Photoshop editing, analytic research.

Henderson, Nevada

• Managed the news desk and crews to ensure 24-hour coverage of the deadliest mass shooting in recent U.S. history, ensuring FOX5 had the most important digital content and strongest interviews among all competitors while still minimizing operational risk and danger.• Played a major role in reports that earned seven Emmy awards, including Overall Excellence in each of the three years I worked for the station. • Implemented strategies and monitored social analytics, seeing our audience grow by 176K Facebook followers and 76K Twitter followers. • Wrote or contributed to 867 articles posted to the station’s website and thousands of social posts.

Bloomington, Minnesota

• Pitched story ideas, shot, edited, conducted interviews, voiced packages, anchored a weekly show, stacked shows and completed special projects.

Coon Rapids, Minnesota

• Led a team of three and produced 29 monthly half-hour episodes of a hyper-local TV news show. Served as host, reporter, photographer, producer and/or editor for 76 original long-form news stories as part of the show focused on the northwest suburbs of Minneapolis.• Reported and edited approximately 120 short-form news packages for weekly newscasts.

Eau Claire, Wisconsin Area

• Covered more than 700 day-turn short-form local news stories throughout western Wisconsin. • Conducted more than 1,500 interviews, shot, wrote, edited and fronted stories live for multiple newscasts daily.• Converted every news package into a web story, written in AP style.

Alexandria, Minnesota

• Promoted from News Trainee to MMJ, to main 10 p.m. Anchor/Producer, while leading and training-in a team of five entry-level journalists covering 23 counties, spanning 275 miles of western Minnesota. • An enterprise report of mine on a “mysterious creature” went viral, capturing international attention. It was viewed 1M+ times in its first four days after upload, in 2011. National Geographic and the Poynter Institute interviewed me for my role in the story.• Covered more than 600 day-turn short-form local news stories throughout western Minnesota. • Conducted more than 1,300 interviews, for stories I shot, wrote, edited and fronted live for daily newscasts.

Minneapolis, Minnesota

• Contributed to daily newscasts at the #1 station in a Top 15 market nationally by logging tape, answering tip lines, and taking calls at the assignment desk from crews, sources and viewers.• Shadowed many Emmy award-winning journalists and photographers in the field and contributed to daily pitch meetings.

Minneapolis, Minnesota

• Pitched stories at news meetings, conducting interviews, covering events, writing stories, editing and blogging.

St. Paul, Minnesota

• Set up the newsroom, bought and stocked materials, observed newscasts and live shots, general assistance in various tasks during the 2008 Republican National Convention.

Eden Prairie, Minnesota

• Wrote stories from police reports, press releases and wires. Went out with reporters on stories, pitched ideas at meetings.