Jörg Frese Email & Phone Number

San Mateo, California, Us

Eindhoven, North Brabant, Nl

Principal Data Scientist on central AI/ML Research team.Partnering with various product teams to automate processes and unlock revenue opportunities via the deployment of Machine Learning-based solutions.Focused on information extraction and semantic analysis in the areas of Search, Places databases and Web scraping.Responsible for end-to-end project lifecycle management.

San Jose, Ca, Us

- built statistical multi-touch digital attribution methodology and associated reporting solutions for video streaming subscription business- built proprietary public opinion monitoring platform to extract brand insights from text data using information retrieval and machine learning, defined key performance indicators and built data visualization and reporting front-end- deployed end-to-end big data processing platform for public opinion monitoring, including content ingestion via web crawling and APIs, Natural Language Processing-based content enrichment and indexing in elasticsearch.- developed lifetime value and optimal discounting methodology for video streaming subscription service

Maidenhead, Berkshire, Gb

Stood up the Data Science team for Social Intelligence (SI) division. The team was responsible for inventing and delivering scalable automated techniques and methods for extracting insights from unstructured (social media) data, collected at a rate of ~80 million records daily.I also frequently partnered with client services on delivering high-impact projects to our key clients.• Initiated and completed the overhaul of SM2’s sentiment analysis engine, upgrading it to a system based on an ensemble of machine learned classifiers. This moved sentiment classification accuracy up to the state-of-the art of (~83% from the mid-sixties)• Built semi-automatic workflow for continuously obtaining labeled training data for supervised machine learning via amazon Mechanical Turk.• Re-designed and re-built SM2’s core functionality of measuring product and brand commitment from social media data by basing it on a machine-learned classification system • Guided the development of a proprietary aspect-based opinion mining engine for disambiguating opinions towards products and brands in text using dependency parsing • Developed an econometric approach based on Vector Autoregression for improving demand forecasting models using social purchase intent signals

New York, Ny, Us

Supported several high-priority business initiatives by delivering analytics solutions, business intelligence tools and customer insights. Areas include:- Digital Innovation Labs- Web Tracking- Loyalty Marketing Analytics (Coalition Loyalty, Loyalty-as-a-Service, Partnership Analytics)- Small Business Marketing Analytics (Acquisition, Consumer X-sell, Reporting and Insights, Financial Modeling, Scorecard development)

New York, Ny, Us

Managed a wide range of internal customer analytics projects and direct marketing processes. - Internal cross- and up-sell (response modeling, contact optimization, financial modeling)- Customer Service program analytics (Save-a-Card, Membership Travel Services)- Customer Engagement Marketing programs- Reporting / Business Intelligence

3 month internship as reporter in the newsroom. Covered a wide range of local news stories.

Phd (Abd), Environmental Economics

Diplom Volkswirt (M.Sc.), Economics (Specializations In Industrial Organization, Game Theory, Econometrics)