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Hey 👋 - I"m Stephen. As a versatile professional with a rich and diverse career path I provide a unique and fresh prospective to every role. I began my journey by spearheading shared creative services programs, overseeing the creation of a myriad of materials ranging from sales and marketing collateral to robust training and development resources.My passion for building and teaching led me to establish Profisee Academy, where I successfully trained and certified thousands of master data managers. Transitioning into more conventional marketing roles, I specialized in developing impactful programs for a wide spectrum of companies, from large public entities to high-growth startups, with a specific focus on nurturing partner ecosystems.Last year, after being impacted by layoffs, I decided to follow a long-standing passion and teach myself coding. Immersing myself in the world of frontend development, I've successfully created fully functional React apps, integrated AI, and worked seamlessly with APIs. This technical journey not only reignited my creative spark but also honed my problem-solving skills.Now, equipped with a unique blend of creative flair, strategic marketing expertise, and newfound technical proficiency, I'm eager to apply my swiss army knife of skills to diverse roles. I'm excited about the prospect of contributing my varied experiences to drive innovation and success in new endeavors. Let's connect!
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Director Of MarketingConversicaAtlanta, Ga, Us -
Product Marketing ManagerConversica Mar 2024 - PresentSan Mateo, California, Us -
Partnerships Marketing ManagerTines Aug 2022 - Mar 2023Dublin, Ie- Collaborated with the partner and marketing leadership teams to develop a cohesive strategy, prioritize projects, and deliver impactful outcomes that drove growth across the partner ecosystem.- Developed and managed top-tier partner marketing programs and campaigns that effectively generated awareness of Tines' value proposition among a diverse range of partners.- Identified significant long-term partner marketing opportunities based on quantitative analysis, qualitative feedback, research, and a strategic view of the direction of the market.- Expertly devised and meticulously executed a diverse range of engaging digital and in-person events, effectively cultivating and strengthening partner relationships while driving unparalleled success -
Partner Marketing ManagerTtec Jun 2021 - Aug 2022Greenwood Village, Colorado, Us- Develop business and marketing plans for assigned partners while aligning with sales, executive sponsors, and industry leaders.- Drive the creation of sales enablement collateral, marketing collateral, event strategy, and digital campaigns to support joint initiatives.- Collaborated with Partner Account Managers to drive sales enablement and marketing communication initiatives.- Work with the Partner Development Managers to design sales acceleration programs and initiatives that enhance collaboration, innovation, and rapport between sales teams. -
Marketing DirectorTechsee Sep 2020 - Jun 2021Tel Aviv, Il- Owned the development and execution of the North American marketing plan and strategy - including demand gen, digital marketing, events, content, AR & PR to drive market awareness and adoption.- Collaborated with key stakeholders across the organization (including Sales, Product, and external agencies) to develop, monitor, and optimize programs throughout the customer journey and sales funnel.- Drove a cross-functional content marketing strategy that is aligned to key business goals and strategic content themes.- Developed and implemented a segmentation strategy that enables us to deliver the right message to the right audience.- Lead our account-based management (ABM) program aimed at penetrating high-value target accounts, strengthening the sales pipeline, and cultivating our highest-value customers.- Worked closely with Biz Dev to optimize MQL follow-up to include proper messaging and coordinate efforts on outbound campaigns.- Collaborated closely with Sales to educate, support, and promote the integrated campaigns and demand programs to ensure tight alignment and incorporation into prospecting and sales cycles. -
Partner Marketing ManagerLiveperson Jan 2019 - Sep 2020New York, Ny, Us- Developed marketing strategies, plans, and programs to drive joint demand generation with prioritized partners- Performed market, customer, partner, and competitive research in order to develop joint value props, positioning, and narratives that differentiated our offerings from the rest of the market — and that make it easy for salespeople and partners to tell our story.- Collaborated with Partner Account Managers to drive sales enablement and marketing communication initiatives- Supported revenue growth by working with internal and external stakeholders to develop enablement tools and content. Fostered relationships with partners' marketing and sales teams to create mutually beneficial activity that drove pipeline, accelerated deal velocity, increased win rates, and supported customer retention. -
Product Marketing ManagerProfisee Sep 2016 - Jan 2019Alpharetta, Ga, Us- Worked closely with product management and sales to define, prioritize and develop relevant and effective content such as solution briefs, technical data sheets, presentations, etc.- Collaborated with sales, customer support, and professional services to ensure a deep understanding of customer pain points and alignment of all marketing related efforts.- Developed and managed sales toolkits to educate sales teams and assist in understanding product positioning, value proposition, target market, etc.- Crafted Profisee’s new go-to-market messaging and core value propositions for sales, partners, press, analysts.- Collaborated with marketing peers on messaging/campaigns and measured campaign effectiveness.- Created and managed Profisee’s “Award Winning” Academy to create industry leading on-demand training for customers, partners and internal workforce. Leveraged facilities to create thought leadership content pieces used in marketing campaigns. -
Creative ServicesMarketsource Inc. Dec 2012 - Sep 2016Alpharetta, Georgia, Us- Identified and initiated the launch of multimedia services within our organization.- Created graphics, filmed content and edited video material for all e-learning, client facing content and corporate back office projects.- Managed creative projects from start to finish. Collaborate with internal clients to evaluate individual project needs, gather business requirements, and conceptualize the final product.- Created training and marketing material for clients such as Target, Apple, LG, Whirlpool, Ford, HP, Mopar, and various other retail/B2B clients. -
Presales EngineerAt&T/Avaya May 2010 - Dec 2012- Expanded social media presence through the use of YouTube, Facebook and Twitter by creating an environment where customers could come to view the latest promotions as well as watch pre-recorded product videos.- Performed highly effective online product demonstrations to educate clients and increase sales.- Identified and initiated the launch of multimedia services within our organization.
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Inside Channel Account ManagerAvaya Sep 2009 - May 2010Morristown, New Jersey, Us- Collaborated with sales partners to generate quality leads, conduct account reviews, manage prospect list and provide customer problem identification-resolution.- Created a plan of action for accounts generating zero or low volume activity, translating services into compelling investment opportunities.- Built relationships with customers; performed account follow-up to optimize opportunities for business beyond a single transaction.
Stephen Walters Skills
Stephen Walters Education Details
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ScrimbaFrontend Developer Career Path -
Kennesaw State University - Michael J. Coles College Of BusinessMarketing
Frequently Asked Questions about Stephen Walters
What company does Stephen Walters work for?
Stephen Walters works for Conversica
What is Stephen Walters's role at the current company?
Stephen Walters's current role is Director of Marketing.
What is Stephen Walters's email address?
Stephen Walters's email address is sw****@****son.com
What is Stephen Walters's direct phone number?
Stephen Walters's direct phone number is +121260*****
What schools did Stephen Walters attend?
Stephen Walters attended Scrimba, Kennesaw State University - Michael J. Coles College Of Business.
What skills is Stephen Walters known for?
Stephen Walters has skills like Leadership, Management, Sales, Customer Service, Business Development, Marketing, Training, Account Management, Strategy, Crm, Social Networking, Microsoft Office.
Who are Stephen Walters's colleagues?
Stephen Walters's colleagues are Marc Sason, Mba, Pmp, Robert Deans, Emily Toney, Jonathan Knowles, Sho Byde, Previn Naidu, David Meade.
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