Strategy team lead for two super exciting challengers: KIA and GENESIS across Europe. Also: having fun with the ball trimming super brand MANSCAPED.

Strategy team lead for Canon EMEA and BMW Motorrad GLOBAL and go-to person for client marketing leadsBuilding an integrated brand experience across all marketing channels, customer experience mapping for all key audience segments, development of customer strategy and brand positioning to support commercial growth targets, co-creation of customer- centric service innovations with clients and external partnersDevelopment of annual marketing plans for key customer segmentsDevelopment of CX methodology as a point of integration for the VCCP group of agenciesManagement of an integrated team (5 strategists across channels)NB wins: Canon EMEA, Unitymedia DE, Wickes UK

Strategy for the relaunch of the AMBA Hotels online experienceStrategy lead for the UK’s leading DIY retailer B&Q and gym chain Virgin Active with responsibility for brand platform development and tactical activation of the platformDigital content strategy to support key routes for Air New ZealandNB wins: Virgin Active UK, Air New Zealand UK, AMBA Hotels UK

Strategy lead for the repositioning and relaunch of EasyJet EMEA and the roll-out of the platform across the entire brand experienceSocial strategy development for Unilever Food SolutionsCampaign development for Sky DENB wins: Easyjet EMEA, Sky DE, Unilever Food Solutions GLOBAL

Repositioning of telco brand 1&1 as a service championBrand platform development for the HASPA and relaunch campaignDevelopment of a new brand purpose for energy giant RWE, launch strategy for a range of smart home productsNB wins: 1&1, Haspa, Euronics

Supporting the strategy department on various projects and clients

Supporting the strategy department on various projects and clients