Keta Kavlashvili Email & Phone Number

Berlin, Germany

Implementing brand and communication audit. Identifying relevant trends, insights, challenges, finding solutions and helping businesses to define and reach their targets. Creating actionable brand and communication strategies. Developing campaign concepts, content plans and managing the execution. Leading creatives, inspiring and guiding them. Moderating sessions with clients; Mentoring marketing teams;

Tbilisi, Georgia

Managing multiple accounts and working with senior clients as a strategic partner to contribute to client’s brand development and communication efficiency.Initiating brand sessions with clients to identify challenges and opportunities. Supporting clients setting communication goals; Guiding account team by elaborating strategies and plans for particular projects.Challenging client briefs, working on actionable strategies and communication plans for upcoming campaigns. Working closely… Show more Managing multiple accounts and working with senior clients as a strategic partner to contribute to client’s brand development and communication efficiency.Initiating brand sessions with clients to identify challenges and opportunities. Supporting clients setting communication goals; Guiding account team by elaborating strategies and plans for particular projects.Challenging client briefs, working on actionable strategies and communication plans for upcoming campaigns. Working closely with creatives, collaborating in ideation and ensuring creative team stays on brief. Leading account planning team, managing multiple projects simultaneously. Determining the optimal staffing assignments for new and ongoing projects. Pitching projects, presenting to the client, looking for new business opportunities within actual client base. Show less

Tbilisi, Georgia

Leading Brand and all the brand related projects and campaigns. Ensuring that every message and action throughout the bank is on brand. Inspiring brand team and communicating actively with several departments; holding brand onboarding with employees to increase understanding and advocacy of brand. Moderating sessions and managing diverse stakeholders’ interests, including top management and shareholders. Responsible for brand strategy development, particularly brand repositioning… Show more Leading Brand and all the brand related projects and campaigns. Ensuring that every message and action throughout the bank is on brand. Inspiring brand team and communicating actively with several departments; holding brand onboarding with employees to increase understanding and advocacy of brand. Moderating sessions and managing diverse stakeholders’ interests, including top management and shareholders. Responsible for brand strategy development, particularly brand repositioning strategy and campaign. Responsible for brand architecture for bank itself and the group. Managing several brand projects, CSR activities and initiatives such as Georgian Rugby project, cultural project “Artarea” (multimedia platform for culture), “Write in Georgian” “Ad Black Sea” etc.Working on development of creative concepts and platforms, briefing and collaborating with creatives and strategic consultants. Searching for creative resources and creating for impactful collaborations. Leading in house design team. Responsible for visual branding of all bank-related projects. Constantly tracking trends, analyzing research data, observing and looking for relevant insights; Identifying brand challenges and searching for solutions; Responsible for creating new themes / zones and playgrounds for brand empowering. Show less

Tbilisi, Georgia

Leading marketing communication department, setting objectives, distributing tasks and responsibilities, mentoring and inspiring team. Controlling and ensuring that each and every action is within brand strategy. Planning and controlling marketing budget. Leading strategically important projects such as brand or creative platform refreshments, etc. Setting annual communication goals, plans and budget. Developing content and media strategy. Pioneering in expansion and development of… Show more Leading marketing communication department, setting objectives, distributing tasks and responsibilities, mentoring and inspiring team. Controlling and ensuring that each and every action is within brand strategy. Planning and controlling marketing budget. Leading strategically important projects such as brand or creative platform refreshments, etc. Setting annual communication goals, plans and budget. Developing content and media strategy. Pioneering in expansion and development of owned and earned media, creating new formats, playgrounds and platforms to engage customers and make them part of the happening. Leading communication campaign from brief development to production and distribution in media. Leading strategic projects, such as branch network redesign, loyalty card project, sensory marketing in branches etc. Responsible for bringing into the market (in cooperation with sales and product departments) new banking service such as loyalty program, mobile banking etc. Launched several brand initiatives and campaigns such as “Artarea” (multimedia platform for culture), Bank’s anniversary cultural project, IPO awareness campaign, etc. Responsible of elaborating communication creative platforms and concepts. Briefing creatives, giving guidance, cooperating actively thought the concept generation process and filtering ideas. Leading ideation among in-house teams to expand content end introduce new formats for ongoing creative platforms/concepts. Setting research objectives and initiating them, mostly outsourced: market, communication effectiveness, brand, trends and customer satisfaction research. Analyzing data and making findings as well as recommending further actions and presenting to the top management. Tracking campaign performance and post campaign/promotion reporting. Show less

Tbilisi, Georgia

Planning and executing annual marketing plan. Responsible for sales support, POS activation, product promotion campaigns, events, fairs etc. Working closely with Berlin office and local market research, advertising, creative and media agencies; Responsible for planning and controlling annual marketing budget.

Cannes Creative Leaders Programme, Creative Leadership

Master Of Business Administration (Mba), Marketing/Marketing Management, Betribswirtin

Bachelor Of Business Administration (Bba), Business Administration And Management