Ricardo has been Executive Creative Director at Innocean Berlin since 2018. During this time he grew the shop from 6 to 90 people by nurturing a culture based on ideocracy which led to consecutive Yellow Pencil wins and a Cannes Lions Grand Prix, among other accolades, such as Agency Of The Year at Eurobest and Art Director's No.1 ECD. Before he was at AlmapBBDO and DDB Berlin, where he lead the team that won Germany's first Titanium Lion. Besides being at the helm of transformational brand work, like Kia's recent global rebranding, Ricardo takes special pride in projects that leave a dent in this deranged world, such as for Reporters Without Borders, The Robert Capa Photo Center, and Anne Frank House. Born and raised in Brazil, but distilled in Berlin, he has travelled to 60+ countries and written, as well as directed, a few award-winning and award-losing short films. Then married Paula, got two kids, and now wonders where all his free time went.