Joe Schurwonn Email & Phone Number

Greater Denver Area

Provided financial/analytical insights on MillerCoors Distributor network. Managed all distributor records (contracts, brand assignments, territories, etc.) and ensured state compliance on records as required.• Developed and presented strategic insights on Distributor network by building a trended database from annual distributor survey. Prior survey results had only been utilized on an annual basis.• Developed Board of Director presentations/recommendations on potential buy/sells of large distributors in key markets.• Provided financial support for Distributor Development Directors who had the responsibility of creating consolidation for the ‘Miller only’ and ‘Coors only’ distributors.• Directed the first MillerCoors brand rollout for the unconsolidated markets making a selection on which distributor will get the brand and specific territory.

Greater Denver Area

Provided thought leadership and strategic guidance to the General Managers (those responsible for volume and profit for a specific geographic territory).• Provided guidance and support to GM’s in the development of their 3 year strategic plans, annual plans and trimester plans.• Improved GM’s knowledge of their territory by analyzing current market performance and providing insights/hypothesis on reasons for market trends within each territory.• Developed unique analytical tools/processes to determine business opportunities. Teamed with GM’s in identifying strategies/tactics to go after identified opportunities.• Developed on-going tracking tools to measure against goals.

Greater Denver Area

Directed the efforts of Market Research department in support of both Sales and Marketing teams – utilizing both primary and syndicated research.• Increased data/services for over $1MM from syndicated research supplier through renegotiation of contract.• Developed insights on specific trade channels in support of new Channel Marketing department for development of strategies and tactics. Presented insights to Corporate Headquarters of MillerCoors key retail partners – many which then chose Coors as their category captain. • Improved department quality and productivity by working out poor performers and hiring stronger researchers.

Greater Denver Area

Dual accountability position with solid line to Information Technology (IT) and dotted line to Operations – Liaison between IT and Operations.• Drove the direction of the IT reorganization by installing the best practice of Business Partners I developed in Marketing Finance.• Developed business cases for Operations IT needs. Successfully represented Operations IT needs to a cross-functional group that prioritized IT needs across the entire company.• Worked with Operations on leveraging current systems and payback/prioritization of potential enhancements.

Greater Denver Area

Dual accountability position with solid line to Finance and dotted line to Marketing – Liaison between Finance and Marketing.• Developed business cases for incremental Marketing spending/capital expenditures that were successfully approved by Senior Leadership.• Ensured that Marketing issues/nuances were properly represented/communicated to Finance and other business units as needed.• Successfully developed the new role of Business Partner in Finance.

Greater Denver Area

Managed Syndicated Research and Micro-Marketing information at Coors Brewing.• Maximized Coors return on Syndicated/Micro-Marketing investment by demonstrating how this information could be utilized by both Sales and Marketing.• Helped secure the first Category Captainship for Beer at Safeway by being a key element in the comprehensive presentation and follow-up.• Partnered with the newly developed Category Management team at Coors in helping them get up and running and playing a key role in Retail Presentations. Trained the Field Sales team on the new concept of Category Management.