Providing comms strategy, creative direction and messaging services for top London PR, social and advertising agencies and in-house communications teams based on 20 years of multi-channel comms experience. Full client list available upon request. This includes working as ath fractional Creative Director for Clarion PR (WPP) and Fine Lines. Recent pitch winning work has spanned social, corporate, ESG, ATL, earned, events, and UGC strategies for FMCG, sports, F&B, real estate… Show more Providing comms strategy, creative direction and messaging services for top London PR, social and advertising agencies and in-house communications teams based on 20 years of multi-channel comms experience. Full client list available upon request. This includes working as ath fractional Creative Director for Clarion PR (WPP) and Fine Lines. Recent pitch winning work has spanned social, corporate, ESG, ATL, earned, events, and UGC strategies for FMCG, sports, F&B, real estate, private equity, retail and tourism. Show less

Delivering training, advisory, ideation and crisis management services to brands and agencies based on 19 year's experience with some of the world's most exciting brands and leaders.

Leadership role with a tech startup marcomms agency helping early-stage tech startups and enteprise tech brands build and activate GTM, investor, thought leadership, growth and lead-gen communications strategies. This included working in partnership with the likes of TechCrunch and Web Summit with clients covering electrified transport, AI, automation, design, space-tech and aerospace.

Brand, consumer, investor, partner and financial communications for an ambitious, well-funded scale-up during a challenging period for the new car market. Held successful agency reviews across trade and consumer comms and delivered stand-out campaigns promoting electrification.

Lead a multi-disciplined, cross-channel corporate comms practice through COVID. Work covered tech, FMCG, sustainability, and social care providers lobbying govt throughout lockdown. Personal comms counsel to itsu and Pret a Manger founder, Julian Metcalfe OBE, the CEO of Community Integrated Care (actively lobbying for PPE), oversaw acquisition comms for Lily’s Kitchen (B-Corp). Delivered numerous new business pitches across industries and audiences.

Co-Founded a highly popular ecommerce and retail children's book business. Sold in 2022.

Creative leader for an award-winning travel, consumer and B2B agency, responsible for transforming the agency ouput and new business performance. Delivered 12%+ revenue growth, a 24% increase in revenues per client and a 30% increase in revenues per-head, placing the agency in the PR Week Top 150 for the first time, and delivering its first major PR & Marketing award wins and shortlists for travel, transport and tourism clients. Highly trusted by clients to devise and deliver complex, creative… Show more Creative leader for an award-winning travel, consumer and B2B agency, responsible for transforming the agency ouput and new business performance. Delivered 12%+ revenue growth, a 24% increase in revenues per client and a 30% increase in revenues per-head, placing the agency in the PR Week Top 150 for the first time, and delivering its first major PR & Marketing award wins and shortlists for travel, transport and tourism clients. Highly trusted by clients to devise and deliver complex, creative multi-channel campaigns and events. Show less

Played a central role in devising and delivering standout positive news stories KipstR & Stan Beaton A mainstay in the day to day running of an incredibly busy press office, acting as a company spokesperson contributing to the management of a huge range of positive and negative corporate and consumer issues.Created and managed some of Virgin Media's most successful Voicemail Recovery stories amongst others showing a flair for creative news generation & the ability to influence… Show more Played a central role in devising and delivering standout positive news stories KipstR & Stan Beaton A mainstay in the day to day running of an incredibly busy press office, acting as a company spokesperson contributing to the management of a huge range of positive and negative corporate and consumer issues.Created and managed some of Virgin Media's most successful Voicemail Recovery stories amongst others showing a flair for creative news generation & the ability to influence business decisions to creative positive outcomes from negative stories.Contributed significantly to an ongoing regulatory campaigning on the sale of Football television rights, using a range of tactics including rapid response, off the record briefings and media tip-offs to support the prospects of Virgin Media’s objectives.Manage the day-to-day briefs, budgets and performance for key agencies delivering target exceeding product launches and market leading corporate projects including the announcement of it’s largest ever investment in network building.Drove increased Y/Y in publicity for the Pitch2Rich campaign; personally briefing and hosting press conferences for Sir Richard Branson and helping many young entrepreneurs dreams become realities, providing them with their first pitch, messaging and media relations skills. Played a central role in developing Virgin Media’s Commonwealth Games sponsorship legacy and corporate narrative and supporting and promoting key CSR and employer initiatives with support, creative impact and positive press coverage. Show less