Joe Turner Email & Phone Number

Rochdale, North West England, Gb

Managed digital spend reactively across a period of large scale market disruption and volatile trading patterns to ensure the website was trading to its full potential resulting in record breaking EBITDA for FY24.Delivered a dedicated channel strategy for the consumer app, driving just under 1 million app downloads, leading to a significant increase in share of online revenue and LFL app revenue.Balanced a consumer-focused mindset with commercial acumen by proposing and implementing a restructure of the delivery and returns charges leading to a significant projected annual increase in shipping and returns revenue whilst maintaining a strong consumer facing proposition.Reacted to market trends and shifting consumer demand to implement Buy Now Pay Later solutions across the website, growing BNPL share of checkout and driving significant annual referral revenue through strategic co-marketing campaigns.Grew international sales by just under 50% LFL for FY24 whilst further developing the international trading strategy to facilitate rapid future growth.Developed a predictive segmentation solution, working with an AI/ML agency to allow Footasylum to accurately predict what brands or categories consumers are in-market for and implementing this segmentation across various CRM campaigns.Delivered significant brand visibility through targeted YouTube and paid social advertising supporting our Christmas TV campaign amplifying a key brand moment for Footasylum and placing the brand front of mind for consumers heading into the key Christmas trading period.

Rochdale, North West England, Gb

Fine-tuned E-Commerce skillset working on areas such as website performance and optimisation, traffic acquisition and SEO/PPC, developed and delivered digital marketing strategy in line with the overall business goals and budgets to guarantee a positive EBITDA contribution.Report directly into Head of E-CommerceShortlisted for three DADI awardsShortlisted for two PMA awardsContinued to drive digital growth through new avenues, including delivering an +100% LFL increase in sessions from Ireland and a +150% increase in sessions from the student market.Supported the launch of a new app – driving downloads and improving rank by 35 places to position 10 for shopping in the app store over the launch period.Applied a data-driven approach to marketing, tracking and analysing web data to choreograph and optimize targeted campaigns, as well as assigned ROI driven metrics to each campaign. Brought SEO in-house as well as planning and supporting the transition of bringing Paid Search in-house.Began expanding digital activity across new international territories.Launched digital channels for two further direct to consumer websites.

Rochdale, North West England, Gb

Managed all digital acquisition channels for FOOTASYLUM and the Own Brand websites including multiple agencies (PPC/SEO).Delivered +44% YoY Revenue GrowthBudget management of ~£4M10 direct reportsReport directly into Head of E-CommerceDelivered +170% YoY Growth of paid search channel, improving ROAS by +100% and igniting award winning results (Awarded DADI award for Best Use of Paid Search). As well as delivering + 75% growth of the Affiliate channel.Managed e-commerce updates for FOOTASYLUM and the Own Brand websites including web content updates, developments, merchandising, listing optimisation, e-commerce imagery and photography.Implementing, tracking and reporting on the effectiveness of digital marketing campaigns through the production of various metrics-focused post-mortems and point of view documents that outline key campaign performance and learnings.Launched three Own Brand websites in November 2016, March 2017 and November 2017.Manage large digital channel budgets and forecast in line with business aspirations driving a strong ROAS in line with brand KPIsManagement of PPC and SEO agency to hit monthly targets and analyse campaigns, create and implement SEO strategy across content and link building ensuring best practice is adopted, reviewed and monitored. Working with multiple agencies covering Footasylum and the group websitesManagement of the ESP to develop email strategy across campaign and behavioural emails Ensure all digital marketing activity is executed seamlessly – acting as a key point of contact for buying, marketing and brand teamsWorking closely with the brand and marketing teams to strategically plan digital marketing campaigns in line with the brands key stories and calendars and translate into online activationsResponsible for the recruitment, management and development of the overall team structure

Rochdale, North West England, Gb

In what was an exciting move in-house; I initially headed up a small team of social media assistants, managing day-to-day content and campaign rollouts for both Footasylum and DROME, before taking on a wider role with the DROME brand.Delivered +122% YoY Growth for DROME MenswearBudget Management of ~£1MResponsible for driving and developing a targeted customer acquisition and conversion marketing strategy for the DROME brand including the planning, maintenance and communication of the digital marketing calendar and management of PPC/SEO agency resulting in a +139% YoY increase in traffic.Implemented various new acquisition initiatives including abandon basket and welcome email campaigns, student verification and an affiliate restructure that resulted in reduced spend and drove LFL growth of +1100 % for this channel.Worked with the buying a merchandising teams to ensure the right products were onsite at the right time, ensured all communications were accurate, consistent, and delivered on time across multiple channels.Implemented a paid social and content strategy to drive social growth and engagement, doubling FOOTASYLUM’s social audience to over 500k across all channels and developing DROME from a new social presence to an established social brand with over 10,000 Facebook fans and 21,000 Instagram followers in less than a year. I developed relationships with social media influencers to support the production of ‘hero’ content and create an ecosystem of amplification through collaboration across YouTube and Instagram

Manchester, England, Gb

Working with global brands like Nikon, Bench and Red Bull, our talented team design campaigns, build apps and shape strategy to develop your business' voice. Founded in 2009, we have offices in London, Manchester, Edinburgh and Vancouver.Engagement Manager for brands, including managing deadlines, meeting and co-ordinating with clients, engagement strategy, content creation, community management, social ad strategy, outreach and analytics across multiple platforms including Facebook, Twitter, Instagram, YouTube, Google+, LinkedIn and Pinterest.- Creative Content- Community Management- Blog Management- Blogger/Influencer Outreach- Online Branding- Social Ad Strategy- Social Media AnalyticsKey projects and achievementsReal time social support for Gumtree's sponsorship of Celebrity Big Brother 2015Gumtree shortlisted for Best Use of Insight / Monitoring at the Social Buzz Awards

New York, Ny, Us

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world. Skills and experiencePromoting the independently run TEDxSalford event on social focussing primarily on Facebook and Twitter. I was also involved in the development of wider marketing strategies.My internship gave me:- An understanding of how to leverage different social platforms to build brand awareness.- An appreciation of content creation and the ability to tailor content for specific platforms.- Experience developing both engagement and outreach strategies.- Experience of growing a community from a new Page to over 3,000 fans during this 6 month period.- Organisation skills - organising my time so that tasks were completed on schedule.- Communication skills within a professional environment.TEDxSalford is one of the largest TEDx events in Europe - www.tedxsalford.com

Santa Monica, Ca, Us

I worked for Demand Media where I was paid to produce instructional and informative articles focusing primarily on the arts and entertainment sector.

I completed a work experience placement at Cavendish Press where I gained experience in interviewing, research and court reporting whilst producing high standard copy to be sent to leading publications.

Gb

M.E.N. Media is a multimedia business with leading print and online brands across Greater Manchester. The portfolio includes the flagship title; The Manchester Evening News which is the country's largest circulating daily regional newspaper. 22 Weekly Newspapers and the city's Urban Life magazine complete the print collection. Skills and experienceI worked freelance for the M.E.N online during 2007/08 reviewing live music, albums and singles and continued this work for the City Life department through 2008/09. During this time I gained experience handling press releases.I undertook a work placement at MEN from December 2007 through to January 2008. The majority of my work fell into the category of the arts covering life and style, entertainment and music. I worked alongside team of experienced writers in an active and professional environment.