I make ways for people to engage with museum collections in ways they understand, in spaces they're comfortable with. I lead on marketing, content design/strategy (online and off), and audience development across The MERL and the University of Reading's wider collections.

I led on digital editorial, content, and community at Storybook/Chromatic. My work led to Storybook receiving a 2023 GitHub Universe award, celebrating the project's global community of contributors & frontend developers.

Community manager, content strategy, editorial. Wearer of many hats. I continued The MERL's work as one of the leading protagonists in the realm of digital heritage, creating editorial campaigns about the museum collections that generated millions of impressions across Twitter, Facebook, and Instagram. At the same time, I transformed Reading Museum's digital content strategy and processes through SEO best practices, improving site traffic by more than 200%.

Social media, SEO, and copywriting for major UK brands & high street names -- including RBS, KP Snacks, Halfords, and a Premier League football club.