Joe Vaughan Email & Phone Number

London, England, Gb

Seika Media curates programmatic supply (publisher PMPs) into one easy to manage deal ID that can be managed through your chosen DSP and optimised by your team – essentially a service, not a sales house. We don’t sell one publisher’s site over another. We hand vet and troubleshoot all sites, so they are safe and ready to use when you need them. You can then test budget and if it works you invest more and if it doesn't you don't. We have access to billions of global display, video and… Show more Seika Media curates programmatic supply (publisher PMPs) into one easy to manage deal ID that can be managed through your chosen DSP and optimised by your team – essentially a service, not a sales house. We don’t sell one publisher’s site over another. We hand vet and troubleshoot all sites, so they are safe and ready to use when you need them. You can then test budget and if it works you invest more and if it doesn't you don't. We have access to billions of global display, video and native 1st party data ad impressions and our service does not interfere with trade deals. Show less

Athletes Journey Home supports athletes suffering from concussion injury, addiction. eating disorders and general mental health challenges. We have connections to the UFC, NHL, PCA and PFA and are raising awareness for this crucial work. Partnering with leading researchers and treatment centres around the world our vision is to generate gold standard data which proves the efficacy of currently under researched and pioneering treatments..

Great brands demand great content.Youtube boasts an abundance of great content, SeeViews is the pioneer in guiding advertisers through this dynamic landscape.With a hugely positive impact on both trust (+44%, thinkbox) and ad recall (+60%, thinkbox), aligning with professionally produced content is the best way to unlock the power of the YouTube platform for brand advertisers. SeeViews does just that by curating high quality, professionally produced content that audiences know… Show more Great brands demand great content.Youtube boasts an abundance of great content, SeeViews is the pioneer in guiding advertisers through this dynamic landscape.With a hugely positive impact on both trust (+44%, thinkbox) and ad recall (+60%, thinkbox), aligning with professionally produced content is the best way to unlock the power of the YouTube platform for brand advertisers. SeeViews does just that by curating high quality, professionally produced content that audiences know, love and trust.Aligning advertisers with content that is meaningful and valuable to their audience is the best way to build deep brand connections, at SeeViews, that is our superpower. Show less

London

Responsible for the global client portfolio across the pitch to delivery/retention cycle.. Transformed digital, data and technology capability through post pandemic integration; designed and implemented hybrid working process, prioritised well-being initiatives, designed and implemented training and development program, embedded digital first approach and spearheaded digital transformation

Led global entertainment account integration for the MediaPath network. Led media agency selection process in the energy sector, Used bespoke GMP 365 to deliver actionable insights into media performance for global clients.The Edinburgh Wheels Project is a start up CIC building world class competition grade skate facilities and providing employment training opportunities for young people. Other organisations supported: Moonhall School for dyslexic children, Heroic Hearts UK veterans… Show more Led global entertainment account integration for the MediaPath network. Led media agency selection process in the energy sector, Used bespoke GMP 365 to deliver actionable insights into media performance for global clients.The Edinburgh Wheels Project is a start up CIC building world class competition grade skate facilities and providing employment training opportunities for young people. Other organisations supported: Moonhall School for dyslexic children, Heroic Hearts UK veterans organisation. Show less

Designed and implemented a rigorous commercially driven trading strategy framework bringing together innovation, audience, data and technology specialists, Recognised for client-centric focus and building outstanding client relationships; won GM Drive award for outstanding partnership and contribution to bottom line improvement. Integrated programmatic strategy across EMEA. Created global commercial strategy framework for the global client portfolio - spearheaded General Motors account… Show more Designed and implemented a rigorous commercially driven trading strategy framework bringing together innovation, audience, data and technology specialists, Recognised for client-centric focus and building outstanding client relationships; won GM Drive award for outstanding partnership and contribution to bottom line improvement. Integrated programmatic strategy across EMEA. Created global commercial strategy framework for the global client portfolio - spearheaded General Motors account delivery and retention strategy. Notable success in winning and retaining RB, Led commercial review team in identifying and correcting problem areas within the network; reduced inefficiency, overhauled and improved operating model: processes and systems, resolved regional/global quality issues, integrated automated workflow systems, Systems integration - Salesforce, in-house architecture.Global pitch strategy, implementation and delivery. Show less

London, United Kingdom

Key member of the Joined Up Media Company leadership team who built the biggest media consultancy in CEE. Oversaw the complete overhaul of systems, process and product, winning key accounts e.g. PepsiCo, Unilever, Danone, MTS (Russian Telco), Wim-Bill-Dann (Russian Dairy), Samsung, InBev among many others. We were the leanest, most dynamic and successful consultancy, ranked by billings per head, globally: regularly beating the bigger global players in pitches.

Key accounts: Unilever, Pfizer, Premier Auto GroupProvided consultancy across a range of market and regulatory issues: HFSS, CRRPart of a team of cross-functional experts working on Unilever building best practice and market leading service offering.Co-ordinated Data Science team to provide actionable insights across data/analytics projects: pricing optimisation, marketing mix modelling, CRM systems integration.

Responsible for the COI account delivering highly effective comms strategy for COI across Health, Education, Defence departments.Increased blood donation, nurses and teacher recruitment and reduced smoking.Other accounts: Kraft, Fiat/Alfa Romeo.

Building the Orange brand into the leading UK Telco (consecutive JD Power awards) in a hugely competitive marketplaceAFP content development: Orange Playlist programmeNegotiated the longest advert in UK TV history at the time – 210” in the Big Brother Final 2003Won best campaign award 2003 on Channel 4 for Orange.

Education record

Education record