• Managed and optimized Google Ads and Meta Ads campaigns, increasing ROAS by 250% and achieving a 50% reduction in CPA (Cost Per Acquisition) through strategic bid adjustments and audience targeting.• Conducted comprehensive market research and competitive analysis on competitors, uncovering trends that contributed to a 25% increase in campaign engagement rates.• Performed in-depth data analysis to track and measure campaign performance, implementing strategies that boosted click-through rates (CTR) by 40%.• Executed keyword research and audience segmentation, resulting in a 30% improvement in ad relevance and expanding reach to over 100,000 targeted users.• Maintained and optimized online advertising accounts, conducting 50+ A/B tests to refine creatives and messaging, leading to a 30% increase in conversion rates.

• Developed engaging script content and crafted persuasive copy to enhance the overall effectiveness of marketing campaigns.• Tailored visual and written elements of campaigns based on market research insights to resonate effectively with the audience.• Gained valuable experience in email marketing, contributing to a well-rounded understanding of digital marketing practices.• Translated strategic objectives into visually appealing communication materials, showcasing a balance of creativity and strategic thinking.

• Demonstrated a comprehensive understanding of digital marketing practices and their impact on audience engagement.• Created captivating graphics and managed schedules on Buffer for diverse social media campaigns, enhancing online presence and expanding audience reach through multimedia content on various digital platforms.• Enhanced the online presence of Operation ARTS Foundation Inc. by utilizing multimedia content across various digital platforms.• Expanded audience reach through strategic implementation of multimedia content, contributing to increased visibility.

• Created and scheduled social media content to post on Instagram, Twitter, Facebook, LinkedIn and YouTube using Hootsuite.• Developed template for social media campaigns• Copywrote for social media posts and email campaigns• Participated in strategic planning for marketing campaigns• Edited videos using Adobe Premier Pro for social media posts• Researched speakers and bios for social media and email campaigns• Conducted Email marketing using iContact• Identified and optimized social ROI of organic and paid initiatives through deep analytics tracking and campaign key learnings to improve future campaigns• Conducted marketing research by benchmarking what other medical non-profit organizations were using in their social media• Researched peripheral nerve facts to build campaigns• Maintained consistent communication with the Executive Director through weekly calls to review campaigns and plan upcoming posts• Identified new campaigns based on goals and data• Used project management software Asana to track projects with the team

This intensive program included intake meetings with a local small business client and subsequently developing buyer persona targeted digital marketing strategies. Short run, hyper local Google search ads and Google display ads were run on behalf of the client. Other advertising assets developed for the client included reputation management, SEO, Google local, and more were presented to the client. The course includes industry-standard certifications from Google and Hubspot. As a result of our marketing campaign, the ad was seen 127,000 times and resulted in 2,200 clicks to their website.

This intensive program included intake meetings with a non-profit organization and the subsequent development of the buyer persona targeted advertising strategies and social media content. Client-focused projects included: Developing and running hyperlocal Facebook ads, short videos, blog ideas and posts, a podcast, social posts, and channel recommendations. The course includes industry-standard certifications from Hubspot and Hootsuite.

Worked as a graphic design intern to create graphic designs while also working on marketing campaigns for the Venture Forward Summit that was held on MAR 24, 2022.

Served as an infantryman in the National Guard from 2015-2021 with responsibilities of equipment and soldiers. Deployed in Africa for Operation Enduring Freedom from 2019-2020.