Joey Jackson Email and Phone Number

- Led cross-functional development of impactful vertical campaigns, ensuring comprehensive persona journey alignment.- Drove significant growth via strategic healthcare campaign, achieving 50% increase in base accounts.- Orchestrated ABM cohorts aligned with funnel stages, boosting market penetration and leveraging targeted strategies.- Enhanced lead generation efficiency, integrating intent partners and streamlining handoff via Pardot and Salesforce.

- Developed government brand campaign, aligning value proposition with market entry strategy for lead generation and awareness.- Executed SMB and product campaigns in line with sales objectives, ensuring promotional effectiveness.- Created IoT campaign content for lead capture, utilizing retargeting with concurrent digital display messages. Implemented a scorecard for holistic performance assessment.- Explored geo-based tech partners to analyze SMB campaign efficacy against retail store traffic.- Contributed to successful merger with T-Mobile, integrating systems for enhanced company performance.

- Spearheaded strategic initiatives positioning itslearning as the premier LMS provider and industry thought leader. Executed an integrated campaign encompassing digital, paid, social, and digital PR strategies, resulting in a substantial surge of RFPs for the sales team.- Led the development and orchestration of itslearning's target audience messaging and comprehensive communications strategy across diverse media channels, driven by insights from sales and customer research data.- Oversaw social, content, and SEO strategies for numerous Long Island Car Dealerships, optimizing their digital presence across Cadillac, Chevrolet, Chrysler, Dodge, and Jeep auto brands, resulting in enhanced local SEO rankings.- Launched ShopRite's natural/organic private label brand, Wholesome Pantry, leveraging strategic tactics to boost awareness and customer preference in the Grocery/Retail sector.

- Collaborated with marketing tech vendors (e.g., Sprinklr, Predictive Science) to create tailored insight dashboards for Executive Teams, aggregating diverse customer feedback data points for informed decision-making.- Orchestrated the integration of agency partners, familiarizing them with sentiment and social analytic tools within the Voice of Consumer team's toolkit.- Leveraged customer insights to refine and elevate marketing initiatives, establishing stronger connections and engagement at pivotal touchpoints in their customer journey.

- Led the strategic planning efforts for the U.S. Army, unifying marketing initiatives around the digital realm, in collaboration with PR, Experience, TV & Radio teams.- Implemented an editorial calendar encompassing all programs, enabling the identification of multi-message areas and the execution of a refreshed messaging strategy.- Collaborated with digital media providers to curate Army-specific content tailored to resonate with recruits and their influencers.- Worked alongside cross-agency strategy teams to prioritize digital-focused consumer personas, improving client and team understanding of target audience insights while fostering information sharing across partner agencies.

- Team with a creative agency in providing them with strategy goals and objectives to develop product specific advertising, promotional materials, and marketing programs. These integrated campaigns employ tactics that integrate our message across several channels, including mobile, online, print, social, and experiential.- Develop and execute messaging strategy with a cross-functional internal team for vertical, enterprise, and new technology solutions to establish market and thought leadership through earned and paid media.- Coordinate with the web development team to ensure that web properties and channels are being fully utilized to extend the reach of overarching media campaigns. Through A/B message testing of an online banner campaign, effective messages were identified and the campaign was optimized accordingly.- Work with leading OEM manufacturers to market and promote a wide range of new technology devices and solutions that center on a joint value prop.- Educate internal clients in order to simplify the campaign development process so that they can better understand their role in providing insightful information at the start.

‐ Oversaw the launch of Owens-Illinois’ global Glass Is Life integrated campaign, ensuring all messages were on target across all advertising channels. Channels included: Print, microsite development, content management & strategy, search engine marketing (SEM), social media strategy development & execution, video seeding, and online banner ads.‐ Supervised the creation of a social media influencer outreach program that targeted key bloggers and online personas that aligned with Glass Is Life’s mission of creating demand for glass.‐ Analyzed site activity and online media interaction to better understand site visitor activities and inform creative development, media placements, CTAs, and site architecture improvements.‐ Managed search engine optimization (SEO) strategy for CFA Institute’s global search campaigns by directing internal teams on the client’s desires while working to maximize use of their search budgets.

- Day-to-day contact for Verizon Wireless B2B Mar/Comm team helping to grow the agency’s business over 960% over 5 years. Demonstrated category expertise and leadership while guiding internal teams to meet client goals and strategies.- Currently working on an overhaul of the 16 vertical industry pages for vzw.com along with corresponding product and solution pages. Goals of the overhaul are to increase natural search engine rankings and provide a better user experience. - Led strategic and advertising development for Verizon’s integrated B2B advertising efforts in 2010 and 2011 targeting 15 vertical industries. Campaign elements include online banner ads and webinars, print and electronic advertorials, and trade show materials, designed to actively engage the target audience while positioning Verizon as a more credible technology solutions provider.- Ensured efforts, creative campaigns, and collateral creative are in the best interest of building the brand and synergistic across channels. Worked with clients and media to establish KPIs, measure consumer engagement, and optimize towards successful campaign metrics.- Led “conversation starter” video project for the sales force that produced ten videos. Project was well-received by the sales force and organically grew into the development of a digital media repository housing site to house all of the client’s digital resources. The video project was extended by the client and 16 videos were scoped for phase II. - Identified lost revenue opportunity then helped create and implement an agency process that took over $500,000 in revenue- Assisted client in finding photo shoot inefficiencies and developed easy recommendations that saved them 12%- Participated in Defib – an agency career development program designed to give junior employees more exposure to senior management- Other positions held at McCann: Account Executive and Senior Account Executive

- Mapped and conducted seasonal programs to increase bookings and new customer traffic to the salon- Managed and educated four to six front desk employees on how to provide superior customer service to guests- Coordinated community outreach events such as an environmentally conscious cut-a-thon that raised over $1500 and secured matching marketing dollars from AVEDA corporate- Streamlined the inventory reporting process that simplified weekly product orders and lowered overstock

- Developed DM & email campaigns targeted at acquiring new subscribers- Contributed to special travel editorial section in Player magazine- Systematized, managed, and maintained 5,000+ contacts for the sales team- Explored competitor tear sheets to identify sales leads for the sales team’s pipeline

- Developed a customized strategic recruitment plan resulting in 40+ recruits at San Diego State University- Consulted 25 existing chapters to bring their operations in compliance with the organization’s policies- Led breakout sessions at regional and national leadership conferences for over 500 participants