Joey Lee Email & Phone Number

Malaysia

Reporting to Cluster Business Lead, based in Malaysia. Lead all online platforms campaigns, launches, strategies, JBP & trading contract negotiation with distributor/ marketplaces(Shopee, Lazada, Amazon, Redmart) in Malaysia and SingaporeWork closely with individual markets(ASEAN) to jointly develop the eBusiness roadmap, implement and execute priorities and projects, track and review progress, and develop improvement/corrective mechanisms.Spearhead data and consumer engagement activities by developing robust CRM strategies comprising audience AB testing, weekly optimisation & conversion tracking. Manage Careline, e-sampling program & lead gen campaigns. Establishing telemarketing SOP, tracking metrics and reporting.Manage current digital assets including social media, web, e-store etc. Optimize the platforms with relevant content and tools in consultation with brand teams to meet consumers expectations (content, Search SEO/paid, Mobile).Monitor performance via digital key metrics (google analytics, CRM & lead gen dashboard) and post analysis of all initiatives.Budget planning/control and P&L management for e-business.

Malaysia

Lead & build PCC (Professional Connected Commerce) strategy & implementation for J&J Vision care Malaysia to meet business and brand objectivesDeliver best-in-class analytics capability to internal and external stakeholders via workshops & knowledge sharing sessions. Develop CRM & Ecommerce sell-in materials for sales team to bring eye care professionals (ECPs) onto program and support in-store execution excellence. Sharpen media targeting & channels to improve efficiency of new customer recruitment, retention, and adoption. Monitor and track performances of digital owned channels including website, CRM app & ecommerce store on Lazada/Shopee. Review and evaluate market research data to strengthen insight-based PCC program development.Work closely with a cross-functional team to develop consumer communication on PCC platforms which fulfill and amplify brand marketing objectives. Own PCC A&P with expertise in budgeting, forecasting and pay-out analysis. Manage 3rd party agency relationships. Key AchievementsSuccessfully built and launched Acuvue Lazada Flagship store with 100++ optical retailers onboarded.Successfully launched 2 apps – MyACUVUE & ACUVUE PRO in Malaysia. A powerful tool that accelerates 1st party data collection & bridge the gap between eye care professionals (ECP) & patients.

Malaysia

Utilizing my skills in consulting, technology, creative and client service to implement highly innovative digital solutions using data and critical thinking that create significant client business impact. Key accounts: Nestle Health Science, Wyeth, Kitkat, Wipro Unza - Aiken, Safi, Enchanteur, Carrie Junior, Dashing. • Responsible to lead and grow commerce and digital performance marketing capabilities in Ogilvy Malaysia.• In-depth understanding of online shopper behavior, backing up with strong data analysis, quick in identifying market trends to implement test & learn campaigns• Overseeing execution of all projects, priorities resources, provide leadership to the young executives for career growth • Experienced with multiple digital marketing tools like GA, Facebook analytics, DMP, Marketplace Seller Center etc.• Working closely with planners, creative and social team to provide client integrated marketing solution from brand building down to performance and sales conversion.• Provide online business consultation to client comprising go-to-market tactic, consumer insights, competitive audit, Shop in Shop optimisation, pricing strategy, merchandising, monthly reporting and fulfilment.

Malaysia

• Work closely with Merchandising team & data analyst to gather consumer insights to plan for onsite marketing campaigns.• Develop monthly sales promotions plan on yearly basis, budget planning and P&L control.• Develop inventory management policy and set up operation plan.• Plan, Strategize and execute all onsite campaigns from costing, promotion scheme, creative development, putting campaigns to live and reporting.• Monitor competitors’ onsite campaign activities• Update internal Marketing and Merchandising on competitor, offline and market trendsHighlights• 11street 3rd Anniversary campaigns• Streamlining execution plan with cross departments like CRM, Merchandizing team, Data team, content marketing, and digital marketing team.

Kelana Jaya

• Responsible to bring in new business to Innity • Key Accounts – Huawei Enterprise APAC, Taylor’s University, Marie France Bodyline, Daikin, iflix, redONE, Paramount Property, Isuzu, Subaru, Maxus & Trapper etc. • Strategize and provide digital marketing solutions to clients• Monitor media campaign performance to ensure the result is at satisfactory level• Specializes in Network buy, content marketing, performance/conversion delivery, Google, Facebook, Programmatic, DMP technology, remarketing, website development, video production, social media management etc. Highlights:• Project Lead for Huawei P9 social buzz campaign with collaboration with 15 publishers, local top photographers and celebrities.• Launched Huawei APAC P-series Content hub for 5 regions including: Malaysia, Indonesia, Singapore, Philippines, New Zealand and Australia. • Manages Marie France Bodyline, Svenson and Clinic MF as performance agency to deliver monthly leads and acquisitions for 2 years.

Kuala Lumpur, Malaysia

Accounts: Maxis Telecommunication Sdn Bhd, Dettol Projects:-Maxis and Hotlink web maintenance -Hotlink site search engine optimization enhancement -IPTV and Maxis Fibre e-commerce and user journey enhancement -#Hotlink digital campaign -#Live Life Loud integrated 360 campaign -Hotlink Campus Attack digital campaign-Dettol Topaz campaign-100% Hygiene-Dettol Ramadan campaign Responsibilities:• Build and maintain well relationship with key clients• Work as a bridge to convey client’s requirements to creative team to ensure a satisfying outcome to push to LIVE• Manage day to day basis content population, seasonal campaigns, digital banners, eDMs, microsite, social community management, analyses site performance, monitor social responses and consumer behavior etc.• Craft and understand wireframe and user journey of microsite, app, eDM and etc.• Advise on technical feasibility & timeline• Study and understand user behavior through site analytic and social media channel• Well equipped with CQ5 knowledge and responsive site• Work closely with tech team/XM for responsive fixes, key tags, pages deployment