Lead analyst for Shutterfly Brand SEO and SEM marketing channels performing ad hoc reporting, deep dive analysis, quarterly budget and revenue forecasting, and marketing test analysis. Lead analyst for Snapfish brand (USA, UK, Ireland, Australia, and New Zealand) performance marketing including Affiliates, Partner, SEM, SEO, Direct Mail, and Social channels, responsible for managing last touch attribution, weekly and quarterly scorecard, ad hoc reporting, and deep dive analysis… Show more Lead analyst for Shutterfly Brand SEO and SEM marketing channels performing ad hoc reporting, deep dive analysis, quarterly budget and revenue forecasting, and marketing test analysis. Lead analyst for Snapfish brand (USA, UK, Ireland, Australia, and New Zealand) performance marketing including Affiliates, Partner, SEM, SEO, Direct Mail, and Social channels, responsible for managing last touch attribution, weekly and quarterly scorecard, ad hoc reporting, and deep dive analysis. Develop and manage new Tableau reports and dashboards including a new SEM performance report providing the team new insights into product category, subcategory, device, and ad type segments to drive bidding optimization. Conducted deep dive analysis of SEM PLA and Text ads, advising the team where to optimize ad types by category to maximize channel ROAS,.Produced an account registration attribution model and report, providing Shutterfly channel leads insights into their share of account registrations and changes overtime to drive prospecting efforts. Show less

Led the implementation of organization-wide assessment including analysis of staff survey and operational data, producing reports identifying strengths and opportunities for improvement, and leading process improvement efforts with department heads and staff.Analyzed managerial capacity and identified a need for leadership development. Using this information, developed and implemented AIME (Achieving Impact through Management Excellence), a leadership capacity building initiative for… Show more Led the implementation of organization-wide assessment including analysis of staff survey and operational data, producing reports identifying strengths and opportunities for improvement, and leading process improvement efforts with department heads and staff.Analyzed managerial capacity and identified a need for leadership development. Using this information, developed and implemented AIME (Achieving Impact through Management Excellence), a leadership capacity building initiative for over 50 staff throughout the organization including Senior Directors, Directors, Assistant Directors, and Managers.Change agent leading organizational transformation through the use of technology and data, spearheading the adoption of Power BI for analysis and reporting, SharePoint and Office365 for collaboration and information dissemination, and Salesforce for data collection.Achieved systematic improvements in operation and performance of federally funded programs including achieving continual regulatory compliance for the Child and Adult Care Food Program, a 15 percentage point improvement in case management documentation quality and compliance for HUD funded programs, an 84 hour reduction in data entry lag, and an 11 percentage point improvement in HMIS data quality. Show less

Lead StateStat analyst for the Department of Housing and Community Development, Department of Health and Mental Hygiene, Veterans Stat, Re-Entry Stat, and Bay Stat, providing the governor’s office and department officials with analysis of key performance indicators and recommendations related to strategic State and Department goals.Responsible for conducting research, performing data analysis, and recommending performance improvement measures to meet goals of achieving a Healthier… Show more Lead StateStat analyst for the Department of Housing and Community Development, Department of Health and Mental Hygiene, Veterans Stat, Re-Entry Stat, and Bay Stat, providing the governor’s office and department officials with analysis of key performance indicators and recommendations related to strategic State and Department goals.Responsible for conducting research, performing data analysis, and recommending performance improvement measures to meet goals of achieving a Healthier Chesapeake Bay, reduce infant mortality by 10%, reduce overdose deaths by 20%, and achieve full employment for veterans.Led the development of systems of monitoring and reporting, and ongoing analysis and recommendations for the Governor’s 100-day veteran hiring challenge resulting in the engagement of 180 employers in the public, non-profit, and private sector, and 263 veterans finding employment.Conducted data audits of State agencies including establishing required corrective actions to ensure high quality, accurate data for decision making. Show less

Developed and implemented the organization’s first system of monitoring and evaluation, including data collection and reporting for five programs serving the Southwest Baltimore community.Prepared reports for and advised the Board and organization leadership on opportunities for changes to programs and policies to better serve vulnerable populations in Southwest Baltimore.

Primary Assignment - Samoa Red Cross Society (SRCS) - Capacity Buildingerved as the Disaster Response Team Information and Communication Technology manager following the 2009 tsunami. Ensured technology resources were available and operational for the disaster response team and maintained the organization website, public communications and disseminating donation request and status update communications.Led the SRCS Health Team in the development and implementation of the Water… Show more Primary Assignment - Samoa Red Cross Society (SRCS) - Capacity Buildingerved as the Disaster Response Team Information and Communication Technology manager following the 2009 tsunami. Ensured technology resources were available and operational for the disaster response team and maintained the organization website, public communications and disseminating donation request and status update communications.Led the SRCS Health Team in the development and implementation of the Water, Sanitation, and Hygiene Education Project, a waterborne disease prevention program delivered in schools after the 2009 tsunami, reaching over 1,500 children in over a dozen villages in the tsunami affected area.Led the development of the Community-based Assessment and Planning Program (CAPP), including selection and training of CAPP staff, systems of monitoring, evaluation, and reporting and establishing a formal collaborative agreement with the United Nations Development Program.Secondary Project - Health Challenge Program ManagerProject lead of the US State Department funded health program responsible for training, implementation, monitoring and reporting by 16 Peace Corps Volunteers, local counterparts, and partner organizations, resulting in successful implementation and reductions in health risk indicators for women in 16 Samoan villages.With support from the University of Pittsburgh, revised the evidence-based Diabetes Prevention Program Lifestyle Balance Curriculum for the local context and culture. Show less

Managed the federally funded evidence-based diabetes prevention program and the community diabetes program in accordance with grant requirements and government regulations.Conducted and analyzed community needs assessments in order to determine gaps and opportunities for improvement in programs and services resulting in expansion of community and in-school programming, and development of community education and awareness materials.