From school, I worked a small family-run accountancy practice, which gave me experience with all areas of service provided to our clients. I was involved in meeting new and existing clients, bookkeeping, managing payroll, completing VAT Returns, accounts preparation, Tax Return completion and dealing with (the then) Inland Revenue - all of which gave me a firm grounding in the needs of small business owners and an overall picture of the needs of any small and growing business. Fifteen years later Jack Wilkinson & Co was taken over by Shorts and I was perfectly placed in my new role of Accounts Manager with an understanding of how the business worked and its accounting needs. Specialities: • Understanding the needs of a new business.• Helping growing businesses with changing needs.• Specialist with Licensed trade and public house accounts.In 2010 my role began to encompass more and more Marketing activities for Shorts, and over a period of time my work transitioned away from Accounting until completely Marketing focussed. I handed over my client portfolio to then work full time within a Marketing role.Understanding the product you are marketing is essential, and having over 30 years of accounting experience has proved invaluable to me, as the role becomes ever more demanding. Duties include:• Assisting the Managing Partner in determining the key strategic marketing priorities• Communication of the brand guidelines• Responsibility for events schedule and how they fit into the overall strategy• Monitoring and ensuring updates of online presence, including Website and content / Social Media• Coordination of Communication of news• Company Press Releases to newspapers and third parties• Working alongside other members of our team to ensure a relevant and regular flow of news articles and blogs for the company website• Coordination of Business Awards sponsorship packages and submission of nominations• All firm collateral, including brochures, pull up banners, stationery and corporate gifts• Joint Super-Admin for CRM and marketing systems• Coordinating all external advertising requirements• Working alongside Graphic Designer as required• Production and distribution of periodic employee newsletters• Approval for support of charitable events• Share ideas for continual personal and firm development• Represent the firm to the highest level of professionalism