Analytiker
CurrentI currently work as an analyst at the estimation department at TV4. The work primarily focuses on predicting how many viewers each commercial break will have on our TV-channels and TV4 Play; this is done by analyzing historical data. To master this to the level we as a group strive for requires a strong attention to detail and a long experience because of all the factors (13 target groups for each break, 7 channels, program profiles, weekday, airtime, competitors and so forth) that come into play. TV4’s credibility in our commercial relationships is based on how close our estimates are to the actual outcome. The work also involves doing revenue analyzes that are used by TV4 in the consideration to invest in for example sport rights or new program formats. Before I, as an analyst, got to work with the future I worked over a year in another department that focused on compiling, analyzing and presenting historical data in graphical form to be used in sales presentations and/or in-house information.