Johan Scholtz Email & Phone Number

Stellenbosch

We are all about creating limitless opportunities for the storytellers, trendsetter, icons and thought leaders who shape popular culture. We help talent build their own personal brand and help commercial partners get true value from their partnerships. We believe in the importance of realizing the value of a brand - delivering meaningful and authentic results for both talent and sponsor. We create connections that will allow both parties to express what they are all about through the right and relevant story telling and emotional connection with the desired audience.Our goal is to help brands and talent develop valuable and sustainable relationships, focused insight-driven strategy, innovative activation and powerful amplification.

Cape Town Area, South Africa

• Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy.• Drive the consolidated approach across categories and across Brand Communications, Channel Activation and Sport Marketing functions to guarantee aligned activation strategies.• Lead and drive execution.• Coordinate agencies across projects and activities for the business unit/functional area: agency briefing process and development of concepts, creative elements. Monitor and ensure its all executed as per brief.• Ecommerce • CRM• PR• Contribute to the development of the Market's implementation plan for the Global Brand Activation strategy by creating a cohesive vision for all wholesale Trade Marketing initiatives and activities by account across the Market.• Manage external cross-functional groups: product marketing, communications, social, digital.• Provide performance feedback to the Market's Brand Activation lead.• Lead the Brand Activation Team in Sales Country in executing Brand Activation Plan • Lead and demonstrate a cultural change to execute rather than add and include all activations on Omni Channel (RSM, VM, Own Retail, etc.)• Ensure consistency and executional excellence.• Ensure all global tool execution is done in a manner that best improves the Brand KPI’s, traffic and conversion.• Lead and execute the Project / Plan to deliver Brand and Commercial Leadership in Key Cities.• Responsible for Sales Country MWB and co-ownership of SWB optimization to deliver best return vs investment.• Drive and lead Sports Marketing initiatives: set a sports marketing strategy to achieve the broader brand objectives; manage the sports marketing mix within the total MWB; drive the Sports Marketing team to activate the assets in ways which drive brand and business KPIs.• Manage and develop Leaders and Manage Talents.• Provide a framework for performance.

Cape Town Area, South Africa

• Drive and lead Digital and Sports Marketing initiatives: set a sports marketing strategy to achieve the broader brand objectives; manage the sports marketing mix within the total MWB; drive the Sports Marketing team to activate the assets in ways which drive brand and business KPIs.• Manage and drive all CAF processes; contract negotiations, ensuring all contracts are drafted and signed.• Coordinate agencies across projects and activities for the business unit/functional area: agency briefing process and development of concepts and creative elements.• Provide support in defining a promotional product strategy for Federations/Clubs/Athletes in cooperation with respective BU Teams• Report success/concerns to BU for future improvements.• Be a contact point regarding Federations/Clubs/Athletes related issues for all service- and interlinked departments in cooperation with the Senior Manager.• Work in close cooperation with key departments (e.g. PRS, Product, SMSU, CtC Team, Global Communications, PR).• Coordinate the entire Federations/Clubs/Athletes project and handle the forecast, ordering, delivery etc. for all Federations/Clubs/Athletes events.• Coordinate the overall licensed product and Event related communication approval process.• Define and execute annual Federations/Clubs/Athletes Activation Plan (incl. e.g. a licensed product strategy, retail implementation, global brand communications concept and B2B) considering the mid and long term adidas Brand Vision.• Ensure the communication and activation of Federations/Clubs/Athletes Events related rights and obligations within the adidas global organization and towards the respective host markets.• Assist the Global Sports Marketing Global function in all administrative tasks in local market.• Be a contact point regarding Federations/Clubs/Athletes Sponsors.• Managing Financial processes including managing budgets.

Cape Town Area, South Africa

Client portfolio: Emirates (FIFA World Cup 2010), Yahoo (ICC Champions Trophy), Blood Brothers Testimonial Events (Victor Matfield and Bakkies Botha testimonial year), Assets (Heinrich Brussow, John Smit, Victor Matfield, Bakkies Botha, Juan Martin Hernandez, Bryan Habana, Bismarck Du Plessis, Pierre Spies, Sean Fitspatrick, John Kirwan, Will Greenwood, Francois Steyn).Key Responsibilities: • Manage all athlete sponsorship requests.• Generate new business / sponsors for athletes / federations / clubs.• Contract negation with federations / clubs on athlete contracts.• Athlete Rights Management.• Event planning and execution.• Managing Media relations.• Conducting internal briefing and brainstorming sessions.• Managing Financial processes including managing budgets.• Ongoing account planning and development.

London, United Kingdom

Client portfolio: Lucozade (English Premiere League), National Express (FA Cup Football), HSBC (British & Irish Lions Rugby), Heineken (Heineken Cup Rugby), Land Rover (England Rugby Union), Emirates (Rugby 7’s), Mubadala (F1 Ferrari), Rugby Assets (Brian O’Driscoll, Gavin Hastings, Jason Robinson).Key Responsibilities: • Execute Sponsor Marketing initiatives: set marketing strategy to achieve the objectives and business KPIs.• Rights Management of all sponsor properties. • Ambassador/Athlete management.• Event planning and execution. • Client and agency liaison. • Managing Media relations as well as PR and Communication objectives. • Conducting internal briefing and brainstorming sessions. • Client meetings & other internal client communications. • Ongoing account planning and development. • Strategic planning support. • Researching markets, competitors and trends.

Cape Town Area, South Africa

Key Responsibilities: Sports Brand marketing, Sponsorship, Team and athlete management, Media management, PR activities, Eventing and match day management, Management of customer queries, Maintenance of website portals including generating content, Ticketing, Supporters club communication, events and activities.