- Responsible for Joseph Josephs commercial and strategic initiatives in the Nordic Region.- Growing the Nordics business through new product introduction, category and distribution expansion- Managing and develop the main day to day functions of the Nordics business. Sales, Trade Marketing, and Promotion planning.- Ownership for the P&L and growth of both top line revenue and overall margin.

- Promoted from Sales Development Manager- Responsibility for the Learning and Development strategy, ensuring that it is aligned to the business and talent strategy• Supporting the organization to develop our core capabilities for the future, designing and delivering the programmes that supports the delivering of these capabilities (Digital, Innovation, Marketing, Commercial)• Creating innovative learning experiences combining face to face and digital experiences• Leading and inspiring a team of L&D professionals ensuring that they are seen as a Centre of Excellence for the organization.• Work with business managers and HRBPs to develop succession plans, development paths, training and retention initiatives• Development & Facilitation of an annual training calendar

- Promoted from Key Account Manager in 2020- Acted as Commercial lead on strategic development projects such as Joint business planning, sales cycle management and optimization of Stokke at Retailer.com- Supporting the Commercial Leadership team with data, reports and actions plans- Facilitator of strategic commercial training programs for our international sales teams, such as Sales&Negotiation training, Merchandising and Way of Working training.

- Author of "Förhandlingsboken - Konsten att få vad som helst från vem som helst" , published by Visto Förlag Sweden. - Founder of Negotiation Consultancy focusing on strategy and execution of commercial Negotiation using a structured and comprehensive training method.

- Working with brands like: Keter, Curver , Keter Tools, Allibert, and KIS. -Responsible for development and maintaining strong executive relationships with assigned direct customers, as well as distributors and agents.- Proactively develop the business and identify sales opportunities for short and long-term growth, through securing listings, growing customer base, launching new brands, executing sales driving campaigns etc.- Monitoring, initiate and implement sales plans to ensure that targets on net sales, market share and other customer related priorities are met.- Analyzing sales trends, market reports, and sales intelligence tools to ensure proactive reactions to changing business trends in order to stay one step ahead of competition and to gain a reputation among customers as a market leader.- Ensuring that a collaborative environment with the rest of the Nordic team, as well as with other departments of the group, such as Customer Service and Marketing, is sustained. - Senior level negotiations on a daily basis

- Sales & Marketing support for KAM in the Nordic Region- Account Management

- Coordinate between the marketing , E-commerce and retail department.- Supporting marketing managers within sport and fashion.

- Support Sales team.- Support customers with marketing material- Responsible for identifying and process leads and prospects.

- Attending fairs as a Student ambassador