In my role I act as a creative production and content strategy advisor for the Enterprise clients of Storykit, helping them get the most out of this amazing online video tool, and succeed in storytelling through video, regardless of how many brands, departments or markets the communication needs to cover.Storykit is the complete video creation tool that transforms any text into compelling video content. Today over 1000 brands all over the world use Storykit to make on-brand, professional video at a high pace.

In team Strategic Communications - Public Affairs and Public Relations - I worked with 30+ client companies in different projects, from research and insight to media relations and PR in the Nordics, improving their brand visibility and stakeholder relations.My main focus was communications and earned media strategies and plans, including thought leadership themes and spokesperson profiling. Also, I did media and speaker trainings and key message workshops.I assisted cross-border teams that help international companies with communications in capital market transactions.During year 2022 my duties included internal communication for Miltton in Sweden, as a member of the international Communications Team. I worked with the local projects, and also organised global webinars, internal value & culture trainings for the whole Miltton group.

I worked at Sveriges television SVT as a news reporter in public service broadcast and online media. In my role I got to develop the online and social media content production of SVT Uutiset.

I developed content strategies, and planned global content with agencies, with many stakeholders and in different internal teams and external collaboration groups. With the Content Coordinator in my team we worked closely with e g the channel managers for Visit Sweden web sites and social media channels in Sweden and abroad, as well as PR managers, and engaged in internal digital development projects like starting up a new global content bank (Qbank Digital asset management platform).Visit Sweden is a communications company that works to promote the brand of Sweden and the Swedish destinations and experiences internationally.

Returning to Visit Sweden I started as a Project manager in an international web project. I acted as the Product owner in the agile development of five international web sites (CMS Typo3), working with three companies/partners in different steps. Also I was in charge of developing the internal communication between the end users, five web editors working in different countries.My next big project was a totally new digital platform for the whole company with launch in January 2017: a new www.visitsweden.com and its local domains (framework Django and CMS Wagtail). Also this web development project was agile - and I was lucky to take part in every step and agile sprint, from the first technical specifications to content audit and internal communication, in an international Product owner core team of three people.

Cision provides marketing & communication professionals with PR and media software, services and tools to help navigate the changing media landscape all around the globe. Besides working as as an Account Manager in sales, I produced marketing materials in Finnish and presented the company at several events, talking about the development and importance of PR.

With my team, a group of seven communication professionals from writers to translators, we created and localized content from new sites to newsletters, press releases, apps, printed materials etc, for different markets and target groups. We also did some PR and customer service during the years. I founded Nystig Ltd in 2010 in Finland. I let it grow organically, all bootstrap, and sold my shares in November 2013 - what a ride!

Visit Sweden is a national organisation that promotes Sweden as a country and leisure travel destination. I worked at Visit Sweden first as a PR Manager and later on as an Internet Communications Manager, at the office in Helsinki (Visit Sweden, Region East, Finland).

InPress is a Scandinavian media house, specialising in high-quality advertorial supplements for Nordic and international press. InPress supplements typically cover complex issues, such as sustainability, science, politics, technology or economics and are characterised by a determined journalistic approach. As an editor I planned the content of the publications in close cooperation with the customer companies and organizations.

I worked as a television news reporter (program: Uutiset, SVT) during the summer months.

At SR Sisuradio I worked with all kinds of radio programs from news to youth culture. I hosted my own program once a week for more than a year.

When working as a project manager at the Embassy of Finland in Stockholm I organized a youth event in Stockholm, together with Finlandsinstitutet and companies from Finland.

At Tidnings AB Viikkoviesti I started as a reporter at Viikkoviesti tabloid weekly newspaper, in Stockholm (one summer). Back in Finland, I continued as a correspondent and was in charge of the weekly youth page (content, production, layout). In the autumn of 2003 the company started a daily tabloid newspaper called Ruotsin Sanomat. I worked there as a reporter, full time, in Stockholm. I was the producer of the Economy pages.