Johan Vrancken Email & Phone Number

Antwerp, Be

Herndon, Virginia, Us

Quoting one of our clients, global head of the insights and analytics division: "We are transforming the way we do consumer research by partnering with Nailbiter."Why rely on surveys, recall and Likert scales, when you can conduct research in a behavioral way, getting closer to the reality of the consumer and the shopper through observation at scale?Nailbiter scales actionable QUANT behavioral research with new metrics and norms that have been proven out at majority of the the world’s leading 20 CPG companies. Our technology platform allows manufacturers and researchers to "see and hear" their shoppers/consumers make product decisions at-shelf, online, at-home and on-premise.Our platform quantitatively codes stated, latent and emotional decisions, revealing hidden barriers to product success. The resulting shopper and consumer insights allow marketers and researchers to make immediate decisions that improve market success.We’re not only one of the fastest risers on the annual GRIT list and one of the youngest companies in the GRIT Top 50 (#12), we are also the only supplier with a female CEO and the only certified Minority Business Enterprise supplier (NMSDC) within the GRIT Top 15.GRIT Top 50 most innovative market research suppliers list:2020: 422021: 272022: 142023: 122024: 8

Three Bays Gallery is an (online) gallery that bridges art, vintage furniture and objects. With a sharp focus on 20th-century design, we curate an eclectic mix of handpicked pieces that enhance and elevate any space. Our collection ranges from iconic works by well-known designers to hidden gems from lesser-known artisans, offering a rich selection for those who appreciate both the famous and the undiscovered.Guided by Jasmine De Brauwer, a Belgian selector and curator with a sharp eye for beauty, art and craftsmanship, our gallery spans three core areas—art, vintage furniture and objects, inspired by our experiences living in Singapore, Amsterdam, and now Sint-Antonius Zoersel.

Available for (Advisory) Board positions & consultancy in the following types of industries & companies: MR, MRX, CPG, SAAS, Martech, Data & Analytics, Innovation, Art, Performing Arts, Culture, Start-ups and Scale-ups.

Chicago, Illinois, Us

NielsenIQ is the spin-off from the Nielsen Connect (Consumer) business out of The Nielsen Company and is owned by Advent International since March 5, 2021.Lead the Europe Consumer Insights business as well as globally heading the Public (local governmental work), Non Profit (Multilateral Organizations such as United Nations, World Bank and IMF) and Expanded Verticals (eg Tourism, Education, Pharma, Media, Apparel, Real Estate).

New York, Ny, Us

Managed Nielsen Connect (Buy / Consumer / IQ) in Belgium and The Netherlands and brought the business back to profitable growth within 1 year.

New York, Ny, Us

Managed Nielsen in Singapore, both the Buy (Connect/Consumer/IQ) and Watch (Media) parts of the company. Achieved record breaking levels of revenue and profitability in 2018 by leading and piloting a growth markets commercial activation program while reducing employee attrition.The Nielsen Singapore BU managed both local work as well as regional/global work servicing the many multinational headquarters based in Singapore.Divisions included:Media (Ratings)Nielsen SportsRMS - Retail MeasurementCPS - Consumer PanelsConsumer InsightsMarketing EffectivenessSales EffectivenessBASES - InnovationNeurofocus

New York, Ny, Us

Managed BASES in 80 Growth and Emerging markets: a team of Innovation Experts throughout Latin America, Central & Eastern Europe, Middle East, Africa and Asia, continuing the digital and commercial transformation of the practice globally. Member of the Nielsen Growth Markets Executive Leadership team and the Emerging Markets Leadership team.

New York, Ny, Us

Managed BASES - a dedicated team of Innovation Experts throughout South-East Asia, North Asia and Pacific, integrating Affinnova and leading the commercial transformation of BASES in the region leading to unprecedented double digit growth in 2015.Member of the Regional Nielsen Executive Leadership Team.

Waltham, Ma, Us

Promoted after 9 months to lead Affinnova's Asia Pacific team and business, putting the company on the global map leading to the sale to Nielsen in October 2014.Affinnova was a global SAAS marketing technology company that dramatically improved innovation and marketing success rates.Powered by Affinnova’s optimization algorithms , machine learning and predictive analytics and insights, marketers could explore a substantially wider creative space of product, advertising and design ideas, quickly identifying which will perform best in the market.

Waltham, Ma, Us

Member of Affinnova's start-up team for the Asia Pacific region, including India and Greater China.We were already integrating ML & AI into market research during a time when you still needed to explain folks what evolutionary algorithms were.

Paris, Ile-De-France, Fr

Business Development and Sales for primarily the Asia Pacific region, including China and India, resulting in Apac being the growth driver for the company globally.eYeka was a pioneering trailblazer in the space of crowdsourcing and was the global market leader in online co-creation leveraging a community of >300,000 creators from 164 countries, helping brands generate creative insights, stimulate innovation, improve brand communication and drive better customer experience. eYeka got acquired by Insites Consulting in April 2019

Singapore, Singapore, Sg

This experience allowed me to learn sales & business the hard way: being a bootstrapping entrepreneur in a completely new industry and new region. Learned about the importance of cash flow, scalability, self-starting, being lean and agile, leadership, owning your own destiny and the power of sales.Pan-Asia (some global, but mostly Asia Pacific, including China and India) frontline branding & retail sales training for multinational companies in different industries such as consumer electronics (Nokia, LG, Samsung, Sony, Apple, RIM, Nikon), telecom (Singtel, M1, Starhub, YTL), fashion (Levi's, Timberland), finance (Standard Chartered) and luxury (Swarovski).

After 26.377 articles, Kindamuzik ceased publishing new content on September 16, 2016.KindaMuzik Online Media was the foundation behind KindaMuzik, the leading online music magazine in Belgium and The Netherlands.I supported its growth from a small webzine to a 70+ staff non profit digital native/only organization which quickly became the biggest online music magazine in Dutch. http://www.kindamuzik.net

Leuven, Be

InBev is the biggest global beer brewer in volume and known for brands as Stella Artois, Brahma, Beck's, Hoegaarden and Leffe.Managed the Leffe brand and created the first product innovation in over 20 years: Leffe 9.(2015 winner of World's Best in its category at the World Beer Awards)Known as Anheuser-Busch Inbev since July 14th, 2008.

Paris, Fr

Saiwa was the biscuits business unit of Danone Group in Italy. Brands managed: Vitasnella and Oro Ciok.Danone Group is world leader in dairy products & water, and had the 2nd position in biscuits worldwide untill Kraft Foods completed the acquisition of Danone's global biscuits business in November 2007. More recently this BU became Mondelez.

Paris, Fr

First professional experience after MBA graduation.LU was the biscuits business unit of Danone Group in Belgium untill Kraft Foods completed the acquisition of Danone's global biscuits business in 2007.Brands managed: Petit LU, Dinosaurus, Tuc, The Simpsons, Teletubbies, Bob the Builder and Pokemon.

Nielsen Global Leadership Program

Mba, Business Administration

Master, Political & Social Sciences

Education record