Managing Director for the Swedish operation April 2023 - Chief Executive Officer Jan 2021 - April 2023Chief Operating and Commercial Officer Jan 2020 - Dec 2020Impact Crowd Technology (ICT) Group is a privately held global company with a vision to provide sustainable business opportunities for everyone. ICT has entered into partnerships with various third-party vendors where the affiliates earn an income by recommending digital products to their markets and building their businesses. Overall accountability for the strategic operations and responsible for overseeing the day-to-day administrative and operational functions. Design and execute tasks within the Network Operation department productively and efficiently based on applicable objectives, strategies and other guidelines. Working closely with the C-suite and department heads and supervisors to support the day-to-day activity of employees.

Gnista SpiritsThe world’s first non-alcoholic spirit that truly resembles a fine spirit.Partner and Head of Sales and Operations - Caliente Beverages International - Mar 2015 - Mar 2017Caliente is the first chili-infused premium drink, created for people who want a kick but don’t want to compromise. Because chili is not only loved around the world for its pungent taste – its medicinal properties have been appreciated for centuries too. Caliente is made from the best ingredients sourceable and is hot enough to ensure a strong release of endorphins, creating happiness and a clarity of mind. Caliente draws inspiration from the world, but have its feet firmly placed in Swedish values of quality and transparency, health and naturalness. The result? A multiple award-winning drink that taste like nothing else. WINNER: “Best Premium Adult Drink” - World Beverage Innovation Awards 2015 WINNER: “Best New Organic Beverage" - Natural & Organic Awards Scandinavia 2015 FULL SCORE: 100/100 - Drinkpreneur - "Best review we've ever written"

Vice Chairman of the Board since Oct 2021

Iterim Key Account Manager Sales Sweden

PoolKungen is the Swedish leading supplier of private Pool and Spa solutions with 8 fully owned stores.PoolKungen is a part of Beijerinvesthttp://www.poolkungen.se/

Home party company selling interior decor products in Sweden and Finland. After that Living and Room and Presentex become a part of Fyrklövern & Cydonia Group in April 2014, assumed responsibility for all operations, supporting the transition and driving ongoing business development.  Transformed the organization and culture in terms of structures, processes and reporting Increased revenue per order by 25% (average) using special sales promotions and marketing Ensured regular training of sales representatives and ongoing communication

Influential foundation in the Swedish banking sector. Member of the body that elects the foundation’s board.

First ethical coffee shop chain in Scandinavia. Currently 18 shops in Sweden with plans for strong expansion.

5-company group, incl. a shared services entity for finance, administration and order fulfilment. Turnover: ~ 50 M SEK. Employees: 330 (incl. part-time sales consultants).Played lead role in all business activities: from strategic planning and set-up through follow-up on operational performance. Aligned the companies under one common administrative and service organization with shared finance, customer service and distribution.Living and Room AB - sales of home decor products in Sweden and Finland via home parties. Founded in 2009. Turnover: ~ 20 M SEK. Employees: 300 part-time sales consultants. Expanded into two markets; built and steered a large sales network with a dynamic structure Defined the company brand and culture Drove turnover growth of nearly 100% each year between 2009 – 2012  Opted to sell while pursuing group refinancing, accepting offer from Fyrklövern & CydoniaPresentex AB – sales of exclusive tableware via direct marketing telemarketing in Sweden and Norway. Acquired in 2004 – the beginning of Pinhättan Group. Identified new sales channels and succeeded in increasing profitability in a declining market Introduced new payment solutions and new product groups Garntjänst i Kilafors AB – sales of knitting yarns and embroidery thread & accessories via e-commerce and traditional mail order in Sweden. Acquired the 100-year-old, loss-making enterprise in 2006 and sold in 2012. Rebranded and restarted the business, implementing e-commerce to complement the retail shop and mail order Achieved turnaround, reaching break-even in a declining marketKilafors Logistik AB and Presentex Adminsitartion AB – shared administrative services, warehouse and logistics for the group and external clients.

Pharmaceutical company with licensed files focusing on the Nordic generic market.

E-commerce advisory board to Svensk Handel (Swedish Trade Federation).

Distributor of new products for hobby and garden to retails chains in Europe, specially the Nordic region. Working with brands as Coldheat (cordless soldering tools and small pet beds), ThermaCell, Skeetervac and Megacatch (mosquito traps), Uniflame (Patio heaters) and Habanero (BBQ).

Pharmaceutical company with licensed files focusing on the Nordic generic market. Product roll-out started during Q4/ 2008 in Sweden. The company had app 30 active ingredients in the pipeline for roll-out 2009-2012.

Pharmaceutical company with fully owned product registration files, focusing on the European generic market.

Non-profit association founded for the purpose of reawakening the traditional cold bath culture in Bjärred.

International nutrition and cosmetics group which manufactures and markets a complete range of products through direct sales in 26 countries. Regional Turnover: ~ 300 M SEK. - Restructured the Nordic region and installed a management team- Drove regional rebranding and launch, incl. a new sales-driven catalogue system with monthly sales brochures, resulting in greater sales force productivity- Centralized logistics and warehousing (Danish hub), realizing cost savings; expanded the distributor organization- Grew sales in three of four markets

Packaging trading company active in Sweden, Denmark and Norway. A service-minded, flexible local provider of customized solutions backed by global manufacturers. Supplier to top brands, incl. Unilever and Cambells. - Tasked with expanding into new business areas: packaging for Food and Medical industries- Created a single, unified 6-member management team representing key leaders from different group companies - Spearheaded the rapid development and implementation of a new strategy and organization- Repositioned company; created new marketing platform launched at a major packaging fair- Opted to exit the company due to Group financial issues

International cosmetics group active in manufacturing and marketing a full range of products distributed via direct sales in more than 60 countries. The Swedish company was founded in 1967.Regional Business Manager, Scandinavia (Denmark, Sweden, Norway, Finland) 2001 – 2003Member of the Scandinavian Management Team  - Initiated and co-led the restructuring of the Scandinavian organization  - Optimized and aligned all business models and systems in the region - Centralized the region’s distribution, establishing a hub in Sweden - Led international projects, incl. implementation of new CRM system and balanced scorecard; sales and productivity project in the Baltic region - Served as internal advisor to the Norwegian management team during a major business transformationManaging Director Sweden 1998 – 2000Responsible for the group’s operations in Sweden. Turnover of ~ 200 M SEK with a sales force of 14,500 part-time distributors and 65 employees. - Reversed long time trend of decreasing turnover, realizing 3 years of steady turnover growth, incl. doubled profit in 2000Sales Manager 1996 – 1998Responsible for the Swedish sales department: 10 employees and 14,500 part-time distributors.  - Restructured the field organization

Swedish net provider for mobile phones focused on mobile communication for business enterprises. - Built business with existing clients; signed more than 100 new clients to the customer base- Led development projects, creating ~ 10,000 new users during this brief period

The leading telecommunications retail company in southern Sweden.- Built a system sales department, incl. leadership of 10 employees- Set up the in-house training academy for sales representatives

One of the region’s fastest growing telecommunications companies providing SMEs with complete telecommunication solutions. Acquired by Ocom AB in 1994.- Led all daily operations, incl. the 14-member team- Achieved yearly growth of + 200%