Johan Winbladh Email & Phone Number

Helsingør, Dk

Københavnsområdet, Danmark

Senior project manager / program manager handling various framework and transformation tracks for the entire Danish Tax Agency including:> Enterprise architecture framework, standards and tools> Information architecture framework, standards and tools> development of Data Governance and Data Management standards and dataquality frameworks> implementation, communication and education related to policies and standards> capability development of technology operations ; ex. proces automatisation, Machine Learning, BI solutions. | IT Program & Project Management | Digital Transformation | Organizational change | Proces improvements | Big Data | Architecture | Agile - Scrum |

> CBS: Lecturing international MBA candidates in business development> Syddansk Universitet (SDU): Lecturing postgraduate business professionals in project management> Freelance business consultant

Edinburgh, Storbritannien

Copenhagen Area, Denmark

GroupM is the world's largest marketing group (WPP) and is the parent to MediaCom, Mindshare, Maxus, MEC, Xaxis and other agencies. Across the Nordics, the agency group spans 35 business units and 1250 people. The challenge was to get on top of many digital development projects, transform and align operation, introduce smarter ways of working, increase collaboration and implement intelligent use of big data. Fortunately people were enthusiastic! When all were successfully implemented, my assignment was terminated. I am proud of the feedback given by topmanagement - see recommendations section.►Performed business process analysis, established an enterprise business change program and built a project office with portfolio of 20 IT projects►Reduced marketing campaign proces time by 10-20% in all nordic agencies, allowing for more business development, improving client value and employee satisfaction.► Developed large datadriven cloudbased dashboards (KPI cockpits) to strengthen analysis, planning and performance reporting for client managers. The implemented BI tool increased agencies' profitability.►Facilitated and implemented Lean culture of continuous improvements, best practises and collaborative links between strategy, sales and operations. Also in Poland and Holland.► Aligned business process around core financial aspects (ordering, invoicing and reporting) and developed cloudbased BI software that removed 95% of order handling time.| IT Program & Project Management | Enterprise architecture | Big Data Innovation | Business Analysis & Transformation | Proces improvements | Organizational implementation | BI Development | ERP Best Practice | Agile - Scrum | Kanban |

Århus Area, Denmark

StartupLab is a central part of the entrepreneurship ecosystem in Aarhus and is designed to help 200 entrepreneurs get their companies off ground by 18-month accelerator programs. I help with business models & strategies, product development and digital marketing.

Brussels, Belgium

Evaluation of 'ICT innovation and research' proposals, provide funding and ensure progress of actions within the € 658 mio. framework 'Horizon 2020' ► Funding and overseeing a 2.5 year pan-european campaign ► Continuous consultancy on strategies, organisation and execution ► The campaign reached 15 mio. people on 426 channels (online, social, TV, radio, print, events)| Resource plans | Financial control | Campaign optimization | Marketing | Communication Strategy | Digital analysis | Entreprenuership support |

Københavnsområdet, Danmark

Danish Media Association is the National Industry Body for 500 companies and 1000 media. IAB (interactive Advertising Bureau) is a global body for the online ad industry.► Project assigned to drive development and commercialization of the mobile media and advertising market. ► Created seminars, networks and conferences for up to 300 people to exchange knowledge, cases and research► Educated the entire market, advertisers and agencies through best practises, insight and a comprehensive guide / cookbook (https://goo.gl/yKRXWy)| Market Research & Analytics | Business Development | Stakeholder Management | Digital marketing strategy | Effect measurement |

Copenhagen Area, Denmark

► Lead Organizer of the energized 'StartUp Weekend Copenhagen Media' for 125 entreprenuers. 15 tech, marketing and content companies were created. Intense media coverage ensured industry awareness. More http://cphmedia.startupweekend.org► Lead Organizer of 'Innovation City CPH', an exciting project to establish a large scale hub to bring together startups, academic and private sector through collaboration, sharing ideas and knowledge. More http://www.medieinnovation.dk/innovation-center-cph/innovation► Candidate lecturer on innovation & management at AAU, ITU and DMJX. Freelance Business development consultant / advisor| Facilitating innovation | Business model development | Project Management | Entrepreneurship mentoring | Events & Training |

Recruited to design, develop and manage all digital parts of TV 2’s most ambitious entertainment flagship, "Voice - Danmarks største Stemme”. The amazing team consisted of 30 developers, journalists and partners. Case story: http://www.medieinnovation.dk/crossmedia-dmjx/ ► Strategy building, creative concepts, content and tech development on 15 channels with 100 touchpoints (web, mobile, Facebook, Twitter, iTunes, TV integration etc. )► The 3-month show with 1.1 mio. tv viewers became TV 2's most succesful venture since 1999. ► Engagement ratio on digital channels was twice as high as for X-factor and 'Vild Med Dans' !► Developed new revenue channels and instituted best practices internally for future crossmedia collaboration and integration| Team Leadership | Digital analytics | Application development | Brandbuilding | Resource planning | Social media | CMS implementation | Business development | UX | Content management | Consumer engagement | Concept development |

The Chief Editorial Dept. is executively responsible for all TV, radio and online channels, strategies, budgets, developments and content/product output. I was responsible for identifying growth opportunities and drive innovation across social, mobile and web. Dr.dk is one of Denmarks most popular and content rich websites reaching 1.5 mio weekly users in 2010.► Working all over the organisation with great people to improve UX and engagement in news, entertainment, education, lifestyle and health areas.► Built several cool #1 iOS apps, engaging SoMe for 100.000+ users and high tech streaming solutions across web, mobile and smart TV► Rewarded with several bonuses and industry awards for outstanding strategic work ► Headed 3 digital innovation consortiums together with academia and the private sector.► Frequent speaker at conferences and key member in commercial industry and marketing networks| Digital Strategy | Application development | Innovation consortiums | Investment plans | Communication | Project Management | Negotiation | Media & content | Creative Concepts | Brand Management |

Recruited to build a new Digital Analytics Team. The knowledge reached the entire organisation which qualified digital strategies, improved customers brand experience and prioritized tech investments.► Developed best practises, Data analytics tools and knowledge sharing structures► New concept launches included podcast, web TV , sms voting > TV, youth community and databases.► Gained industry acknowledgement for contributing to grow dr.dk from a mediocre traffic position to #1 media website► Co-managed a succesful Future Study project that transformed the entire organisation into a modern crossmedia corporation| Consumer Insights | Data management | Cultural change | Digital analytics | Market research | Team manager |

Geneva, Switzerland

Recruited to oversee international digital multichannel projects at the industry body 'European Broadcasting Union' in collaboration with 87 broadcasters from 56 countries with a weekly audience of 650 mio. people. The power and energy of this is simply breathtaking and thrilling!► Promoting and expanding strategic industry interests and initiatives on new media platforms. ► Drive collaboration across countries to leverage insight, innovation and business development.► Implemented and aligned pan-European digital services for Eurovision Song Contest across digital platforms (web, mobile, tablets, smart tv) in 43 countries reaching 650 mio. users.

Copenhagen Area, Denmark

Agency.com was the worlds largest interactive marketing agency at the time, with offices across US, Europe and Asia.► I provided strategic services, developed revenue opportunities and created User Experiences ►E-commerce clients included Danske Spil, Norsk Tipping, Disney, Eurosport, TDC, Viasat etc.► In Denmark, the team provided a 90% revenue increase.| Business development | Digital strategy | UX | Ideation workshops | Project Management | Market research | E-commerce |

Independent production management and sound design for 50+ companies with extensive adventure travelling around the world. When online media emerged, I switched career to become a digital pioneer.► Created 30 thrilling movies, magic TV drama and about 170 exciting documentaries, fun commercials, etc. See imdb.com► Production and postproduction planning, design, supervision and staff responsibility. ► Part of staff on awarded movies ex. “The Idiots” by Lars von Trier (won Cannes Palmes 'Or), “Wolfgang” by Anders Thomas-Jensen (nominated Oscar / US Academy Award) and“Lærerinden/All Things Fair” by Bo Wiederberg (won Berlin Silver Bear). Personally nominated Best Sound Design Award by Danish Film Academy.

Mba - Master Of Business Administration

Organisation, Strategy, Project management, Marketing, Finance, Economics, Accounting, Negotiation,

Safe® 4.6 Agilist (Sa) - Leading Safe

Scrum Master Certified (Smc™)

Diploma In Business Management, Mini-Mba

Business Development and Strategy, Performance Management, Organisational theory, Innovation, Value-creating Management, Change.

Certified Lean Manager (Proces Improvement, Kanban)

Prince 2, Project Management

Diploma In Multimedia Design And Communication

Marketing, Communication, Project management, Sociology, Media law, Journalism, Programming

Hd - Business Administration, (Single Courses)

IT & Industry Analysis + Business Economics & Finance

Academy Foundation Degree In Business Management:, (Single Courses)

Finance and Accounting + Leadership & Organisational Theory