What do your customers know about your business, that you don’t? Critical Activities unlocks your customers' perspective, to reliably boost business results. Book a 'customer insight review' to see how customer conversations can grow sales & profits. Please connect or go to www.critical-activites.comHaving worked with entrepreneurial startups since my early 20s, I’ve spent a significant part of my career with top teams, managing businesses, training and coaching business leaders. There was often a missing piece in the conversation - 'the customer perspective.' When it came to customer service, there were misunderstandings about what the customer regarded as most important.The remedy was simple. Ask the customer. And listen in a structured way. The yield from this surprised everyone, including myself. By inviting customers to be a source of advice, top teams can be confident that their strategies are based on what their customers actually want, not guesswork or ‘feel good’ stories.As an independent Voice of the Customer specialist, I work with clients to gather the advice they need from their customers, revealing crucial insights that become the bedrock of their success.Always happy to explore the benefits we’ve delivered elsewhere, and if they could apply to your business. Please connect or go to www.critical-activities.com.