John Jeffrey Email & Phone Number

London, England, United Kingdom

🔹Working collaboratively through Cross Functional Teams to Direct Gross Sales Value exceeding £13M and volume of 1.5M cases for Tesco Group🔹Successfully negotiated market driven Cost Price Increases, contributing to an additional £1.5M in GSV🔹Exceeded annual sales targets with current year numbers surpassing 1M 9L cases and Gross Sales of £16M, achieving 92% of the overall budget for 2023-2024.🔹Managed and planned listings, promotional activities, pricing, invoicing, accruals, NPD, service operations, and supply chains.🔹Collaborated with Commercial Finance and Customer Marketing to develop budget plans, leveraging promotional effectiveness, market pricing, and EPOS data to boost volume and revenue.🔹Secured two new Christmas Liqueur lines worth £120,000 GSV🔹Streamlined SKU alignment between Tesco and One Stop, saving £30K in production costs and reducing COGS, storage costs, and business complexity.🔹Played a key role in the Cross-Functional Team managing the £18M GSV Own Label Tender, contributing to executive reviews and strategic decision-making.

London Area, United Kingdom

London, United Kingdom

🔹Formulated and executed strategic plans for key accounts in the On-Trade sector, focusing on strong relationship building and market penetration in London and the South.🔹Achieved a 66% growth in Rose Pubs, reaching an annual volume of 3,000 9L cases, and secured a second 2-year contract.🔹Planned, recruited, and managed a team of 7 Business Development Executives nationwide, driving team performance and sales excellence.🔹Secured new business with notable clients including TGI Friday, Incipio Group, Wells & Co, Asahi UK, Brakspear, Wadsworth, and Hall & Woodhouse.🔹Managed luxury and specialist retail accounts, ensuring successful listings and activations for brands like Don Papa Rum and The Don Papa Limited Edition Range.🔹Drove significant YOY volume growth in Youngs (+21%) and Fullers (+15%), establishing new stockists and enhancing rate of sale.🔹Achieved a remarkable 23% YOY volume growth in National & Regional Wholesale and an 89% YOY increase in online sales.🔹Orchestrated over 400 new listings and 200 brand activations across London, contributing to annual volumes exceeding 21,000 9L cases and a turnover of £3.2M.

London

🔹Recruited, trained, and managed a national team of 7 Business Development Executives (BDEs), driving high performance and cohesive team dynamics.🔹Oversaw key southern-based wholesale accounts including Matthew Clark, Bibendum, Amathus, Speciality Drinks, Enotria Coe, Nectar, Venus, Hills Prospect, ensuring strong relationships and high sales volumes.🔹Managed retail accounts such as Majestic Wine, 31 Dover, Harvey Nichols, Selfridges, and Amazon, achieving significant market penetration and brand visibility.🔹Developed and executed strategic sales plans tailored to each account, driving growth and achieving sales targets.🔹Implemented training programs to enhance team skills and product knowledge, fostering a culture of continuous improvement.🔹Coordinated with cross-functional teams to streamline operations and optimize supply chain processes, ensuring efficient service delivery.🔹Facilitated successful handover of accounts to the growing QB UK team in 2018, ensuring a smooth transition and maintaining client satisfaction.🔹Utilized market insights and customer feedback to inform sales strategies and product development, enhancing market responsiveness and competitiveness.

Stourton, United Kingdom

🔹Played a crucial role in the development and execution of the Sales, Revenue, and Marketing Plan for the £4.5M craft distillery.🔹Managed and trained a team of UK Sales Executives, Brand Ambassador, and U.S. Sales Manager, driving team performance and market growth.🔹Cultivated strong relationships with international distributors and stakeholders, enhancing brand recognition and market presence.🔹Achieved sales of 25K bottles in the first year, reaching 45K bottles by June 2016, contributing to a £1M turnover and a 300% increase compared to the previous year.🔹Positioned Cotswold’s Gin as the 9th best-selling super-premium gin over £30 according to Nielsen Off Trade data.🔹Secured national listings for Cotswolds Distillery products in M&S, Majestic Wines, and Oddbins, and expanded distribution to 14 countries.🔹Developed and implemented robust sales and marketing strategies, aligning with overall business objectives and driving revenue growth.🔹Directed logistics and export operations, ensuring efficient and timely distribution of products to international markets.

London, United Kingdom

🔹Established and operated a consultancy specializing in sales, marketing, and import/export for the drinks industry, achieving significant market penetration and brand development.🔹Demonstrated entrepreneurial success by running the business independently without borrowed capital, achieving profitability and growth.🔹Managed logistics, import, and export operations, ensuring smooth workflow and operational efficiency.🔹Engaged in freelance sales and contract work, enhancing industry contributions and expanding professional network.🔹Provided comprehensive sales and marketing strategies for start-ups and SMEs, driving notable growth and market presence.🔹Solely managed invoicing and financial operations, ensuring accuracy and efficiency in financial management.🔹Successfully imported and marketed a diverse range of premium spirits, establishing a strong market presence.🔹Achieved key performance metrics, emphasizing accomplishments and the impact on business growth.

London, United Kingdom

🔹Formulated and executed robust sales and marketing strategies, aligning with organizational goals and driving business growth.🔹Led the redesign, repackaging, and relaunch of Edgerton Pink Gin, reducing COGS and improving consumer appeal.🔹Secured national listings and distribution in over 10 countries, transforming the brand into a 4,500 9-litre case success.🔹Developed various beverages, including 'Bluey' Lager, 'Borska' Vodka, 'Careta' Spirit Beer, 'Lion D'Or' premium cider, and 'Gemstone' Luxury Gin.🔹Sourced bespoke bottle designs from China for 'Pelham’s London Dry Gin', enhancing product differentiation.🔹Directed creation of annual sales and marketing plans, ensuring cohesive business/revenue growth strategies.🔹Engaged with key stakeholders to foster strong professional relationships and enhance market influence.🔹Drove brand awareness through targeted marketing campaigns, events, and promotions, achieving significant market penetration.

London, United Kingdom

🔹Spearheaded strategic initiatives to drive market expansion in the UK and Ireland, achieving 8% growth in 2011 and 22% growth in 2012.🔹Strengthened professional relationships with key stakeholders, enhancing the company's reputation and market influence.🔹Identified and capitalized on new market segments, product opportunities, and distribution channels.🔹Facilitated 37% growth in the London On-Trade sector through prestigious pouring agreements.🔹Appointed a new distributor, Findlater, in Ireland, securing a listing with Tesco and doubling sales volume.🔹Elevated Stolichnaya Vodka to the fastest-growing vodka in the UK's "Off Trade" channel during Christmas 2011.🔹Developed and executed strategic sales and marketing plans, driving revenue growth and market share expansion.🔹Managed key accounts, ensuring optimal product placement, promotional activities, and sales performance.

London, United Kingdom

🔹Developed listings for over 360 premium London bars, hotels, and restaurants, driving brand awareness and market penetration for Akvinta Vodka.🔹Managed a sales team of three business development executives and a brand ambassador, achieving high performance and sales growth.🔹Organized and led promotional events, including the UKBG Akvinta Grand Prix cocktail competition, enhancing brand visibility.🔹Managed an annual sales and marketing budget of £600K, focusing on effective reporting and evaluation.🔹Achieved the No. 3 Super Premium Vodka position in the UK in 2010, reaching sales volumes of 3,000 9L cases.🔹Executed integrated sales and marketing plans, driving successful listings, pouring agreements, and consumer media engagements.🔹Established strong professional relationships with key stakeholders, enhancing market influence and brand recognition.🔹Drove significant growth in market share and sales volume through strategic account management and promotional activities.

London, United Kingdom

🔹Led and supported the Field Sales Division, achieving a 100% increase in call productivity, a 74% growth in value-per-call, and a 70% surge in transfer orders.🔹Identified and capitalized on a £22M volume and distribution opportunity in Convenience Retail through meticulous market modeling and analysis.🔹Formulated and executed action and investment plans, realizing significant potential and growth.🔹Developed a new pack strategy for Guinness cans, achieving a 28% year-over-year contribution increase.🔹Introduced Smirnoff Ice 4 and 6 price-mark packs, leading to a volume increase of 15,000 cases.🔹Project-managed the production of Bell’s Whisky in a 6-bottle case, delivering an additional 35,000 cases at Christmas and generating £1M in incremental profit.🔹Recruited, developed, and managed a new Convenience Retail Van Sales Operation, engaging with 2,500 outlets and enhancing visibility and distribution.🔹Conceived and implemented a new On-Trade Wholesale Christmas promotional plan, achieving a 20% cost saving equivalent to £1.75M.

London, United Kingdom

🔹Achieved notable sales of 215,000 cases of spirits (£5M) and 335,000 cases of Guinness (£2.3M GP).🔹Demonstrated impressive sales growth, increasing cases by 42.3% in 2000-2001 and by 16% in 2001-2002.🔹Transitioned 32,000 cases of Smirnoff Vodka 70cl to a direct supply model, valued at £1M in turnover.🔹Implemented cost-saving measures, realizing £1.5M (12%) from the promotional and A&P budget.🔹Formulated and executed effective sales strategies, driving notable growth in market share and sales volume.🔹Managed key accounts, ensuring optimal product placement, promotional activities, and sales performance.🔹Collaborated with cross-functional teams to enhance product visibility and market penetration.🔹Achieved significant incremental growth through strategic account management and relationship building.

Harlow

🔹Managed Order Capture, Telesales, and Data teams post-merger, ensuring seamless integration of complex inventory and data systems.🔹Successfully introduced and established outbound tele-selling operations, enhancing customer reach and sales efficiency.🔹Streamlined order processing and data management workflows, resulting in improved accuracy and reduced processing times.🔹Led team training initiatives to elevate performance standards and foster a culture of proactive customer engagement.🔹Implemented new data tracking systems, providing detailed sales performance insights and supporting strategic decision-making.🔹Coordinated cross-departmental efforts to optimize customer service operations, enhancing overall customer satisfaction.🔹Developed and executed strategies for managing high-volume order capture, ensuring consistent and reliable service delivery.🔹Fostered a collaborative team environment, promoting effective communication and interpersonal skills across the team.

South East England

🔹Spearheaded key on-trade free trade account sales and business development for Courage Brooklands, driving significant revenue growth.🔹Managed customer services, complaints, local marketing, and telesales teams, ensuring high levels of customer satisfaction and operational efficiency.🔹Successfully rolled out Fosters 'Fostralia' trade marketing activity and relaunched Holsten Pils, boosting brand visibility and sales.🔹Project managed the merger of Acton and Tottenham delivery depots into a new Greenford super-depot, overseeing phased transfer of orders and deliveries.🔹Recruited and trained a new team of 12 Telesales Account Managers, enhancing sales performance and customer service capabilities.🔹Implemented effective complaint resolution processes, improving customer retention and loyalty.🔹Coordinated local marketing initiatives, driving brand awareness and customer engagement across the region.🔹Optimized call center development, improving efficiency and response times, and fostering strong customer relationships.

Thame

🔹Led new business development initiatives for a leading field marketing company, securing major clients including Duckhams Oils.🔹Managed the national tobacco fixture merchandising program for Gallaher Tobacco, ensuring high standards of execution and client satisfaction.🔹Developed and implemented strategic sales plans, achieving significant new business growth and expanding market presence.🔹Fostered strong professional relationships with key stakeholders, enhancing business opportunities and customer loyalty.🔹Delivered outstanding sales performance through effective negotiation and persuasive communication skills.🔹Conducted market analysis to identify potential business opportunities and inform strategic decision-making.🔹Coordinated with cross-functional teams to ensure seamless implementation of marketing and sales initiatives.🔹Maintained meticulous attention to detail in all aspects of account management, ensuring exceptional service delivery and client satisfaction.

Luton, Dunstable And Milton Keynes

🔹Managed free trade beer, cider, and wine & spirit sales to pubs, clubs, bars, restaurants, and hotels, driving substantial sales growth.🔹Recognized as a winner of the Munich Sales Incentive and Sales Team of the Year for exceptional performance and contribution.🔹Developed and maintained strong relationships with key accounts, ensuring high levels of customer satisfaction and loyalty.🔹Implemented strategic sales processes, achieving notable increases in sales volumes and market share.🔹Negotiated and secured new business contracts, contributing to the overall success and profitability of the company.🔹Conducted thorough market research to identify emerging trends and inform sales strategies.🔹Demonstrated excellent interpersonal skills, fostering a collaborative and results-driven team environment.🔹Utilized attention to detail to ensure accuracy in sales reporting and inventory management, supporting informed decision-making.

Suffolk

🔹Oversaw all aspects of boat building operations, ensuring high-quality production and efficient workflow management.🔹Managed a team of skilled craftsmen, promoting a culture of excellence and continuous improvement.🔹Developed and implemented operational strategies to optimize production processes and reduce costs.🔹Ensured compliance with industry standards and regulations, maintaining a strong reputation for quality and reliability.🔹Fostered strong relationships with suppliers and customers, enhancing business opportunities and customer satisfaction.🔹Directed financial management, including budgeting, cost control, and financial reporting, ensuring fiscal responsibility.🔹Coordinated marketing and sales efforts to promote products and drive business growth.🔹Demonstrated strong leadership and management skills, contributing to the overall success and profitability of the company.

Greater Boston Area

🔹Managed the production and installation of custom fabric graphics and flags, ensuring high standards of quality and customer satisfaction.🔹Oversaw day-to-day operations, including production scheduling, inventory management, and staff supervision.🔹Developed and executed strategic plans to drive business growth and expand market presence.🔹Maintained strong relationships with clients, suppliers, and industry partners, fostering business development and collaboration.🔹Implemented process improvements to enhance efficiency and reduce production costs.🔹Directed financial operations, including budgeting, forecasting, and financial analysis, ensuring sound financial management.🔹Coordinated marketing initiatives to promote products and services, increasing brand visibility and customer engagement.🔹Demonstrated exceptional problem-solving and decision-making skills, ensuring smooth operations and successful project completion.

Bsc, Biological Sciences

Activities and Societies: Edinburgh University Windsurfing Club, Edinburgh University Rugby Club, RYA Qualified Sailing.

I Learned Everything At That School, Biology, General

Activities and Societies: 🔹Head Boy (1981-1982) 🔹Awarded School Rugby Colours for Courage, Determination, and Skill 🔹Member of 1st Rhu Sea.

Great School, Fond Memories

Activities and Societies: 🔹1st Rhu Sea Scouts 🔹Chairman of 1st Rhu Venture Scouts 🔹Awarded 1st Team Rugby Colours 🔹School Captain 🔹Head.