John Jeffrey

John Jeffrey Email and Phone Number

Senior Sales Manger | Strategic Leader in FMCG | Consultant | Driving Revenue Growth and Market Expansion in the Alcoholic Drinks Industry @ Quintessential Brands Group
london, london, united kingdom
John Jeffrey's Location
Woodbridge, England, United Kingdom, United Kingdom
John Jeffrey's Contact Details

John Jeffrey personal email

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John Jeffrey phone numbers

About John Jeffrey

Dynamic and results-driven Sales Director with over 35 years of expertise in the FMCG sector, particularly within the alcoholic drinks industry. Recognized for exceptional leadership and strategic acumen in managing top-tier accounts, driving substantial revenue growth, and spearheading market expansion. Adept at overseeing joint ventures, new product development, and relaunching iconic brands. Proven track record in delivering impressive sales results and enhancing market presence for leading brands across the UK and internationally.My professional journey includes a significant tenure at Quintessential Brands Group, where I have excelled as a Senior Commercial Manager, leading strategic initiatives and managing relationships with major retailers such as Tesco, Sainsbury's, Asda, and Morrisons. I have consistently exceeded sales targets, negotiated successful contracts, and introduced innovative solutions to streamline operations and reduce costs. My expertise spans across on-trade and off-trade channels, with a solid foundation in commercial brand strategy, market analysis, and stakeholder management.I bring a comprehensive understanding of the market dynamics and a keen ability to identify and capitalize on growth opportunities. My leadership is characterized by a collaborative approach, fostering cross-functional teamwork to achieve organizational goals. Having run my consultancy for a decade, I possess a unique entrepreneurial mindset, which has been instrumental in driving new business development and achieving notable market penetration for start-up and SME premium spirits brands globally.I am now seeking to leverage my extensive experience and strategic vision in a senior sales leadership role, such as Sales Director, Head of Sales, or Senior National Account Manager. My goal is to contribute to the success of a forward-thinking organization by driving sales excellence, expanding market share, and fostering lasting business relationships.

John Jeffrey's Current Company Details
Quintessential Brands Group

Quintessential Brands Group

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Senior Sales Manger | Strategic Leader in FMCG | Consultant | Driving Revenue Growth and Market Expansion in the Alcoholic Drinks Industry
london, london, united kingdom
Website:
quintessentialbrands.com
Employees:
153
John Jeffrey Work Experience Details
  • Quintessential Brands Group
    Commercial Manager Uk Off Trade, Tesco Group
    Quintessential Brands Group Jan 2024 - Present
    London, England, United Kingdom
    🔹Working collaboratively through Cross Functional Teams to Direct Gross Sales Value exceeding £13M and volume of 1.5M cases for Tesco Group🔹Successfully negotiated market driven Cost Price Increases, contributing to an additional £1.5M in GSV🔹Exceeded annual sales targets with current year numbers surpassing 1M 9L cases and Gross Sales of £16M, achieving 92% of the overall budget for 2023-2024.🔹Managed and planned listings, promotional activities, pricing, invoicing, accruals, NPD, service operations, and supply chains.🔹Collaborated with Commercial Finance and Customer Marketing to develop budget plans, leveraging promotional effectiveness, market pricing, and EPOS data to boost volume and revenue.🔹Secured two new Christmas Liqueur lines worth £120,000 GSV🔹Streamlined SKU alignment between Tesco and One Stop, saving £30K in production costs and reducing COGS, storage costs, and business complexity.🔹Played a key role in the Cross-Functional Team managing the £18M GSV Own Label Tender, contributing to executive reviews and strategic decision-making.
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  • Quintessential Brands Group
    Commercial Manager Off Trade
    Quintessential Brands Group Apr 2020 - Present
    London Area, United Kingdom
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  • Quintessential Brands Group
    Commercial Manager Multiple On Trade And Route To Market
    Quintessential Brands Group Sep 2018 - Mar 2020
    London, United Kingdom
    🔹Formulated and executed strategic plans for key accounts in the On-Trade sector, focusing on strong relationship building and market penetration in London and the South.🔹Achieved a 66% growth in Rose Pubs, reaching an annual volume of 3,000 9L cases, and secured a second 2-year contract.🔹Planned, recruited, and managed a team of 7 Business Development Executives nationwide, driving team performance and sales excellence.🔹Secured new business with notable clients including TGI Friday, Incipio Group, Wells & Co, Asahi UK, Brakspear, Wadsworth, and Hall & Woodhouse.🔹Managed luxury and specialist retail accounts, ensuring successful listings and activations for brands like Don Papa Rum and The Don Papa Limited Edition Range.🔹Drove significant YOY volume growth in Youngs (+21%) and Fullers (+15%), establishing new stockists and enhancing rate of sale.🔹Achieved a remarkable 23% YOY volume growth in National & Regional Wholesale and an 89% YOY increase in online sales.🔹Orchestrated over 400 new listings and 200 brand activations across London, contributing to annual volumes exceeding 21,000 9L cases and a turnover of £3.2M.
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  • Quintessential Brands Group
    Sales Manager South (Marblehead Brand Development)
    Quintessential Brands Group Oct 2016 - Aug 2018
    London
    🔹Recruited, trained, and managed a national team of 7 Business Development Executives (BDEs), driving high performance and cohesive team dynamics.🔹Oversaw key southern-based wholesale accounts including Matthew Clark, Bibendum, Amathus, Speciality Drinks, Enotria Coe, Nectar, Venus, Hills Prospect, ensuring strong relationships and high sales volumes.🔹Managed retail accounts such as Majestic Wine, 31 Dover, Harvey Nichols, Selfridges, and Amazon, achieving significant market penetration and brand visibility.🔹Developed and executed strategic sales plans tailored to each account, driving growth and achieving sales targets.🔹Implemented training programs to enhance team skills and product knowledge, fostering a culture of continuous improvement.🔹Coordinated with cross-functional teams to streamline operations and optimize supply chain processes, ensuring efficient service delivery.🔹Facilitated successful handover of accounts to the growing QB UK team in 2018, ensuring a smooth transition and maintaining client satisfaction.🔹Utilized market insights and customer feedback to inform sales strategies and product development, enhancing market responsiveness and competitiveness.
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  • The Cotswolds Distillery
    Director Of Sales Export & Logistics
    The Cotswolds Distillery Jan 2015 - Oct 2016
    Stourton, United Kingdom
    🔹Played a crucial role in the development and execution of the Sales, Revenue, and Marketing Plan for the £4.5M craft distillery.🔹Managed and trained a team of UK Sales Executives, Brand Ambassador, and U.S. Sales Manager, driving team performance and market growth.🔹Cultivated strong relationships with international distributors and stakeholders, enhancing brand recognition and market presence.🔹Achieved sales of 25K bottles in the first year, reaching 45K bottles by June 2016, contributing to a £1M turnover and a 300% increase compared to the previous year.🔹Positioned Cotswold’s Gin as the 9th best-selling super-premium gin over £30 according to Nielsen Off Trade data.🔹Secured national listings for Cotswolds Distillery products in M&S, Majestic Wines, and Oddbins, and expanded distribution to 14 countries.🔹Developed and implemented robust sales and marketing strategies, aligning with overall business objectives and driving revenue growth.🔹Directed logistics and export operations, ensuring efficient and timely distribution of products to international markets.
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  • Provenance Marketing Ltd
    Managing Director, Owner & Founder
    Provenance Marketing Ltd Apr 2006 - Oct 2016
    London, United Kingdom
    🔹Established and operated a consultancy specializing in sales, marketing, and import/export for the drinks industry, achieving significant market penetration and brand development.🔹Demonstrated entrepreneurial success by running the business independently without borrowed capital, achieving profitability and growth.🔹Managed logistics, import, and export operations, ensuring smooth workflow and operational efficiency.🔹Engaged in freelance sales and contract work, enhancing industry contributions and expanding professional network.🔹Provided comprehensive sales and marketing strategies for start-ups and SMEs, driving notable growth and market presence.🔹Solely managed invoicing and financial operations, ensuring accuracy and efficiency in financial management.🔹Successfully imported and marketed a diverse range of premium spirits, establishing a strong market presence.🔹Achieved key performance metrics, emphasizing accomplishments and the impact on business growth.
  • Edgerton Pink Gin
    Director Of Sales & Marketing
    Edgerton Pink Gin Oct 2012 - Jun 2014
    London, United Kingdom
    🔹Formulated and executed robust sales and marketing strategies, aligning with organizational goals and driving business growth.🔹Led the redesign, repackaging, and relaunch of Edgerton Pink Gin, reducing COGS and improving consumer appeal.🔹Secured national listings and distribution in over 10 countries, transforming the brand into a 4,500 9-litre case success.🔹Developed various beverages, including 'Bluey' Lager, 'Borska' Vodka, 'Careta' Spirit Beer, 'Lion D'Or' premium cider, and 'Gemstone' Luxury Gin.🔹Sourced bespoke bottle designs from China for 'Pelham’s London Dry Gin', enhancing product differentiation.🔹Directed creation of annual sales and marketing plans, ensuring cohesive business/revenue growth strategies.🔹Engaged with key stakeholders to foster strong professional relationships and enhance market influence.🔹Drove brand awareness through targeted marketing campaigns, events, and promotions, achieving significant market penetration.
  • S.P.I. Spirits (Cyprus) Limited.
    Country Manager Uk And Ireland Stolichnaya Vodka
    S.P.I. Spirits (Cyprus) Limited. Jan 2011 - Sep 2012
    London, United Kingdom
    🔹Spearheaded strategic initiatives to drive market expansion in the UK and Ireland, achieving 8% growth in 2011 and 22% growth in 2012.🔹Strengthened professional relationships with key stakeholders, enhancing the company's reputation and market influence.🔹Identified and capitalized on new market segments, product opportunities, and distribution channels.🔹Facilitated 37% growth in the London On-Trade sector through prestigious pouring agreements.🔹Appointed a new distributor, Findlater, in Ireland, securing a listing with Tesco and doubling sales volume.🔹Elevated Stolichnaya Vodka to the fastest-growing vodka in the UK's "Off Trade" channel during Christmas 2011.🔹Developed and executed strategic sales and marketing plans, driving revenue growth and market share expansion.🔹Managed key accounts, ensuring optimal product placement, promotional activities, and sales performance.
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  • Adriatic Distillers D.O.O
    Sales And Marketing Director Akvinta Vodka
    Adriatic Distillers D.O.O Jun 2007 - Dec 2010
    London, United Kingdom
    🔹Developed listings for over 360 premium London bars, hotels, and restaurants, driving brand awareness and market penetration for Akvinta Vodka.🔹Managed a sales team of three business development executives and a brand ambassador, achieving high performance and sales growth.🔹Organized and led promotional events, including the UKBG Akvinta Grand Prix cocktail competition, enhancing brand visibility.🔹Managed an annual sales and marketing budget of £600K, focusing on effective reporting and evaluation.🔹Achieved the No. 3 Super Premium Vodka position in the UK in 2010, reaching sales volumes of 3,000 9L cases.🔹Executed integrated sales and marketing plans, driving successful listings, pouring agreements, and consumer media engagements.🔹Established strong professional relationships with key stakeholders, enhancing market influence and brand recognition.🔹Drove significant growth in market share and sales volume through strategic account management and promotional activities.
  • Diageo
    Commercial Planning Manager: Convenience - Cash & Carry Wholesale & Field Sales
    Diageo Aug 2002 - Mar 2006
    London, United Kingdom
    🔹Led and supported the Field Sales Division, achieving a 100% increase in call productivity, a 74% growth in value-per-call, and a 70% surge in transfer orders.🔹Identified and capitalized on a £22M volume and distribution opportunity in Convenience Retail through meticulous market modeling and analysis.🔹Formulated and executed action and investment plans, realizing significant potential and growth.🔹Developed a new pack strategy for Guinness cans, achieving a 28% year-over-year contribution increase.🔹Introduced Smirnoff Ice 4 and 6 price-mark packs, leading to a volume increase of 15,000 cases.🔹Project-managed the production of Bell’s Whisky in a 6-bottle case, delivering an additional 35,000 cases at Christmas and generating £1M in incremental profit.🔹Recruited, developed, and managed a new Convenience Retail Van Sales Operation, engaging with 2,500 outlets and enhancing visibility and distribution.🔹Conceived and implemented a new On-Trade Wholesale Christmas promotional plan, achieving a 20% cost saving equivalent to £1.75M.
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  • Diageo
    Key Account Manager Wholesale & Cash & Carry
    Diageo Aug 1999 - Jul 2002
    London, United Kingdom
    🔹Achieved notable sales of 215,000 cases of spirits (£5M) and 335,000 cases of Guinness (£2.3M GP).🔹Demonstrated impressive sales growth, increasing cases by 42.3% in 2000-2001 and by 16% in 2001-2002.🔹Transitioned 32,000 cases of Smirnoff Vodka 70cl to a direct supply model, valued at £1M in turnover.🔹Implemented cost-saving measures, realizing £1.5M (12%) from the promotional and A&P budget.🔹Formulated and executed effective sales strategies, driving notable growth in market share and sales volume.🔹Managed key accounts, ensuring optimal product placement, promotional activities, and sales performance.🔹Collaborated with cross-functional teams to enhance product visibility and market penetration.🔹Achieved significant incremental growth through strategic account management and relationship building.
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  • Diageo Gb
    Sales & Data Manager
    Diageo Gb Aug 1998 - Jul 1999
    Harlow
    🔹Managed Order Capture, Telesales, and Data teams post-merger, ensuring seamless integration of complex inventory and data systems.🔹Successfully introduced and established outbound tele-selling operations, enhancing customer reach and sales efficiency.🔹Streamlined order processing and data management workflows, resulting in improved accuracy and reduced processing times.🔹Led team training initiatives to elevate performance standards and foster a culture of proactive customer engagement.🔹Implemented new data tracking systems, providing detailed sales performance insights and supporting strategic decision-making.🔹Coordinated cross-departmental efforts to optimize customer service operations, enhancing overall customer satisfaction.🔹Developed and executed strategies for managing high-volume order capture, ensuring consistent and reliable service delivery.🔹Fostered a collaborative team environment, promoting effective communication and interpersonal skills across the team.
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  • Heineken
    Key Account Manager & Customer Services Manager
    Heineken Aug 1992 - Jul 1998
    South East England
    🔹Spearheaded key on-trade free trade account sales and business development for Courage Brooklands, driving significant revenue growth.🔹Managed customer services, complaints, local marketing, and telesales teams, ensuring high levels of customer satisfaction and operational efficiency.🔹Successfully rolled out Fosters 'Fostralia' trade marketing activity and relaunched Holsten Pils, boosting brand visibility and sales.🔹Project managed the merger of Acton and Tottenham delivery depots into a new Greenford super-depot, overseeing phased transfer of orders and deliveries.🔹Recruited and trained a new team of 12 Telesales Account Managers, enhancing sales performance and customer service capabilities.🔹Implemented effective complaint resolution processes, improving customer retention and loyalty.🔹Coordinated local marketing initiatives, driving brand awareness and customer engagement across the region.🔹Optimized call center development, improving efficiency and response times, and fostering strong customer relationships.
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  • Cpm Uk Limited
    Account Manager New Business
    Cpm Uk Limited Sep 1991 - Aug 1992
    Thame
    🔹Led new business development initiatives for a leading field marketing company, securing major clients including Duckhams Oils.🔹Managed the national tobacco fixture merchandising program for Gallaher Tobacco, ensuring high standards of execution and client satisfaction.🔹Developed and implemented strategic sales plans, achieving significant new business growth and expanding market presence.🔹Fostered strong professional relationships with key stakeholders, enhancing business opportunities and customer loyalty.🔹Delivered outstanding sales performance through effective negotiation and persuasive communication skills.🔹Conducted market analysis to identify potential business opportunities and inform strategic decision-making.🔹Coordinated with cross-functional teams to ensure seamless implementation of marketing and sales initiatives.🔹Maintained meticulous attention to detail in all aspects of account management, ensuring exceptional service delivery and client satisfaction.
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  • Allied Breweries, Ind Coope Sales Ltd
    Free Trade Account Manager
    Allied Breweries, Ind Coope Sales Ltd Oct 1988 - Sep 1991
    Luton, Dunstable And Milton Keynes
    🔹Managed free trade beer, cider, and wine & spirit sales to pubs, clubs, bars, restaurants, and hotels, driving substantial sales growth.🔹Recognized as a winner of the Munich Sales Incentive and Sales Team of the Year for exceptional performance and contribution.🔹Developed and maintained strong relationships with key accounts, ensuring high levels of customer satisfaction and loyalty.🔹Implemented strategic sales processes, achieving notable increases in sales volumes and market share.🔹Negotiated and secured new business contracts, contributing to the overall success and profitability of the company.🔹Conducted thorough market research to identify emerging trends and inform sales strategies.🔹Demonstrated excellent interpersonal skills, fostering a collaborative and results-driven team environment.🔹Utilized attention to detail to ensure accuracy in sales reporting and inventory management, supporting informed decision-making.
  • Classic Mouldings Inc.
    General Manager
    Classic Mouldings Inc. Jun 1987 - Sep 1988
    Suffolk
    🔹Oversaw all aspects of boat building operations, ensuring high-quality production and efficient workflow management.🔹Managed a team of skilled craftsmen, promoting a culture of excellence and continuous improvement.🔹Developed and implemented operational strategies to optimize production processes and reduce costs.🔹Ensured compliance with industry standards and regulations, maintaining a strong reputation for quality and reliability.🔹Fostered strong relationships with suppliers and customers, enhancing business opportunities and customer satisfaction.🔹Directed financial management, including budgeting, cost control, and financial reporting, ensuring fiscal responsibility.🔹Coordinated marketing and sales efforts to promote products and drive business growth.🔹Demonstrated strong leadership and management skills, contributing to the overall success and profitability of the company.
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  • Design Flag Company
    General Manager
    Design Flag Company Sep 1985 - Feb 1987
    Greater Boston Area
    🔹Managed the production and installation of custom fabric graphics and flags, ensuring high standards of quality and customer satisfaction.🔹Oversaw day-to-day operations, including production scheduling, inventory management, and staff supervision.🔹Developed and executed strategic plans to drive business growth and expand market presence.🔹Maintained strong relationships with clients, suppliers, and industry partners, fostering business development and collaboration.🔹Implemented process improvements to enhance efficiency and reduce production costs.🔹Directed financial operations, including budgeting, forecasting, and financial analysis, ensuring sound financial management.🔹Coordinated marketing initiatives to promote products and services, increasing brand visibility and customer engagement.🔹Demonstrated exceptional problem-solving and decision-making skills, ensuring smooth operations and successful project completion.

John Jeffrey Skills

Brand Management Trade Marketing Marketing Strategy Strategy Market Planning Brand Development New Business Development Sales Management Beer Management Sales Alcoholic Beverages P&l Management Project Management Customer Insight Commercial Planning Business Development Account Management Key Account Management Product Development Wine And Spirits Industry Beverage Industry Spirits Consultancy Gin Distributors Vodka London Market Key Account Development Market Analysis Horeca Pricing Entrepreneurship Leadership Sme Marketing Support Sme Marketing Retail Category Management Whisky Sales Operations Team Management Telesales Management Marketing Communications Fmcg Marketing Digital Marketing Commercial Marketing Integrated Marketing Shopper Marketing Social Media Marketing Marketing Management International Marketing Advertising Wine

John Jeffrey Education Details

Frequently Asked Questions about John Jeffrey

What company does John Jeffrey work for?

John Jeffrey works for Quintessential Brands Group

What is John Jeffrey's role at the current company?

John Jeffrey's current role is Senior Sales Manger | Strategic Leader in FMCG | Consultant | Driving Revenue Growth and Market Expansion in the Alcoholic Drinks Industry.

What is John Jeffrey's email address?

John Jeffrey's email address is jo****@****.com.au

What is John Jeffrey's direct phone number?

John Jeffrey's direct phone number is +44 1474 5*****

What schools did John Jeffrey attend?

John Jeffrey attended The University Of Edinburgh, Lomond School, Larchfield School, Helensburgh.

What are some of John Jeffrey's interests?

John Jeffrey has interest in Gin, Road Cycling, Member Of British Cycling, Whisky, Dis The London Marathon In 2002 In 3, Did The London Marathon In 2002 In 3, 53" Raising 2, Rya Coastal Skipper, Health, 500 For Mcmillan Cancer Care.

What skills is John Jeffrey known for?

John Jeffrey has skills like Brand Management, Trade Marketing, Marketing Strategy, Strategy, Market Planning, Brand Development, New Business Development, Sales Management, Beer, Management, Sales, Alcoholic Beverages.

Who are John Jeffrey's colleagues?

John Jeffrey's colleagues are Alice Ponsonby, Philip Petrogiannis, William Worzel, Jamie Cartledge, Dave Parkinson, Mike Sa, Emmanuel Favour.

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