Plan and manage primary research studies, including collection of operating data from more than 150 independent Goodwill corporations operating in North America and globally, generating nearly $2 billion in annual revenue, making the Goodwill organization the second largest non-profit in the U.S., behind The United Way.

Areas of expertise:Brand positioning strategyStrategic and tactical analysis of competitorsIndustry trend analysisScenario developmentSynthesis of research and briefings into insightsCross-industry best practices cases in marketingPpresentation review, critique and developmentDevelopment and moderation of brainstorming and war-gaming sessionsVertical industry experience:Telecommunications servicesWhite goodsFinancial ServicesHealth… Show more Areas of expertise:Brand positioning strategyStrategic and tactical analysis of competitorsIndustry trend analysisScenario developmentSynthesis of research and briefings into insightsCross-industry best practices cases in marketingPpresentation review, critique and developmentDevelopment and moderation of brainstorming and war-gaming sessionsVertical industry experience:Telecommunications servicesWhite goodsFinancial ServicesHealth Care InsuranceRetailPackaged GoodsPharmaceuticalsAutomotive Show less

I am part of a small team of strategists who on a global basis help our clients tackle a broad variety of problems with their business including but limited to brand positioning, market share loss, competitive speed to market, new product development. The assignments are as varied as the industry categories spanned by DraftFCB's accounts: automotive, packaged goods, financial services, technology, health care insurance, pharmaceuticals, education, telecommunications, information technology.… Show more I am part of a small team of strategists who on a global basis help our clients tackle a broad variety of problems with their business including but limited to brand positioning, market share loss, competitive speed to market, new product development. The assignments are as varied as the industry categories spanned by DraftFCB's accounts: automotive, packaged goods, financial services, technology, health care insurance, pharmaceuticals, education, telecommunications, information technology. Much of the work focuses on analysis of competitors' marketplace positions, often encompassing an holistic analysis of how leadership, culture, financial position, marketing and product strategies and capabilities combine to create differentiation, or fail to do so. The work includes an array of highly interactive approaches inciting clients to collaborate in formulating actionable strategies. Show less