John C. Email & Phone Number

Indianapolis, In, Us

Indiana, United States

Indianapolis, Indiana Area

In this evolved role within Matchbook's strategy department, I worked directly with partners to carry out brand and market research, identify insights and create fully realized strategic plans. I also generated the copy necessary to bring the brand and messaging goals I helped to set into reality. Additionally, I applied my knowledge of Google Ads & Analytics to place, monitor and edit campaigns, as well as extrapolate strategic insights from data that impacted ongoing strategies.

In my role within Matchbook's strategy department, I executed projects for clients ranging sectors including (but not limited to) consumer packaged goods, education, animal welfare and finance. My responsibilities included:- Corporate research- Situational and landscape analyses- Strategy generation- Marketing plan generation- Strategic content creation- Creative content creation

Indianapolis, Indiana

As a copywriter, I worked with partners across a wide range of industries including hospitality, food and drink, consumer packaged goods, insurance, animal welfare, corporate conferences, and beyond. In this role, I delivered content in a variety of voices and for a variety of formats including:- Social media- Web-based content- Eblasts and corporate communications- Audio and video content scripts