John Carabetta Email & Phone Number

• Qualified inbound leads and nurtured prospects with appropriate sales-funnel content; identified highly engaged leads to pass directly to Sales
• Worked with Field Marketing Team to define pipeline-campaign outcomes, analyzed campaign results, and applied feedback to improve the success of future campaigns
• Created email templates for campaign sales enablement
• Assigned leads in Salesforce and ensured stability of the lead process and procedures throughout the Sales organization
• Led Sales Team training in Salesforce lead response, conversion, tracking, and other management procedures
• Conducted regular review of all opportunities in Salesforce and updated them with accurate lead-source data

• Managed team of 10 BDRs:
• 2019: Generated $20M pipeline across 313 opportunities; increased BDR activity YoY by 100%
• 2020 (H1): Generated $9.1M in pipeline
• Designed BDR outreach procedure for both inbound and outbound activities; trained and evaluated all new hires
• Collaborated with other stakeholders within Rocket (i.e. Customer Success) to ensure proper alignment
• Continuously implemented operational improvements using analysis of current procedures and processes

• Generated and qualified opportunities through both inbound and outbound marketing activities
• Qualified leads and nurtured inbound inquiries using appropriate sales-funnel content
• Collaborated with extended Sales Team to prioritize efforts, refine selling strategies, share results, and plan next steps
• Developed relationships with customers to further qualify and nurture cross-selling, upselling activities; partnered with Account Executive in account management
• Consulted with Marketing to analyze marketing campaign outcomes and provide feedback to improve the success of future campaigns
• 160% pipeline quota (2018), 103% meetings quota (2018)

• Owned administration of Salesforce; set up users and data, supplied reports and customized dashboards
• Automated various tasks with workflows and third-party apps in Salesforce to increase efficiency of staff
• Maintained clean data, ensure accuracy of data when importing/exporting from separate platforms
• Supported staff with daily technology needs, troubleshoot problems with appliances/devices
• Administered communications systems, including phones and video conferencing

Park Ridge, NJ

Park Ridge, NJ

• Wrote and executed queries of database data (SQL, Oracle, Access)
• Analyzed demographic and transactional information, consolidated data into Loss Analysis Reports and influenced pricing structure
• Created loss triangles for different variables and metrics