Associate Publisher, Sound & Communications
Port Washington, New York, United States
March 2000 through September 2021Trade media for the professionals that design, integrate, specify and manage commercial audio and audio/video systems for venues, including education, hospitality, government, entertainment, corporate facilities, retail, stadiums/arenas, houses of worship and other venue verticals.• Led content direction, diversification and thought leadership by providing diverse marketing solutions and value-added programs resulting in maintenance of industry leadership as an information source. • Oversaw revenue growth of 350% by leading sales staff and assisting with business proposal consultations. • Created all marketing materials and developed custom marketing services for clients to reach a select audience. • Oversaw audience growth with targeted initiatives and partnerships. • Managed development of digital media including enewsletters, website, social media, lead generation, benchmark studies, research reports and industry sourcebook. • Co-created new tiles and areas and introduced structured sponsored content. Advertising Director, Sound & Communications• Nurtured and managed advertising accounts.• Oversaw sales staff added with growth.• Created all marketing and promotional materials as well as theme and content strategy with editor.• Balanced layout, created new services and assisted with growing audience.Advertising Manager, Sound & Communications • Nurtured and managed advertising accounts.Company transitioned from Testa Communications to Hazan Media Group in June 2021 after death of founder/owner Vinny Testa in April 2021. Testa retired all original titles in October 2021.
