John Christopher So Email & Phone Number

Valenzuela, NCR, PH

Philippines

• Mobility Pricing & RT/RC AdvisorOptimizes mobility business value through effective pricing management by balancing volume and margin performance.Manages Mobility's Secondary Transport component for both Road Transport.
• CRM Acceleration Lead - PHLed successful E2E CRM campaign which generated valuable insights and enabled the team to optimize returns while achieving the market’s reactivation goals in line with the digital customer.
• CRM Acceleration Lead - PHLed successful E2E CRM campaign which generated valuable insights and enabled the team to optimize returns while achieving the market’s reactivation goals in line with the digital customer.

Planned and executed the lifecycle strategy for consumer growth & ecosystem from activation, retention, reactivation to loyalty. Also made regular adjustments on promotional expenditures, offers, and target cohorts. And led ongoing testing & optimization of behavioral, tactical, and thematic campaigns.

NCR - National Capital Region, Philippines

• Customer Lifecycle Marketing LeadStrategically developed the customer journey by designing paths for different segments to manage retention and customer lifetime value. Included regular communications using various.
• Social & CommunityFocused on building a sustainable customer retention by engaging customers through community groups in social media while acquiring more customers by managing an affiliate marketing program.
• Offline MarketingMainly customer… Show more
• Offline MarketingMainly customer acquisition through activation initiatives (direct selling, corporate/partner events, LGUs & schools) and brand awareness through ATL/OOH Ads including retail store dress ups.
• Field Sales ManagerLed merchant acquisition & retention while ensuring traction in transaction volume & count of the P2P wallet transfers using QR (Scan & Pay). Show less

National Capital Region, Philippines

Generated revenue by closing new corporate accounts (B2B) in the pharmaceutical, FMCG, distribution and service industries. Included account management to partners and clients.

NCR - National Capital Region, Philippines

• Imagineer - Retail LeadBuilt the retail team’s launch plan framework and facilitated internal training to team members.
• Imagineer - Talent Acquisition & Organizational DevelopmentSpearheaded talent scouting, created & designed the selection process for team members (assessment system & interview manual) and recipient of JJDIDTIEBUCKLE.
• Imagineer - Sales SupervisorManaged a retail sales team situated within malls and grocery stores where data was… Show more
• Imagineer - Sales SupervisorManaged a retail sales team situated within malls and grocery stores where data was analyzed to further improve pricing strategy and in-store promotions resulting in higher customer.

National Capital Region, Philippines

• Direct Sales SupervisorManaged, recruited, and developed a direct sales team consisting of agents & team leaders that became the top sales team of December 2012.
• Account SpecialistResolved after-sales concerns of subscribers while doing inbound & outbound selling. Introduced a strategy to increase sales volume (ex-deal partnerships) and thus became the top performer of SNCR for.

National Capital Region, Philippines

Resolved after-sales concerns of subscribers and thus received commendations in December of 2009.

National Capital Region, Philippines

Resolved hardware & software concerns of SME customers while doing an upsell of products & services. Passed the Dell Certification Exam (DCSE) and was among the top agents of 2008 & 2009.