John Cornfield Email & Phone Number

Washington, Dc, Us

- Serving as the primary marketing contact for Men’s Basketball while also overseeing marketing efforts for Men’s Soccer - Previously served as the primary marketing contact for Men’s Hockey while also providing oversight to student interns leading marketing efforts for Women’s Soccer and Men’s & Women’s Tennis- Leading all on-field efforts for Football games, including executing sponsored activations, recognitions, and all other on-field entertainment - Assisting with all Men’s Basketball gameday activations, including oversight of all on-court activations- Overseeing an internship staff of 12, scheduling them for events, providing professional development opportunities, and serving as their main point of contact- Managing a $100,000+ budget across Men’s Hockey, Women’s Hockey, KOHL’s Sunday Kid’s Day, Soccer, and select Football promotions to increase overall attendance and fan engagement- Coordinated a season long campaign to honor the 75 Seasons of Wisconsin Men’s Hockey- Conducted the first ever in-game Teddy Toss for a Division I Men's Hockey game- Currently 2nd in the country in Men’s Hockey attendance with an average attendance of 10,199, a 27.49% increase from last year- Achieved a 114% increase in single-game ticket revenue for Men’s Hockey during the 2023-24 season, leading to to a 44% increase in total ticket revenue for the season- Oversaw the campaign to introduce the 6th head coach in Wisconsin Men's Hockey history

College Park, Maryland, United States

- Lead an internship program of 35 interns by organizing monthly professional development events, scheduling office hours, and serving as their main point of contact- Served as the Primary Marketing Contact for both Women’s Soccer and Women’s Lacrosse with focus on creating a better fan atmosphere at games, reenergizing their brand image, and increasing group ticket sales- Assisted with Men’s Basketball on pre-season events, pregame, and halftime performances planning- Managed the budget for our student fan group in order to increase the overall number of members- Prepared Terp Alley, our activation sight for sponsors and pregame fan area, for each of our football games- Created scripts and timing sheets for our Men’s Basketball team, while calling select Women’s Basketball games- Coordinated and executing the unveiling of the world’s largest Maryland Flag over our student section for every Football and Men’s Basketball game- Achieved the highest attendance for a Maryland Women’s Soccer game and highest total revenue since 2015 by promoting heavily towards local youth teams and groups- Increased Women's Soccer revenue by 61%

College Park, Maryland

- Assist with external engagement plan, focusing on generating revenue and fan engagement- Coordinate the processing and installation of 775 Terrapin Fan Cutouts in Maryland Stadium and XFINITY Center for all sports generating $65,000 in revenue- Create digital versions of annual promotions that are normally done in-person, including our “Flash Mob” games- Manage the music library in Sound Director for artificial crowd audio and in-game music needs- Collaborate with the official student fan group of Maryland Athletics, The Pride, to increase social media engagement on both The Pride and Maryland Basketball team’s account- Create and implement a comprehensive external engagement plan for assigned sports aimed at aggregating the efforts of all external units to drive attendance, increase brand awareness, and generate revenue- Serve as gameday producer, coordinating all in-game entertainment, music, and PA needs - Assist with the ideation and execution of digital strategies to increase fan engagement- Serve on the department’s Values Committee that focuses on promoting the core values of Maryland Athletics- Work with respective coaching staffs to ensure program goals are met- Created scripts for public address announcers, duty sheets for interns, and timing sheets for operations staff - Executed market research to further enhance fan experience, specifically with football ticket pricing- On-field lead responsible for planning, communicating and executing sponsor and fan engagement promotions- Served as lead intern on gamedays to ensure all intern responsibilities were executed successfully- Used Adobe Photoshop to create graphics for promotions and information to be shared on social media channelsRoles within this position include:- Street Team Intern- Athletics Marketing Intern- Baseball Secondary Marketing Contact- Football Secondary Marketing Contact- Field Hockey Primary Marketing Contact- Women's Lacrosse Primary Marketing Contact

College Park, Maryland

- Assisted with day-to-day business processes and administrate duties- Accurately processed large amounts of data into accounting software to aid in monthly reconciliation processes for state operating and foundation accounts - Completed purchase orders and process invoice payments for all of athletics in a timely manner- Reconciled department purchasing and travel card financial transaction records for accuracy and payment receipts

College Park, Maryland

- Managed all social media presence for 30 individual teams and events sponsored by University of Maryland Intramural Sports, increasing followers by 106% over 18 months- Led operations management for the annual NIRSA Flag Football Tournament, hosting over 40 teams- Oversaw, training, and managing a team of 100+ referees at all Intramural sporting events- Mentored officials of each sport while completing evaluations and providing feedback

College Park, Maryland

- Communicated with players to resolve any conflicts that occurred on the field- Responsible for the safety 8000+ participants each year

Chicago, Illinois

- Collaborated with the Chicago BTN staff to analyze efficiency of on-air promotions for all Big Ten schools - Assisted in hosting Big Ten Media Day in Chicago, recording commercials with all 14 Big Ten head football coaches to be used for promotions throughout the 2019-2020 season- Developed marketing proposals around corporate social responsibility efforts by the BTN- Executed on-campus grassroots concourse activation on gamedays at Maryland to engage 17,000+ fans each game in XFINITY Center

Ridgewood, Nj

- Communicated with parents on a daily basis about any concerns that came up- Lead activities for groups of 40+ elementary school students to keep them entertained while ensuring their safety

Mahwah, New Jersey

- Lead a group of 15-20 3rd and 4th graders in daily activities while ensuring their safety- Assisted lifeguards with daily water activities

Masters, Business Administration

Activities and Societies: Student Advisory Board Member

Bachelor'S Degree, Marketing And Finance

Activities and Societies: Strategic Design and Innovation Fellowship

Education record