John Crockett Email & Phone Number

I am an accomplished strategy and analytics executive with deep strategic and operational experience in the Financial Services, Telecommunications, and Retail sectors. I have a proven track record in helping organizations generate insights that improve customer experience and grow brand loyalty. I believe that effective market research requires frameworks and solutions that link directly to metrics of business performance. I pride myself on being more than just a consultant. I’ve played a hands-on role in helping businesses improve their capabilities and operations and I am particularly adept at helping technical resources synthesize available data into actionable business insights that senior leaders can use to make evidence-based decisions and maximize their research ROI. Over the past decade, I have established a strong international network as a member of the ESOMAR Professional Standards Committee and as a council member of the IRIS network. This experience has exposed me to the myriad of challenges facing global insights leaders and allows me to develop relevant and actionable strategies to bring clarity to tough business problems. My current area of focus involves uncovering customer expectations for digital commerce. The convergence of technologies in mobile, payments, data and logistics has raised the bar in terms of the possibilities of a seamless customer experience. I help brands adapt to their consumers’ emerging needs focused on how and where they intend to discover, shop and engage with the products and services they buy.

Listed skills include Quantitative Research, Qualitative Research, Market Research, Questionnaire Design, and 31 others.