• Developed creative direction and branding for consumer-facing assets, including brochures, banners, posters, advertising and packaging.• Lead a team of four designers, driving innovative design solutions and maintaining high creative standards.• Partnered with Product Development to introduce annual color options for WaveRunners and Boats, ensuring brand consistency.• Collaborated with cross-functional teams and external marketing agencies to uphold visual identity across campaigns.• Attended press checks with vendors to ensure color quality and production standards.• Oversaw a $625K+ annual print budget and managed the production and distribution of 175K+ materials to 655 dealerships, maintaining timely, high-quality delivery.• Spearheaded the digital transformation of the WaveRunners product line images.ACHIEVEMENTS: Contributed to Yamaha’s $1B revenue by consistently delivering impactful creative assets and leading design for major events, including the annual Dealer Meeting for 1.5K+ guests.

• Developed and enforced the company’s style guide to standardize visual identity and support brand recognition across divisions.• Designed impactful marketing collateral like logos, ads, and trade show displays to enhance brand visibility and support high-impact campaigns.• Collaborated with engineers to create technical brochures for new products, integrating user experience principles to highlight product innovation.ACHIEVEMENTS: Launched a sustainability-focused campaign, elevating the brand’s market positioning and achieving a 100% waste diversion milestone.

• Created marketing materials from concept to completion, including print ads, brochures, flyers, and digital content, managing project timelines and budgets.• Provided hands-on training to junior designers, promoting team collaboration and ensuring quality.• Designed high-impact trade show displays and in-store visuals that enhanced customer engagement and increased sales.ACHIEVEMENTS: Produced brand assets that elevated client market presence and strengthened brand recognition through cohesive design.

• Steered creative direction and project management for event branding, promotional campaigns, and stakeholder engagement.• Coordinated with vendors to manage production schedules, ensuring on-time delivery and workflow optimization.ACHIEVEMENTS: Created branding materials that fostered client satisfaction and strengthened long-term business relationships.