John Denison Email & Phone Number

Carlsbad, Ca, Us

Wayne, Pa, Us

Head the North America Commercial Marketing team of 8 direct reports including Product Management, Digital Marketing, and Marketing Communications functions. Tasked with transforming the commercial marketing organization for the $369MM North America Vascular Access business. Restructured the marketing team into a world-class operation by identifying and retaining key talent and rebuilding core processes to improve effectiveness and efficiency. Enhanced cross-functional partnerships to gain alignment and drive our strategic vision.•Exceeded revenue, market growth and annual operating plan achieving an average of 127% versus target as P&L owner for North America•Guided all aspects of the annual commercial planning process, reporting out to senior leadership team and establishing vision for the Sales Force and other cross-functional leaders.•Restructured pricing strategy to drive increases of 15% and stabilize margin, exceeding $12MM incremental revenue.•Lead portfolio management and rationalization process driving an average of $4MM in incremental revenue annually. •Boosted investment in digital marketing to create omnichannel digital campaign approach to promotion and lead generation, driving annual ROI of approximately $4MM.•Supervised four major product launches including intelligent vascular positioning system and antimicrobial catheters totaling $63M in Year 1 revenue, while providing oversight of international regional launches•Transitioned business unit and sales force to an all-digital promotional approach leading to $100K in cost savings annually.•Invested in market research including behavioral segmentation and custom market studies to ensure a data-driven approach to strategy and investment, leading to successful product launch and overhaul of messaging platforms.•Contributed to M&A assessment and due diligence with Business Development and Upstream Marketing Team

Little Falls, Nj, Us

Recruited by Senior Vice President to lead a team of five direct reports to restructure the $212MM global upstream and downstream marketing organization and Life Sciences business. Orchestrated a transformational re-brand of the division and business units to align current portfolio solutions with evolving customer needs and behaviors. Optimizing divisional standards and processes to expand our ability to operate in a high-growth medical device organization environment.•Drove marketing spend reduction of 14% by driving efficiency across all promotional activities.•Achieved 7% annual growth across the division, exceeding market growth using strong customer collaboration and strategic acquisitions.•Developed and coached a team of five marketers at various levels by providing guidance, engagement, learning and advancement opportunities to drive business performance and exceed expectations.

Bad Homburg, Frankfurt, De

Lead the startup of a new $300M critical care business and portfolio for North America with ownership of all upstream and downstream marketing efforts toward developing and launching new therapeutic categories including Extracorporeal Life Support and Acute Renal Therapy. Performed in-depth market and product analysis to provide guidance and recommendations on potential acquisition deal decisions.

Minneapolis, Mn, Us

Managed various product categories and 1 direct report within the Minimally Invasive Surgery division, including a $1.3B Endo Stapling business. Designed the turn-around of a $25M global laparoscopic powered stapling business achieving 100% of revenue target and 215% growth for the first time in product history. Commercialized a novel intelligent powered stapling device designed for digital surgery. Lead a global ambassador program to improve collaboration across all regions with emphasis on Japan and Australia.

Minneapolis, Mn, Us

Managed a $110M hernia/biologic implant business and 1 direct report. Awarded Marketing Excellence Award for Strategic Agility based on decision to implement obsolescence of existing product and transition to new and improved version of leading synthetic mesh. Awarded Certificate of Achievement by Senior Leadership Team for leading all strategy and implementation efforts related to major FDA product label change preventing potential revenue loss of $6M.

Hamilton, Nj, Us

Managed a team of four strategic marketing consultants in various assignments with major pharmaceutical and medical device companies focused on launch strategies, including message platform development, message testing, project management and scorecard metric tracking tools. Led multinational physician behavioral segmentation and territory mapping projects for novel end-stage renal disease product using an analytical approach to prioritize physician targets based on prescription volumes and geography.

Iselin, New Jersey, Us

Managed portfolio of surgical gloves with annual sales of $60M. Executed launch of four new products over 2 years with incremental annual revenue of $10M. Implemented cost-savings initiative through product packaging changes resulting in a $350K cost reduction annually.

Kalamazoo, Mi, Us

Designed and implemented marketing plans and activities for $350 million Knee Implant business. Led integration and launch of Computer-Assisted Surgery System focused on surgical navigation. Coordinated and executed global live surgery webcast and satellite broadcast to over 2000 viewers Created and facilitated “Issues-Based Selling” seminar for National Sales Meeting

Rahway, New Jersey, Us

Exceeded sales quotas with 125%, 120% and 110% to plan from 2000 to 2002 with average growth of 18% through successful promotion of prescription arthritis, asthma, osteoporosis and hypercholesterolemia products using high science selling and consultation within major Boston hospitals in a $21M territory

Mba, Marketing And Finance

Bachelor Of Arts - Ba, Biology, General

Bachelor Of Arts - Ba, Biology, General

Ba, Biology