John Docherty Email & Phone Number

Hong Kong

Hong Kong SAR

Hong Kong

• Approached by Heineken to establish the draught beer division in Hong Kong & Macau including overseeing all Western Channel Sales buisness 
• Leading a team of six sales staff and managing >2000 accounts comprised of individual accounts, wholesale distributors, airlines and duty free retailers
• Responsible for the implementation of Excellent Outlet Execution incentive structure; translating HHK strategy into simple and measurable activities per sales team to guarantee high quality of direction and interaction.
• Collaborating with the Trade Marketing Team to launch programs and brands including: Star Serve;Heineken Club; Paulaner; Edelweiss; Tiger Draught; and Strongbow Apple & Honey products
• Achieving consistent year-over-year volume and revenue growth with an average decrease of 8% per year on BTL spending
• Developing and introducing a Sales Kit which includes group and individual presentation packs

Hong Kong

• Responsible for the business development and expansion of a Hong Kong microbrewery that produced 40,000HLs per year including:
• Managed a team of 6 multi-disciplinary employees including one Brewmaster responsible for producing craft lager and ales
• Identified new supply opportunities and developed an off-trade supply program to leading retailers including ParknShopand Fusion supermarkets
• Investigated opportunities for company expansion and growth including researching potential operational locations andestablishing new distribution points in Macau and Shanghai
• Facilitated business development and marketing activities focused on expanding operations and sales in Macau, Shanghai,Beijing, Taiwan, Thailand, and Philippines
• Developed and maintained relationships with customers and key account stakeholders